DMI Certification UPDATED ACTUAL
Exam Questions and CORRECT Answers
direct marketing - CORRECT ANSWER - promoting and selling directly to the end buyer
from the manufacturer with no other media owner involved
traditional media
print marketing - CORRECT ANSWER - a form of advertising that uses physically printed
media to reach consumers, business customers and prospects
traditional media
broadcast marketing - CORRECT ANSWER - commercials either aired on television or
radio which are typically called spots a.k.a. on-air advertising; primary revenue generator for
commercial tv and radio
traditional media
referral marketing - CORRECT ANSWER - promoting products or services to new
customers through referrals, usually word-of-mouth; most happen spontaneously
traditional media
reach - CORRECT ANSWER - the total number of people exposed to your media
frequency - CORRECT ANSWER - how often the audience sees your ad
engagement - CORRECT ANSWER - the level to which an audience is able to interact
with your content
Exam Questions and CORRECT Answers
direct marketing - CORRECT ANSWER - promoting and selling directly to the end buyer
from the manufacturer with no other media owner involved
traditional media
print marketing - CORRECT ANSWER - a form of advertising that uses physically printed
media to reach consumers, business customers and prospects
traditional media
broadcast marketing - CORRECT ANSWER - commercials either aired on television or
radio which are typically called spots a.k.a. on-air advertising; primary revenue generator for
commercial tv and radio
traditional media
referral marketing - CORRECT ANSWER - promoting products or services to new
customers through referrals, usually word-of-mouth; most happen spontaneously
traditional media
reach - CORRECT ANSWER - the total number of people exposed to your media
frequency - CORRECT ANSWER - how often the audience sees your ad
engagement - CORRECT ANSWER - the level to which an audience is able to interact
with your content
