DMI Course Module 5 UPDATED ACTUAL
Exam Questions and CORRECT Answers
Search result consists of three main parts: - CORRECT ANSWER - clickable headline,
non clickable body copy, clickable site links
What are the key strategic considerations of paid search (why do paid search?) (4) - CORRECT
ANSWER - - fill gaps
- visibility
- access to market
- device preference
why use paid search to fill gaps - CORRECT ANSWER - - you can understand what
searches are not being served within the organic world or are on pages far lower than what users
see. So you can quickly use paid search to fill those gaps.
How does paid search help in the case of mobile devices? - CORRECT ANSWER - mobile
users have to scroll through results and they are more likely to click on top results which happen
to be the paid ones. (mobile has less space so they don't see as much as on desktop)
three main search engines - CORRECT ANSWER - google, yahoo, bing
Market share of Google search engine globally, - CORRECT ANSWER - 92%
market share of Yahoo engine globally - CORRECT ANSWER - 2.2%
market share of bing globally - CORRECT ANSWER - 2.5 %
Yahoo has highest market share in ___. how much? - CORRECT ANSWER - Japan. 28%
,Google has highest market share in ___. how much? - CORRECT ANSWER - Australia.
97%
Bing has highest market share in ___. how much? - CORRECT ANSWER - US. 6.5%
On microsoft phones, the default search engine is - CORRECT ANSWER - bing
Purchase decision cycle (6) - CORRECT ANSWER - 1. The consumer identifies a need or
a want.
2. They search for solutions.
3. They evaluate the alternatives.
4. They decide to purchase.
5. They purchase.
6. They do a post-purchase evaluation
Search behaviour features in stages ___-___ of the purchase cycle - CORRECT
ANSWER - 2-6
PPC began in the early ___s - CORRECT ANSWER - 2000s
What is AdWords - CORRECT ANSWER - Googles search marketing platform
When was AdWords launched? - CORRECT ANSWER - October 2000
In ___ the new AdWords interface was launched - CORRECT ANSWER - 2017
on this day Google rebranded AdWords as Google Ads - CORRECT ANSWER - July 24th
2018
, At Adwords launch, it was priced as ___ - CORRECT ANSWER - CPM
Evolution of AdWords - 2003: - CORRECT ANSWER - Content Network Launched -
Google launches AdSense and the early stages of the
Google Display Network.
Evolution of AdWords - 2005: - CORRECT ANSWER - Quality Score and GA Integration
Launched - Quality Score introduced to determine
minimum bids. Google Analytics integrated with AdWords
Evolution of AdWords - 2008: - CORRECT ANSWER - Search Keyword Tool Launched -
Google introduces automated keyword research to
help advertisers grow their accounts with ease.
Evolution of AdWords - 2009: - CORRECT ANSWER - Site Link Extensions Launched -
Allowed users to add additional links below search
ads to increase click-throughs.
Evolution of AdWords - 2010 - CORRECT ANSWER - Phone Extensions Launched -
Recognizing the increase in mobile search, searchers
can now call businesses directly from AdWords Ads. / Remarketing Launched - Now
advertisers can create audience lists and serve ads back to people who have visited their
site before.
Evolution of AdWords 2014 - CORRECT ANSWER - Location Extensions Launched -
Link AdWords to My Business (maps) to physical
locations for businesses
Exam Questions and CORRECT Answers
Search result consists of three main parts: - CORRECT ANSWER - clickable headline,
non clickable body copy, clickable site links
What are the key strategic considerations of paid search (why do paid search?) (4) - CORRECT
ANSWER - - fill gaps
- visibility
- access to market
- device preference
why use paid search to fill gaps - CORRECT ANSWER - - you can understand what
searches are not being served within the organic world or are on pages far lower than what users
see. So you can quickly use paid search to fill those gaps.
How does paid search help in the case of mobile devices? - CORRECT ANSWER - mobile
users have to scroll through results and they are more likely to click on top results which happen
to be the paid ones. (mobile has less space so they don't see as much as on desktop)
three main search engines - CORRECT ANSWER - google, yahoo, bing
Market share of Google search engine globally, - CORRECT ANSWER - 92%
market share of Yahoo engine globally - CORRECT ANSWER - 2.2%
market share of bing globally - CORRECT ANSWER - 2.5 %
Yahoo has highest market share in ___. how much? - CORRECT ANSWER - Japan. 28%
,Google has highest market share in ___. how much? - CORRECT ANSWER - Australia.
97%
Bing has highest market share in ___. how much? - CORRECT ANSWER - US. 6.5%
On microsoft phones, the default search engine is - CORRECT ANSWER - bing
Purchase decision cycle (6) - CORRECT ANSWER - 1. The consumer identifies a need or
a want.
2. They search for solutions.
3. They evaluate the alternatives.
4. They decide to purchase.
5. They purchase.
6. They do a post-purchase evaluation
Search behaviour features in stages ___-___ of the purchase cycle - CORRECT
ANSWER - 2-6
PPC began in the early ___s - CORRECT ANSWER - 2000s
What is AdWords - CORRECT ANSWER - Googles search marketing platform
When was AdWords launched? - CORRECT ANSWER - October 2000
In ___ the new AdWords interface was launched - CORRECT ANSWER - 2017
on this day Google rebranded AdWords as Google Ads - CORRECT ANSWER - July 24th
2018
, At Adwords launch, it was priced as ___ - CORRECT ANSWER - CPM
Evolution of AdWords - 2003: - CORRECT ANSWER - Content Network Launched -
Google launches AdSense and the early stages of the
Google Display Network.
Evolution of AdWords - 2005: - CORRECT ANSWER - Quality Score and GA Integration
Launched - Quality Score introduced to determine
minimum bids. Google Analytics integrated with AdWords
Evolution of AdWords - 2008: - CORRECT ANSWER - Search Keyword Tool Launched -
Google introduces automated keyword research to
help advertisers grow their accounts with ease.
Evolution of AdWords - 2009: - CORRECT ANSWER - Site Link Extensions Launched -
Allowed users to add additional links below search
ads to increase click-throughs.
Evolution of AdWords - 2010 - CORRECT ANSWER - Phone Extensions Launched -
Recognizing the increase in mobile search, searchers
can now call businesses directly from AdWords Ads. / Remarketing Launched - Now
advertisers can create audience lists and serve ads back to people who have visited their
site before.
Evolution of AdWords 2014 - CORRECT ANSWER - Location Extensions Launched -
Link AdWords to My Business (maps) to physical
locations for businesses
