DMI 7 - Email Marketing UPDATED
Exam Questions and CORRECT Answers
Spikes in email volumes will often trigger email filters due
to______________________________. - CORRECT ANSWER - inconsistency with an
existing pattern.
Email marketing - CORRECT ANSWER - A commercial channel used by both B2B and
B2C companies to deliver advertisements, offers, education, and other marketing content directly
to a user's inbox.
Email marketing results - CORRECT ANSWER - - 64% of decision-makers use email
- ROI is higher than any other marketing channel
- Email marketing converts three times better than social media
- 44% of consumers who receive targeted emails report buying at least one item as a result.
Foundational campaigns - CORRECT ANSWER - Baseline communications sent to your
broadest audience, such as
newsletters, bulletins, holiday greetings, and company or product announcements
Promotional campaigns - CORRECT ANSWER - Email messages to generate revenue or
product demand, such as sales and
special offers, free trials, discounts, and holiday shopping
Informational campaigns - CORRECT ANSWER - Communications to establish and grow
relationships, such as product-related
education, how-tos, articles, and lead nurturing programs
Engagers campaigns - CORRECT ANSWER - Email messages to inspire comfort,
familiarity, and interest among brand
,subscribers, such as surveys, reviews, or rewards
One-on-one campaigns - CORRECT ANSWER - Communications targeted at individuals
based on their actions, inactions, or personal data, such as welcome, post-purchase thank you
messages
Automated emails - CORRECT ANSWER - used to keep people in the loop about
purchases, subscriptions, and specific interests that they've signed up for or to recognize and
respond to key customer actions and milestones.
What are examples of automated emails? - CORRECT ANSWER - new subscriber
welcome messages
purchase receipts
abandoned cart reminders
form submission
content download confirmations
What are the five categories of automated emails? - CORRECT ANSWER - 1. functional
2. behavioral
3. personal
4. sales lifecycle stage
5. Transactional
Subscriber lists - CORRECT ANSWER - The contact information of all the users who
have requested emails and are allowed to be emailed
Single opt-in - CORRECT ANSWER - This is where an individual subscribes to emails
typically through a form on a webpage.
A person enters his or her email address, name, and any other details required and is then added
to the organization's email marketing list.
, Double opt-in - CORRECT ANSWER - This confirmation email message contains a
request to verify consent, usually by clicking a link in the message. Only after a subscriber has
clicked a link in the verification message is their address verified and added to your list.
Benefits of single opt-in - CORRECT ANSWER - Provides for a smoother user experience
Offers rapid scale in list growth
Disadvantages of single opt-in - CORRECT ANSWER - - May not be sufficient for
organizations such as financial services or healthcare, which are collecting sensitive information
from their customers
- In the absence of good email address verification and hygiene practices during collection,
individuals can submit bogus or incorrect data, which then causes deliverability problems later
Benefits of double opt-in - CORRECT ANSWER - Ensure that people are entering real
email addresses, and this helps reduce the number of bots or fake accounts subscribing to your
list
Higher quality and verified addresses
Disadvantage of double opt-in - CORRECT ANSWER - Lower subscriber numbers than
with single opt-in
Data protection and email permissions - CORRECT ANSWER - - In place to protect the
user from fraud and abuse, as well as giving him or her control over email permissions
- Keeps data secure and protected from harmful use
- Regulations are not based on where you are sending the emails from, but where your
subscribers are located
Exam Questions and CORRECT Answers
Spikes in email volumes will often trigger email filters due
to______________________________. - CORRECT ANSWER - inconsistency with an
existing pattern.
Email marketing - CORRECT ANSWER - A commercial channel used by both B2B and
B2C companies to deliver advertisements, offers, education, and other marketing content directly
to a user's inbox.
Email marketing results - CORRECT ANSWER - - 64% of decision-makers use email
- ROI is higher than any other marketing channel
- Email marketing converts three times better than social media
- 44% of consumers who receive targeted emails report buying at least one item as a result.
Foundational campaigns - CORRECT ANSWER - Baseline communications sent to your
broadest audience, such as
newsletters, bulletins, holiday greetings, and company or product announcements
Promotional campaigns - CORRECT ANSWER - Email messages to generate revenue or
product demand, such as sales and
special offers, free trials, discounts, and holiday shopping
Informational campaigns - CORRECT ANSWER - Communications to establish and grow
relationships, such as product-related
education, how-tos, articles, and lead nurturing programs
Engagers campaigns - CORRECT ANSWER - Email messages to inspire comfort,
familiarity, and interest among brand
,subscribers, such as surveys, reviews, or rewards
One-on-one campaigns - CORRECT ANSWER - Communications targeted at individuals
based on their actions, inactions, or personal data, such as welcome, post-purchase thank you
messages
Automated emails - CORRECT ANSWER - used to keep people in the loop about
purchases, subscriptions, and specific interests that they've signed up for or to recognize and
respond to key customer actions and milestones.
What are examples of automated emails? - CORRECT ANSWER - new subscriber
welcome messages
purchase receipts
abandoned cart reminders
form submission
content download confirmations
What are the five categories of automated emails? - CORRECT ANSWER - 1. functional
2. behavioral
3. personal
4. sales lifecycle stage
5. Transactional
Subscriber lists - CORRECT ANSWER - The contact information of all the users who
have requested emails and are allowed to be emailed
Single opt-in - CORRECT ANSWER - This is where an individual subscribes to emails
typically through a form on a webpage.
A person enters his or her email address, name, and any other details required and is then added
to the organization's email marketing list.
, Double opt-in - CORRECT ANSWER - This confirmation email message contains a
request to verify consent, usually by clicking a link in the message. Only after a subscriber has
clicked a link in the verification message is their address verified and added to your list.
Benefits of single opt-in - CORRECT ANSWER - Provides for a smoother user experience
Offers rapid scale in list growth
Disadvantages of single opt-in - CORRECT ANSWER - - May not be sufficient for
organizations such as financial services or healthcare, which are collecting sensitive information
from their customers
- In the absence of good email address verification and hygiene practices during collection,
individuals can submit bogus or incorrect data, which then causes deliverability problems later
Benefits of double opt-in - CORRECT ANSWER - Ensure that people are entering real
email addresses, and this helps reduce the number of bots or fake accounts subscribing to your
list
Higher quality and verified addresses
Disadvantage of double opt-in - CORRECT ANSWER - Lower subscriber numbers than
with single opt-in
Data protection and email permissions - CORRECT ANSWER - - In place to protect the
user from fraud and abuse, as well as giving him or her control over email permissions
- Keeps data secure and protected from harmful use
- Regulations are not based on where you are sending the emails from, but where your
subscribers are located
