DMI 4 – SEO UPDATED ACTUAL Exam
Questions and CORRECT Answers
Search engine optimization - CORRECT ANSWER - traffic from free, organic, editorial
search engines/results
Difference between paid and organic search - CORRECT ANSWER - Time - paid =
instant results. Organic = long time.
Paying
ROI - paid = easy to measure ROI (GA). Searchers' clicks 20-30% (paid), 70-80% (SEO)
Similarities of paid and organic search - CORRECT ANSWER - Keyword research
Landing pages - connected to the website, or separate page that sets off the websites.
Relevant traffic
Search engine algorithms - CORRECT ANSWER - clues to give searcher exact results
searched for
Crawling - CORRECT ANSWER - discovery stage (& record info). Periodically following
links (check content on pages)
Indexing - CORRECT ANSWER - filing stage (final ranking stage). Stored in database.
A web page might not be placed in the index if - CORRECT ANSWER - considered a
duplicate, considered low value/spammy, couldn't be crawled, page/domain looking inbound
links
Ranking - CORRECT ANSWER - after crawling & indexing
Signals that search engines use to rank: keyword in title, webpage load speed, website reputation
, 3 pillars of SEO - CORRECT ANSWER - 1. Technical optimization - activities to ^ SEO
bit not related to content
2. On-page optimization - relevant content & great user experience
3. Off-page optimization - backlinks = ^ ranking because of activities outside your site.
Google Hummingbird - CORRECT ANSWER - Google's search algorithm = ranking.
RankBrain = sub algorithm = relevant results for users.
Navigational keywords - CORRECT ANSWER - queries. Moz.com = SEO website. Brand
name, URL, person's name
Informational keywords - CORRECT ANSWER - research. Harder to convert into sales.
BJ Awareness. The largest portion of keywords.
Transactional keywords - CORRECT ANSWER - BJ last stage. Easier to covert. ^
competitive. Targeted on sales pages. Optimize these keywords.
Keywords and the buyer's journey - CORRECT ANSWER - Navigational = brand related
= all BJ stage (*Awareness & interest). -v competitive for consideration.
SERP - CORRECT ANSWER - keyword Search Engine Results Pages
Classic SERPs - CORRECT ANSWER - title tag. URL. Description tag. Rich snippets. ^
CTR when SE think you're an authority for a keyword
Universal SERPs - CORRECT ANSWER - Videos. Images. Local listings (register for
Google My Business = customer reviews)
Questions and CORRECT Answers
Search engine optimization - CORRECT ANSWER - traffic from free, organic, editorial
search engines/results
Difference between paid and organic search - CORRECT ANSWER - Time - paid =
instant results. Organic = long time.
Paying
ROI - paid = easy to measure ROI (GA). Searchers' clicks 20-30% (paid), 70-80% (SEO)
Similarities of paid and organic search - CORRECT ANSWER - Keyword research
Landing pages - connected to the website, or separate page that sets off the websites.
Relevant traffic
Search engine algorithms - CORRECT ANSWER - clues to give searcher exact results
searched for
Crawling - CORRECT ANSWER - discovery stage (& record info). Periodically following
links (check content on pages)
Indexing - CORRECT ANSWER - filing stage (final ranking stage). Stored in database.
A web page might not be placed in the index if - CORRECT ANSWER - considered a
duplicate, considered low value/spammy, couldn't be crawled, page/domain looking inbound
links
Ranking - CORRECT ANSWER - after crawling & indexing
Signals that search engines use to rank: keyword in title, webpage load speed, website reputation
, 3 pillars of SEO - CORRECT ANSWER - 1. Technical optimization - activities to ^ SEO
bit not related to content
2. On-page optimization - relevant content & great user experience
3. Off-page optimization - backlinks = ^ ranking because of activities outside your site.
Google Hummingbird - CORRECT ANSWER - Google's search algorithm = ranking.
RankBrain = sub algorithm = relevant results for users.
Navigational keywords - CORRECT ANSWER - queries. Moz.com = SEO website. Brand
name, URL, person's name
Informational keywords - CORRECT ANSWER - research. Harder to convert into sales.
BJ Awareness. The largest portion of keywords.
Transactional keywords - CORRECT ANSWER - BJ last stage. Easier to covert. ^
competitive. Targeted on sales pages. Optimize these keywords.
Keywords and the buyer's journey - CORRECT ANSWER - Navigational = brand related
= all BJ stage (*Awareness & interest). -v competitive for consideration.
SERP - CORRECT ANSWER - keyword Search Engine Results Pages
Classic SERPs - CORRECT ANSWER - title tag. URL. Description tag. Rich snippets. ^
CTR when SE think you're an authority for a keyword
Universal SERPs - CORRECT ANSWER - Videos. Images. Local listings (register for
Google My Business = customer reviews)
