TOPIC 6 Quiz, CHAPTER 8
1.-Considering an economic system, converting products made by producers into varieties
sought by consumers is the role of ______.
A.- Factory supervisors
B.- Upstream partners
C.- Third-party logistics
D.- Marketing intermediaries
E.- Price consultants
2.-A “supply chain” is thought of as limited because it:
A.- Discounts the make-and-sell aspect of the marketplace.
B.- Implies that planning commences with raw materials and factory capacity
C.- Considers purchase-production-consumption activities within a step-by-step, linear view.
D.- Views the market in a sense and respond manner
E.- Implies that planning commences with identifying customer needs
3.-What type of marketing channel would Secure Insurance use if it offers its products
exclusively through door-to-door salespersons?
A.- Direct
B.- Inclusive
C.- Indirect
D.- Multitiered
E.- Selective
4.-When an organization changes its distribution channels, it is true that:
A. New channel development rarely causes conflict with existing channels
B. Product and service producers must reduce marketing channels in order to remain
competitive.
1.-Considering an economic system, converting products made by producers into varieties
sought by consumers is the role of ______.
A.- Factory supervisors
B.- Upstream partners
C.- Third-party logistics
D.- Marketing intermediaries
E.- Price consultants
2.-A “supply chain” is thought of as limited because it:
A.- Discounts the make-and-sell aspect of the marketplace.
B.- Implies that planning commences with raw materials and factory capacity
C.- Considers purchase-production-consumption activities within a step-by-step, linear view.
D.- Views the market in a sense and respond manner
E.- Implies that planning commences with identifying customer needs
3.-What type of marketing channel would Secure Insurance use if it offers its products
exclusively through door-to-door salespersons?
A.- Direct
B.- Inclusive
C.- Indirect
D.- Multitiered
E.- Selective
4.-When an organization changes its distribution channels, it is true that:
A. New channel development rarely causes conflict with existing channels
B. Product and service producers must reduce marketing channels in order to remain
competitive.
