DMI Digital Marketing Certification v.9
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Audience research and social listening tools can both provide important insights for marketers on
a target audience.
Drag and drop each audience research or social listening tool to the correct column. - CORRECT
ANSWER - Audience Research:
Marketing research company, Survey tool, Behavior Analytics, Social media platform
Social Listening:Hashtags, TweetDeck,Influencers Hootsuite
The concepts of inbound and outbound marketing are fundamental to understanding digital
marketing.
Drag and drop the characteristics most closely associated with inbound and outbound marketing
to the correct column. - CORRECT ANSWER - Inbound: Attracts leads by providing
helpful content , pull strategy, closely aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital marketing, uses volume and
repetition to spread word of existence
Owned, paid, and earned media constitute three distinct media channels for digital marketers.
Drag and drop each example of digital media to the media channel it represents. - CORRECT
ANSWER - Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
Paid: Display Ads, Social Media Ads, Retargeting
Traditional marketing activities include direct marketing, broadcast advertising, and referrals.
, Drag and drop each example of traditional marketing to the marketing strategy it represents. -
CORRECT ANSWER - Direct: Mailings and brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
Traditional and digital marketing often work most effectively together but there are distinct
differences.
Drag and drop each characteristic to the form of marketing it best represents. - CORRECT
ANSWER - Traditional: outbound, mass, passive audience, one-to-many
Digital: individua;, active audience, inbound, one-to-one
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy?
Choose ONE of the following: - CORRECT ANSWER - Iterate
Understanding the relationship between key digital channels and the potential business
opportunities they can help unlock is central to any digital strategy.
Drag and drop each online business goal to the digital channel that can best support it. -
CORRECT ANSWER - Content Marketing - Improves brand personality and likability
SEO- Increases the visibility and searchability of online assets
Social Media - Creates visibility and interactivity with an audience
PPC - Drives interested audiences to a site4
What elements of a SMART objective are illustrated in the following statement?
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Audience research and social listening tools can both provide important insights for marketers on
a target audience.
Drag and drop each audience research or social listening tool to the correct column. - CORRECT
ANSWER - Audience Research:
Marketing research company, Survey tool, Behavior Analytics, Social media platform
Social Listening:Hashtags, TweetDeck,Influencers Hootsuite
The concepts of inbound and outbound marketing are fundamental to understanding digital
marketing.
Drag and drop the characteristics most closely associated with inbound and outbound marketing
to the correct column. - CORRECT ANSWER - Inbound: Attracts leads by providing
helpful content , pull strategy, closely aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital marketing, uses volume and
repetition to spread word of existence
Owned, paid, and earned media constitute three distinct media channels for digital marketers.
Drag and drop each example of digital media to the media channel it represents. - CORRECT
ANSWER - Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
Paid: Display Ads, Social Media Ads, Retargeting
Traditional marketing activities include direct marketing, broadcast advertising, and referrals.
, Drag and drop each example of traditional marketing to the marketing strategy it represents. -
CORRECT ANSWER - Direct: Mailings and brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
Traditional and digital marketing often work most effectively together but there are distinct
differences.
Drag and drop each characteristic to the form of marketing it best represents. - CORRECT
ANSWER - Traditional: outbound, mass, passive audience, one-to-many
Digital: individua;, active audience, inbound, one-to-one
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy?
Choose ONE of the following: - CORRECT ANSWER - Iterate
Understanding the relationship between key digital channels and the potential business
opportunities they can help unlock is central to any digital strategy.
Drag and drop each online business goal to the digital channel that can best support it. -
CORRECT ANSWER - Content Marketing - Improves brand personality and likability
SEO- Increases the visibility and searchability of online assets
Social Media - Creates visibility and interactivity with an audience
PPC - Drives interested audiences to a site4
What elements of a SMART objective are illustrated in the following statement?
