DMI Exam UPDATED ACTUAL Exam
Questions and CORRECT Answers
Two of the most important principles in Digital Marketing are outbound and inbound marketing.
Drag and drop each characteristic to the appropriate marketing strategy. - CORRECT
ANSWER - Inbound: Pull Strategy, attracts leads, aligned digital marketing
Outbound: Push, volume/repetition, traditional/digital marketing
Even when traditional and digital marketing work hand in hand, they are profoundly different in
their communication style and effect on consumers.
Drag and drop each characteristic to the type of marketing with which it is most closely aligned.
- CORRECT ANSWER - Traditional: Mass, passive, one to many, outbound
Digital: Individual, active, one to one, inbound
Research can help you make informed decisions about what digital channels you should use and
prioritize. When working within the limits of a budget, marketers need to choose the most cost-
effective channels to reach their set objectives.
Match each online business opportunity to the most appropriate digital channel. - CORRECT
ANSWER - PPC: drives interested consumers
SEO: visibility/searchability
Content marketing: brand/personality
Social media: promotes awareness
'In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing.'
What elements of a SMART objective are illustrated in this statement?
Choose TWO of the following: - CORRECT ANSWER - Specific/measurable
There are a variety of tools and approaches available to track industry trends.
Match each audience insight to the correct research tool and approach. - CORRECT
ANSWER - Social media: creates picture
,Market research: provides secondary audience research
Behavior analytics: gathers data around actions
Surveys: Collects primary data on audience using service
You are conducting research on your product and on trends within your industry.
What type of industry trend research can provide you with detailed information on the keywords
that consumers are entering online? - CORRECT ANSWER - Search analysis
A potential customer is aware they have a problem and have identified potential solutions for it.
They are now at the stage where they are evaluating their options.
What stage of the Buyer's Journey is your prospect at? - CORRECT ANSWER -
Consideration
A 360 marketing campaign is highly beneficial for marketers.
What are the main benefits of a 360 campaign?
Choose TWO of the following: - CORRECT ANSWER - Covers buying cycle, optimizes
for scale/relevance
Effective content is a cornerstone of a successful content marketing strategy.
What are the qualities of effective content?
Choose TWO of the following: - CORRECT ANSWER - Present solution, valuable
A content marketing strategy is an ever-evolving plan.
Why is it important to develop a content marketing strategy?
Choose TWO of the following: - CORRECT ANSWER - Sets out project objective/scope,
determines content needs
There are a number of key factors to consider when aligning content marketing goals to overall
business goals.
, What factor should you focus on to ensure the wider organization is contributing to the success
of your content marketing strategy? - CORRECT ANSWER - Business input
Target personas help you understand your customers and your prospects better.
What factors do you need to consider when developing target personas?
Choose TWO of the following: - CORRECT ANSWER - Job details, device usage
A creative brief is a short document that guides creative projects and helps to deliver on
campaign objectives.
What questions should you ask yourself when writing a creative brief?
Choose TWO of the following: - CORRECT ANSWER - What channels? Brand
personality?
There are many content types and formats that content marketers can use in their content
marketing mix.
Match each description with the correct content type. - CORRECT ANSWER - Blogs-
combo of texts and images
eBook- short interactive pdf
infographic- creative way to show large data
White paper- in depth report
Content curation and content creation both have associated benefits and limitations.
Drag and drop each content feature to the appropriate content development strategy. -
CORRECT ANSWER - Content creation- original, 100% ownership, higher resource
investment
Content curation- 3rd party, limited ownership, lower resource investment
You are developing a content calendar for the quarter. You have included the copy that you are
going to use, the theme, the date, and the time the post is to be published.
What elements are you missing?
Questions and CORRECT Answers
Two of the most important principles in Digital Marketing are outbound and inbound marketing.
Drag and drop each characteristic to the appropriate marketing strategy. - CORRECT
ANSWER - Inbound: Pull Strategy, attracts leads, aligned digital marketing
Outbound: Push, volume/repetition, traditional/digital marketing
Even when traditional and digital marketing work hand in hand, they are profoundly different in
their communication style and effect on consumers.
Drag and drop each characteristic to the type of marketing with which it is most closely aligned.
- CORRECT ANSWER - Traditional: Mass, passive, one to many, outbound
Digital: Individual, active, one to one, inbound
Research can help you make informed decisions about what digital channels you should use and
prioritize. When working within the limits of a budget, marketers need to choose the most cost-
effective channels to reach their set objectives.
Match each online business opportunity to the most appropriate digital channel. - CORRECT
ANSWER - PPC: drives interested consumers
SEO: visibility/searchability
Content marketing: brand/personality
Social media: promotes awareness
'In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing.'
What elements of a SMART objective are illustrated in this statement?
Choose TWO of the following: - CORRECT ANSWER - Specific/measurable
There are a variety of tools and approaches available to track industry trends.
Match each audience insight to the correct research tool and approach. - CORRECT
ANSWER - Social media: creates picture
,Market research: provides secondary audience research
Behavior analytics: gathers data around actions
Surveys: Collects primary data on audience using service
You are conducting research on your product and on trends within your industry.
What type of industry trend research can provide you with detailed information on the keywords
that consumers are entering online? - CORRECT ANSWER - Search analysis
A potential customer is aware they have a problem and have identified potential solutions for it.
They are now at the stage where they are evaluating their options.
What stage of the Buyer's Journey is your prospect at? - CORRECT ANSWER -
Consideration
A 360 marketing campaign is highly beneficial for marketers.
What are the main benefits of a 360 campaign?
Choose TWO of the following: - CORRECT ANSWER - Covers buying cycle, optimizes
for scale/relevance
Effective content is a cornerstone of a successful content marketing strategy.
What are the qualities of effective content?
Choose TWO of the following: - CORRECT ANSWER - Present solution, valuable
A content marketing strategy is an ever-evolving plan.
Why is it important to develop a content marketing strategy?
Choose TWO of the following: - CORRECT ANSWER - Sets out project objective/scope,
determines content needs
There are a number of key factors to consider when aligning content marketing goals to overall
business goals.
, What factor should you focus on to ensure the wider organization is contributing to the success
of your content marketing strategy? - CORRECT ANSWER - Business input
Target personas help you understand your customers and your prospects better.
What factors do you need to consider when developing target personas?
Choose TWO of the following: - CORRECT ANSWER - Job details, device usage
A creative brief is a short document that guides creative projects and helps to deliver on
campaign objectives.
What questions should you ask yourself when writing a creative brief?
Choose TWO of the following: - CORRECT ANSWER - What channels? Brand
personality?
There are many content types and formats that content marketers can use in their content
marketing mix.
Match each description with the correct content type. - CORRECT ANSWER - Blogs-
combo of texts and images
eBook- short interactive pdf
infographic- creative way to show large data
White paper- in depth report
Content curation and content creation both have associated benefits and limitations.
Drag and drop each content feature to the appropriate content development strategy. -
CORRECT ANSWER - Content creation- original, 100% ownership, higher resource
investment
Content curation- 3rd party, limited ownership, lower resource investment
You are developing a content calendar for the quarter. You have included the copy that you are
going to use, the theme, the date, and the time the post is to be published.
What elements are you missing?
