DMI 8 - Website Optimization UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Website Optimization - CORRECT ANSWER - continuously improving visitor
experience, satisfaction, visits, and conversions on the website.
What does Website Optimization involve? - CORRECT ANSWER - UX, design (visual
components) & display (graphics & text)
What is SEO? - CORRECT ANSWER - Search engine optimization (correctly organizing
website's information so crawlers can index)
There are a few terms that you need to know for SEO best practices - CORRECT
ANSWER - metadata (title tags), description, site map (including blog pages)
The difference between website optimization and SEO - CORRECT ANSWER -
Optimization - branding. Making website easy to use (UX)
SEO - headers & titles. easy for search engines to find and index your content. User-friendly
content.
The Purpose of Optimization - CORRECT ANSWER - ^ user time on site, UX,
returns/visits, sales
The buyer journey and Website Optimization - CORRECT ANSWER - Awareness
(problem reporting, finding initial solutions), interests (company reviews), consideration
(marketing materials, testimonials, reviews), conversions (sale email sign up), retention (sending
info & products they are interested in)
, Barriers to conversion - CORRECT ANSWER - Confusing navigation (not finding info
easily), slow checkout process (not quick & easy), unclear benefits to converting (not aligning
with interests / confusing), slow website (delays & frustration)
Website optimization affects these areas of digital marketing - CORRECT ANSWER -
SEO: Bad navigation and website design make sit hard for search engines to crawl the site
Graphic design: optimize how users can use the site and interact with the information.
A/B testing: testing of user metrics including conversions and engagement.
Email marketing: align with site design = creates trust and a more cohesive experience for the
user.
Social media: align with site branding. Shared info on SM & site (Disconnect = confusion).
Mobile optimization: UX. easy phone activities (share, call, etc)
Website page speed: ranking factor for SEO, ^ UX, optimize (plugins, code scripts & design
elements)
The role of a marketer in website design - CORRECT ANSWER - working with website
designers, programmers & developers
set brand guidelines & give feedback, optimize info, optimize the site to follow best SEO
practices, set up API tracking tools, enforce UX best practices, responding to user feedback
tasks of a marketer in website design - CORRECT ANSWER - Writing
Editing
Collaborating
Branding
Optimizing
Monitoring
Engagement
Key components of effective website design - CORRECT ANSWER - Architecture -
building your website: Hosting provider, CMS, domain name, plugins, features. Layout &
design: buttons, graphics, text, SEO. Text, launch & fix site.
ACTUAL Exam Questions and CORRECT
Answers
Website Optimization - CORRECT ANSWER - continuously improving visitor
experience, satisfaction, visits, and conversions on the website.
What does Website Optimization involve? - CORRECT ANSWER - UX, design (visual
components) & display (graphics & text)
What is SEO? - CORRECT ANSWER - Search engine optimization (correctly organizing
website's information so crawlers can index)
There are a few terms that you need to know for SEO best practices - CORRECT
ANSWER - metadata (title tags), description, site map (including blog pages)
The difference between website optimization and SEO - CORRECT ANSWER -
Optimization - branding. Making website easy to use (UX)
SEO - headers & titles. easy for search engines to find and index your content. User-friendly
content.
The Purpose of Optimization - CORRECT ANSWER - ^ user time on site, UX,
returns/visits, sales
The buyer journey and Website Optimization - CORRECT ANSWER - Awareness
(problem reporting, finding initial solutions), interests (company reviews), consideration
(marketing materials, testimonials, reviews), conversions (sale email sign up), retention (sending
info & products they are interested in)
, Barriers to conversion - CORRECT ANSWER - Confusing navigation (not finding info
easily), slow checkout process (not quick & easy), unclear benefits to converting (not aligning
with interests / confusing), slow website (delays & frustration)
Website optimization affects these areas of digital marketing - CORRECT ANSWER -
SEO: Bad navigation and website design make sit hard for search engines to crawl the site
Graphic design: optimize how users can use the site and interact with the information.
A/B testing: testing of user metrics including conversions and engagement.
Email marketing: align with site design = creates trust and a more cohesive experience for the
user.
Social media: align with site branding. Shared info on SM & site (Disconnect = confusion).
Mobile optimization: UX. easy phone activities (share, call, etc)
Website page speed: ranking factor for SEO, ^ UX, optimize (plugins, code scripts & design
elements)
The role of a marketer in website design - CORRECT ANSWER - working with website
designers, programmers & developers
set brand guidelines & give feedback, optimize info, optimize the site to follow best SEO
practices, set up API tracking tools, enforce UX best practices, responding to user feedback
tasks of a marketer in website design - CORRECT ANSWER - Writing
Editing
Collaborating
Branding
Optimizing
Monitoring
Engagement
Key components of effective website design - CORRECT ANSWER - Architecture -
building your website: Hosting provider, CMS, domain name, plugins, features. Layout &
design: buttons, graphics, text, SEO. Text, launch & fix site.
