DMI Course Exam Qs to review UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Monthly content reports can help keep you on top of your content marketing efforts.
What should be included in a monthly content report as part of a content audit? (2)
1. keyword density
2. topic ideas
3. most successful content
4. key metrics - CORRECT ANSWER - most successful content and key metrics
You are developing a content calendar for the quarter. You have included the copy and format
that you are going to use, the theme, the date and the time the post is to be published. What
elements are you missing (2) - CORRECT ANSWER - The platform and the creative
List the five steps of crawlability in the correct order, beginning with the first step. - CORRECT
ANSWER - 1. Minimize site errors
2. Use redirects wisely
3. Submit an XML sitemap
4. Minimize duplicate pages
5. Check for indexed pages
When an ad enters a Google Ads bid auction, what factors help determine the order in which it is
served? - CORRECT ANSWER - max CPC bid of competitors and estimated CTR
what does criteo do - CORRECT ANSWER - shows consumers ads for products they have
recently viewed on the advertiser's website (dynamic remarketing)
, what does tubemogul do - CORRECT ANSWER - uses audience profiles and aggregates
video advertising inventory from a variety of sources
What are the dimensions of a leaderboard ad? - CORRECT ANSWER - 728x90
You are monitoring the performance of a display campaign using Google Ads and you want to
use the 'Modify columns' feature to customize the metrics that are available. What column do
you need to customize to add Clicks, Cost, and Avg. CPM to your campaign report? (1)
1. Viewability
2. Attributes
3. Performance
4. Conversions - CORRECT ANSWER - Performance
You need to gather data on the metrics and goals you have selected to evaluate the effectiveness
of a website. What is the best tool you can use to do this?
1. SERanking
2. Google Search Console
3. SEMRush
4. Google Analytics - CORRECT ANSWER - Google Analytics
A GIF is most effective at which stage in the buyer's journey? - CORRECT ANSWER -
Awareness
Retargeting is most effective at which stage in the buyers journey? - CORRECT
ANSWER - Conversion
A blog is most effective at which stage in the buyers journey - CORRECT ANSWER -
Interest
ACTUAL Exam Questions and CORRECT
Answers
Monthly content reports can help keep you on top of your content marketing efforts.
What should be included in a monthly content report as part of a content audit? (2)
1. keyword density
2. topic ideas
3. most successful content
4. key metrics - CORRECT ANSWER - most successful content and key metrics
You are developing a content calendar for the quarter. You have included the copy and format
that you are going to use, the theme, the date and the time the post is to be published. What
elements are you missing (2) - CORRECT ANSWER - The platform and the creative
List the five steps of crawlability in the correct order, beginning with the first step. - CORRECT
ANSWER - 1. Minimize site errors
2. Use redirects wisely
3. Submit an XML sitemap
4. Minimize duplicate pages
5. Check for indexed pages
When an ad enters a Google Ads bid auction, what factors help determine the order in which it is
served? - CORRECT ANSWER - max CPC bid of competitors and estimated CTR
what does criteo do - CORRECT ANSWER - shows consumers ads for products they have
recently viewed on the advertiser's website (dynamic remarketing)
, what does tubemogul do - CORRECT ANSWER - uses audience profiles and aggregates
video advertising inventory from a variety of sources
What are the dimensions of a leaderboard ad? - CORRECT ANSWER - 728x90
You are monitoring the performance of a display campaign using Google Ads and you want to
use the 'Modify columns' feature to customize the metrics that are available. What column do
you need to customize to add Clicks, Cost, and Avg. CPM to your campaign report? (1)
1. Viewability
2. Attributes
3. Performance
4. Conversions - CORRECT ANSWER - Performance
You need to gather data on the metrics and goals you have selected to evaluate the effectiveness
of a website. What is the best tool you can use to do this?
1. SERanking
2. Google Search Console
3. SEMRush
4. Google Analytics - CORRECT ANSWER - Google Analytics
A GIF is most effective at which stage in the buyer's journey? - CORRECT ANSWER -
Awareness
Retargeting is most effective at which stage in the buyers journey? - CORRECT
ANSWER - Conversion
A blog is most effective at which stage in the buyers journey - CORRECT ANSWER -
Interest
