DMI Module 1 - Intro to Digital Marketing
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Digital Marketing - CORRECT ANSWER - The use of new media or digital technology to
achieve business goals.
Outbound Marketing - CORRECT ANSWER - Traditional approach using mass media
advertising. This is a push strategy that begins with the brand or advertiser showing ads to as
many people as possible, hoping that it will resonate with some of them. For this reason, it is
harder to track and more expensive.
Drive Product Recall - CORRECT ANSWER - Pushing out a message to a target audience
repetitively trying to bring awareness to your product or service. Achieved through audience
reach and repetition.
Inbound Marketing - CORRECT ANSWER - Marketing activities that draw the attention
of customers through blogs, Twitter, LinkedIn, and other online sources, rather than using more
traditional activities that require having to go out to get customers' attention, such as making a
sales call. Inbound is about attracting people who are already interested in your product or
service so they seek you out and engage.
The use of cookie tracking, SEO, topics, blogs, and influencers helps brands resonate with a
specific audience so they come to you.
What are the 3 different media types in digital marketing? - CORRECT ANSWER -
Owned Media, Paid Media, and Earned Media
Owned Media - CORRECT ANSWER - Online content that an organization creates and
controls. For example, the company-created Facebook or LinkedIn pages.
, Paid Media - CORRECT ANSWER - Any form of media designed to promote a brand for
a fee. This means internet media, such as display ads, sponsorships, and paid key word searches,
that are paid for by an advertiser.
Earned Media - CORRECT ANSWER - Content that people actively interact with without
effort being made to drive traffic. This is a category of promotional tactic based on a public
relations or publicity model that gets customers talking about products or services. This form of
media builds trust far quicker and more effectively than paid media ever could.
Traditional Media - CORRECT ANSWER - The established or traditional means of mass
communication, especially compared with digital methods. This means media that didn't develop
with the digital era. Traditional marketing media includes direct marketing, outdoor, print, TV,
and radio broadcast, and "word of mouth" referrals.
Direct Marketing - CORRECT ANSWER - This involves promoting and selling directly to
the end buyer from the manufacturer with no other media owner involved. For instance, it
includes letters or flyers, coupons, brochures, and general any other print material delivered to a
consumer's mailbox or hand.
Print Advertising - CORRECT ANSWER - This is advertising that uses physically printed
media to reach consumers and prospects, such as newspapers, brochures, and magazine ads
Outdoor Advertising - CORRECT ANSWER - Similar to print but on a larger scale, these
are billboards (also called 48 sheets or the even larger 96 sheets), bus stops and smaller
placements (also called 6 sheets), bus sides, building wraps and installations, and so on.
Broadcast Advertising - CORRECT ANSWER - Known as on-air advertising, it is the
primary revenue generator for commercial television and radio stations. Examples include film,
TV, product placement, program sponsorship, cinema, and radio.
Referral - CORRECT ANSWER - These often happen spontaneously. This form of
marketing involves promoting products or services to new customers through existing customers
recommending their company, usually by word of mouth. For instance, it includes fidelity cards
with vouchers and discounts for sponsorship.
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Digital Marketing - CORRECT ANSWER - The use of new media or digital technology to
achieve business goals.
Outbound Marketing - CORRECT ANSWER - Traditional approach using mass media
advertising. This is a push strategy that begins with the brand or advertiser showing ads to as
many people as possible, hoping that it will resonate with some of them. For this reason, it is
harder to track and more expensive.
Drive Product Recall - CORRECT ANSWER - Pushing out a message to a target audience
repetitively trying to bring awareness to your product or service. Achieved through audience
reach and repetition.
Inbound Marketing - CORRECT ANSWER - Marketing activities that draw the attention
of customers through blogs, Twitter, LinkedIn, and other online sources, rather than using more
traditional activities that require having to go out to get customers' attention, such as making a
sales call. Inbound is about attracting people who are already interested in your product or
service so they seek you out and engage.
The use of cookie tracking, SEO, topics, blogs, and influencers helps brands resonate with a
specific audience so they come to you.
What are the 3 different media types in digital marketing? - CORRECT ANSWER -
Owned Media, Paid Media, and Earned Media
Owned Media - CORRECT ANSWER - Online content that an organization creates and
controls. For example, the company-created Facebook or LinkedIn pages.
, Paid Media - CORRECT ANSWER - Any form of media designed to promote a brand for
a fee. This means internet media, such as display ads, sponsorships, and paid key word searches,
that are paid for by an advertiser.
Earned Media - CORRECT ANSWER - Content that people actively interact with without
effort being made to drive traffic. This is a category of promotional tactic based on a public
relations or publicity model that gets customers talking about products or services. This form of
media builds trust far quicker and more effectively than paid media ever could.
Traditional Media - CORRECT ANSWER - The established or traditional means of mass
communication, especially compared with digital methods. This means media that didn't develop
with the digital era. Traditional marketing media includes direct marketing, outdoor, print, TV,
and radio broadcast, and "word of mouth" referrals.
Direct Marketing - CORRECT ANSWER - This involves promoting and selling directly to
the end buyer from the manufacturer with no other media owner involved. For instance, it
includes letters or flyers, coupons, brochures, and general any other print material delivered to a
consumer's mailbox or hand.
Print Advertising - CORRECT ANSWER - This is advertising that uses physically printed
media to reach consumers and prospects, such as newspapers, brochures, and magazine ads
Outdoor Advertising - CORRECT ANSWER - Similar to print but on a larger scale, these
are billboards (also called 48 sheets or the even larger 96 sheets), bus stops and smaller
placements (also called 6 sheets), bus sides, building wraps and installations, and so on.
Broadcast Advertising - CORRECT ANSWER - Known as on-air advertising, it is the
primary revenue generator for commercial television and radio stations. Examples include film,
TV, product placement, program sponsorship, cinema, and radio.
Referral - CORRECT ANSWER - These often happen spontaneously. This form of
marketing involves promoting products or services to new customers through existing customers
recommending their company, usually by word of mouth. For instance, it includes fidelity cards
with vouchers and discounts for sponsorship.
