Google Search Ads Exam Questions
and Answers 100% Pass
Barbara's boss has asked her to use Google Ads to reach as many users searching as
possible for terms around the services their business offers.Which keyword match type
would help Barbara reach the most search queries that potential clients are using? -
✔✔Broad
Tim is looking to buy a new skateboard. He goes to Google Search to research and
purchase the best skateboard he can find.Organize the following steps in the logical
order to describe how Tim's interaction with Google Search Ads would occur from start
to finish. - ✔✔Tim searches for "best skateboards".
Tim scans the search
Tim launches a Google Search
Tim browses different skateboards on the website he navigated
Tim makes a purchase from the website he navigated to
Yuto Owns A Souvenir Shop In Tokyo. He Wants To Reach English Speaking Tourists
In His City During Certain Hours Of The Day. Which Three Areas Of His Search
Campaign Does Yuto Need To Adjust To Achieve This Goal? (Choose Three.) - ✔✔Ad
scheduling
Location targeting
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 1
,Language targeting
Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text
Ad. Match The Following Text Ad Component Descriptions With The Components
They Describe. - ✔✔1. Takes users to a specific page of a website
2. Users often will often notice this first
3. Gives users an idea of where they'll go if they click the ad
4. Allows advertisers to provide details about their product or service
Headline (2)
Display URL (3)
Final URL (1)
Description (4)
Michelle Recently Launched A New Product Called **Wonder Boots**. The Brand Has
Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via
Google Ads But Only For Searches That Are Solely For Her Product Name (**Wonder
Boots**). Which Keyword Match Type Should Michelle Use To Attract Traffic Strictly
For Searches For The **Wonder Boots** Product Name? - ✔✔Exact match
Clara Is An Advertising Director Who's Tasked With Optimizing Her Company's
Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her
Campaign? - ✔✔To identify opportunities to improve campaign performance
Jimmy Has Completed The Headline Section Of His Text Ad And Is Now Writing The
Description Section. What Are Three Factors That Jimmy Should Include In The
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 2
,Description Section Of His Text Ads? (Choose Three.) - ✔✔A mention of prices,
promotions, and exclusive offers
Encouraging potential customers to take action
Highlighting what makes his business unique
Karen Has Evaluated Her Google Search Ads Campaign's Optimization Score After
Noticing That The Campaign's Performance Had Slipped. The Score Is Much Lower
Than It Was A Month Ago. She Applies An Optimization Recommendation That
Surfaces In The Recommendations Page. What Will Happen To Her Campaign's
Optimization Score? - ✔✔The score will dynamically improve upon accepting
recommendations.
Which Of The Following Goals Can You Achieve For Your Marketing Campaign By
Using Automated Bidding? - ✔✔Reach the right user with the right message at the right
time.
Jerry Understands That Expected Click-Through Rate Is One Of Three Main Factors
That Determine The Quality Score Of An Ad. What Are The Two Other Main Factors
That Jerry Should Focus On To Improve The Quality Score Of His Ads? (Choose Two.) -
✔✔Ad relevance
Ad landing page experience
Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She's
Launching. She Understands That She Can Reach A Significant Portion Of People On
The Internet With The Help Of A Display Campaign. In What Way Will A Display
Campaign Achieve Ingrid's Marketing Goal? - ✔✔Her ads will serve on website content
related to her business or her customers' interests, based on her targeting decisions.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 3
, Trina Is Considering Using Automated Bidding, As She's Looking To Make Her
Campaign Management Process More Efficient. What Are Three Ways That Automated
Bidding Can Improve Efficiency? - ✔✔Saves time and marketing resources
Integrates a large variety of signals to evaluate user intent
Sets the appropriate bid for each and every auction
Jacob's Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store
Sales. He's Heard That Specialized Campaign Types Can Help Him Meet These Kinds
Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business
Objectives? - ✔✔Local
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match
These Aspects Of Automated Bidding With The Benefits They Serve. - ✔✔1 Auction-
time bidding - Algorithmically helps set the appropriate bid for each and every auction
2 Depth of signals used and cross analysis - Integrates a large variety of signals and
considers new ones to evaluate user intent
3 Machine learning - Alleviates the strain on marketing resources by automating more
manual tasks
4 Time saved - Tailors bids to each user's unique context, using relevant signals present
at auction time
How is using non-last-click attribution conversions useful for Performance Planner
forecasts? - ✔✔To allocate budgets that drive incremental conversions
Reggie manages the online marketing campaigns for a vitamin and supplement store.
He launched a Google Search campaign and chose website traffic as his campaign
marketing goal.Which outcome is Reggie expecting from the campaign? - ✔✔Getting
more customers to learn about his products.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 4
and Answers 100% Pass
Barbara's boss has asked her to use Google Ads to reach as many users searching as
possible for terms around the services their business offers.Which keyword match type
would help Barbara reach the most search queries that potential clients are using? -
✔✔Broad
Tim is looking to buy a new skateboard. He goes to Google Search to research and
purchase the best skateboard he can find.Organize the following steps in the logical
order to describe how Tim's interaction with Google Search Ads would occur from start
to finish. - ✔✔Tim searches for "best skateboards".
Tim scans the search
Tim launches a Google Search
Tim browses different skateboards on the website he navigated
Tim makes a purchase from the website he navigated to
Yuto Owns A Souvenir Shop In Tokyo. He Wants To Reach English Speaking Tourists
In His City During Certain Hours Of The Day. Which Three Areas Of His Search
Campaign Does Yuto Need To Adjust To Achieve This Goal? (Choose Three.) - ✔✔Ad
scheduling
Location targeting
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 1
,Language targeting
Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text
Ad. Match The Following Text Ad Component Descriptions With The Components
They Describe. - ✔✔1. Takes users to a specific page of a website
2. Users often will often notice this first
3. Gives users an idea of where they'll go if they click the ad
4. Allows advertisers to provide details about their product or service
Headline (2)
Display URL (3)
Final URL (1)
Description (4)
Michelle Recently Launched A New Product Called **Wonder Boots**. The Brand Has
Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via
Google Ads But Only For Searches That Are Solely For Her Product Name (**Wonder
Boots**). Which Keyword Match Type Should Michelle Use To Attract Traffic Strictly
For Searches For The **Wonder Boots** Product Name? - ✔✔Exact match
Clara Is An Advertising Director Who's Tasked With Optimizing Her Company's
Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her
Campaign? - ✔✔To identify opportunities to improve campaign performance
Jimmy Has Completed The Headline Section Of His Text Ad And Is Now Writing The
Description Section. What Are Three Factors That Jimmy Should Include In The
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 2
,Description Section Of His Text Ads? (Choose Three.) - ✔✔A mention of prices,
promotions, and exclusive offers
Encouraging potential customers to take action
Highlighting what makes his business unique
Karen Has Evaluated Her Google Search Ads Campaign's Optimization Score After
Noticing That The Campaign's Performance Had Slipped. The Score Is Much Lower
Than It Was A Month Ago. She Applies An Optimization Recommendation That
Surfaces In The Recommendations Page. What Will Happen To Her Campaign's
Optimization Score? - ✔✔The score will dynamically improve upon accepting
recommendations.
Which Of The Following Goals Can You Achieve For Your Marketing Campaign By
Using Automated Bidding? - ✔✔Reach the right user with the right message at the right
time.
Jerry Understands That Expected Click-Through Rate Is One Of Three Main Factors
That Determine The Quality Score Of An Ad. What Are The Two Other Main Factors
That Jerry Should Focus On To Improve The Quality Score Of His Ads? (Choose Two.) -
✔✔Ad relevance
Ad landing page experience
Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She's
Launching. She Understands That She Can Reach A Significant Portion Of People On
The Internet With The Help Of A Display Campaign. In What Way Will A Display
Campaign Achieve Ingrid's Marketing Goal? - ✔✔Her ads will serve on website content
related to her business or her customers' interests, based on her targeting decisions.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 3
, Trina Is Considering Using Automated Bidding, As She's Looking To Make Her
Campaign Management Process More Efficient. What Are Three Ways That Automated
Bidding Can Improve Efficiency? - ✔✔Saves time and marketing resources
Integrates a large variety of signals to evaluate user intent
Sets the appropriate bid for each and every auction
Jacob's Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store
Sales. He's Heard That Specialized Campaign Types Can Help Him Meet These Kinds
Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business
Objectives? - ✔✔Local
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match
These Aspects Of Automated Bidding With The Benefits They Serve. - ✔✔1 Auction-
time bidding - Algorithmically helps set the appropriate bid for each and every auction
2 Depth of signals used and cross analysis - Integrates a large variety of signals and
considers new ones to evaluate user intent
3 Machine learning - Alleviates the strain on marketing resources by automating more
manual tasks
4 Time saved - Tailors bids to each user's unique context, using relevant signals present
at auction time
How is using non-last-click attribution conversions useful for Performance Planner
forecasts? - ✔✔To allocate budgets that drive incremental conversions
Reggie manages the online marketing campaigns for a vitamin and supplement store.
He launched a Google Search campaign and chose website traffic as his campaign
marketing goal.Which outcome is Reggie expecting from the campaign? - ✔✔Getting
more customers to learn about his products.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 4
