DMI 3 - Social Media Marketing UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Social Media Marketing Concepts - CORRECT ANSWER - use SM to ^ brand/product
exposure & build relationship w/ customers
Social Media Marketing Benefits - CORRECT ANSWER - build a relationship,
agile/instant feedback, flexible (feedback), promotional ROI
Social Media Marketing Responsibilities - CORRECT ANSWER - initiate, facilitate,
encourage & participate in connecting conversations. Value exchange. Creating, curating &
managing relevant content. Monitoring, listening & responding to community/trends/threats
The Buyer's Journey and Social Media Marketing - CORRECT ANSWER - SM is best for
awareness & interest (reach & frequency)
Facebook - CORRECT ANSWER - largest SM = ^ reach. Mobile (throughout the day).
27+. Terms: profiles, pages, business manager, ads, 360, event, milestone, live, messenger
Twitter - CORRECT ANSWER - conversational, trendy/current fast real-time, share
company news/updates. Terms: tweet, retweet, reply, Tweetdeck, trends, geotagging, moment,
mute words, twitter card, periscope.
LinkedIn - CORRECT ANSWER - share corporate views & target corporate consumers,
professional connections (tone), reinforce company mission & vision, build relationships w/
employees, affinity groups. Terms: connection, InMail, Company Page, Premium Account,
SlideShare, Referral, LKD Group
Instagram - CORRECT ANSWER - visual. Integrated w/ FB (ads). Younger audience.
Terms: activity, search/explore, filter, live, program.
, Snapchat - CORRECT ANSWER - image/video messaging. Mobile, vertical. Effective
temporary storytelling, discover = ads/collaborations, augmented reality/lenses. Millennial
audience. Drawing tools. Screenshot = content impact. Terms: geofilters, bitmoji, snap,
memories, our story, discover, data filter, snap map
Social media Key terminology - CORRECT ANSWER - newsfeed, engagement,
UN/handle, blocking, mention. follower/fan, story.
Best approach to Setting up a Social Media Experience for a Business - CORRECT
ANSWER - set up a few different platform accounts
Profile picture and cover photo - CORRECT ANSWER - assets. Logo. ensure there is a
focal point. Include CTA. Consider the look across devices.
Bio - CORRECT ANSWER - intro to business/ what you do. Match tone of the social
channel (consistent).
Contact details and links - CORRECT ANSWER - put all social channels, make easily
recognizable brands, who/how customers would like to be communicated with.
What is a social media community? - CORRECT ANSWER - Fellowship. Common
interest, goals, attitudes. Fostering thriving community
The value of social media communities - CORRECT ANSWER - promote engagement,
foster brand affinity/trust/loyalty, incubate inspiration (share stories). Inspire action. ^ followers.
^ retention rates. ^ brand visibility.
How do you build a community? - CORRECT ANSWER - Invite friends (6 reputations &
WOM), welcome customers (current clients emails), use social interaction CTAs (to website,
purchase, like, etc), use social employer pages (FB employment status. Keep work & personal
separate), cross-promotion (join interest groups & link share), use events (instore, online &
discounts), create goodwill (follow back, consistency, community), respond to your community
ACTUAL Exam Questions and CORRECT
Answers
Social Media Marketing Concepts - CORRECT ANSWER - use SM to ^ brand/product
exposure & build relationship w/ customers
Social Media Marketing Benefits - CORRECT ANSWER - build a relationship,
agile/instant feedback, flexible (feedback), promotional ROI
Social Media Marketing Responsibilities - CORRECT ANSWER - initiate, facilitate,
encourage & participate in connecting conversations. Value exchange. Creating, curating &
managing relevant content. Monitoring, listening & responding to community/trends/threats
The Buyer's Journey and Social Media Marketing - CORRECT ANSWER - SM is best for
awareness & interest (reach & frequency)
Facebook - CORRECT ANSWER - largest SM = ^ reach. Mobile (throughout the day).
27+. Terms: profiles, pages, business manager, ads, 360, event, milestone, live, messenger
Twitter - CORRECT ANSWER - conversational, trendy/current fast real-time, share
company news/updates. Terms: tweet, retweet, reply, Tweetdeck, trends, geotagging, moment,
mute words, twitter card, periscope.
LinkedIn - CORRECT ANSWER - share corporate views & target corporate consumers,
professional connections (tone), reinforce company mission & vision, build relationships w/
employees, affinity groups. Terms: connection, InMail, Company Page, Premium Account,
SlideShare, Referral, LKD Group
Instagram - CORRECT ANSWER - visual. Integrated w/ FB (ads). Younger audience.
Terms: activity, search/explore, filter, live, program.
, Snapchat - CORRECT ANSWER - image/video messaging. Mobile, vertical. Effective
temporary storytelling, discover = ads/collaborations, augmented reality/lenses. Millennial
audience. Drawing tools. Screenshot = content impact. Terms: geofilters, bitmoji, snap,
memories, our story, discover, data filter, snap map
Social media Key terminology - CORRECT ANSWER - newsfeed, engagement,
UN/handle, blocking, mention. follower/fan, story.
Best approach to Setting up a Social Media Experience for a Business - CORRECT
ANSWER - set up a few different platform accounts
Profile picture and cover photo - CORRECT ANSWER - assets. Logo. ensure there is a
focal point. Include CTA. Consider the look across devices.
Bio - CORRECT ANSWER - intro to business/ what you do. Match tone of the social
channel (consistent).
Contact details and links - CORRECT ANSWER - put all social channels, make easily
recognizable brands, who/how customers would like to be communicated with.
What is a social media community? - CORRECT ANSWER - Fellowship. Common
interest, goals, attitudes. Fostering thriving community
The value of social media communities - CORRECT ANSWER - promote engagement,
foster brand affinity/trust/loyalty, incubate inspiration (share stories). Inspire action. ^ followers.
^ retention rates. ^ brand visibility.
How do you build a community? - CORRECT ANSWER - Invite friends (6 reputations &
WOM), welcome customers (current clients emails), use social interaction CTAs (to website,
purchase, like, etc), use social employer pages (FB employment status. Keep work & personal
separate), cross-promotion (join interest groups & link share), use events (instore, online &
discounts), create goodwill (follow back, consistency, community), respond to your community
