TEST BANK
m i
Marketing Management 4th Edition By
mi mi mi mi
mi Johnston,Marshall,CompleteChapters1to14
mi mi mi mi mi mi
Version 1
mi 1
, TABLE OF CONTENTS mi mi
Part One: Discover Marketing Management
mi mi mi mi
CHAPTER 1: Marketing in Today’s Business Milieu
mi mi mi mi mi mi
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
mi mi mi mi mi mi
mi CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
mi mi mi mi mi mi mi mi
Part Two: Use Information to Drive Marketing Decisions
mi mi mi mi mi mi mi
CHAPTER 4: Market Research Essentials
m
i mi mi m
i
CHAPTER 5: CRM, Big Data, and Marketing Analytics CHAPTER 6:
mi mi mi mi mi mi mi mi mi
mi Understand Consumer and Business Markets CHAPTER7:mi mi mi mi mi mi
Segmentation, Target Marketing, and Positioning
mi mi mi mi mi
Part Three: Develop the Value Offering—The Product Experience
mi mi mi mi mi mi mi
m i CHAPTER 8: Product Strategy and New Product Development mi mi mi mi mi mi mi
mi CHAPTER9:BuildtheBrand i
m m
i m
i m
i
CHAPTER 10: Service as the Core Offeringmi mi mi mi mi mi
Part Four: Price and Deliver the Value Offering
mi mi mi mi mi mi mi
CHAPTER 11: Manage Pricing Decisions mi mi mi mi
CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
mi mi mi mi mi mi mi mi
Part Five: Communicate the Value Offering
mi mi mi mi mi
CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing CHAPTER
mi mi mi mi mi mi mi mi mi
14: Promotion Essentials: Legacy Approaches and Personal Selling
mi mi mi mi mi mi mi mi
To get this COMPLETE PDFEmail us at
mi mi mi mi mi mi mi
mi
Version 1 mi 2
,TEST BANK FOR m i m i
Marketing Management 4th EditionMark Johnston Greg Marshall m i m i m i m i m i m i
Chapter 1 m i
Student name: mi
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false. m i m i mi m i m i m i m i mi mi m i mi m i m i m i m i
1) A commonly held misconception about marketing is that it is all about advertising and
mi mi mi mi mi mi mi mi mi mi mi mi mi
selling. m i
1) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
AACSB : Analytical Thinking Accessibility
mi mi mi mi
: Keyboard Navigation
mi mi
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
: Marketing and Marketing Management Defined Bloom's:
mi mi mi mi mi mi mi
Remember
mi
Difficulty : 1 Easy mi mi mi
Gradable:automatic
mi i
m i
m
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
2) Marketing is relevant only to people in the organization who work directly in the marketing mi m i mi mi mi mi mi mi mi mi mi mi mi mi
m i department.
2) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
AACSB : Analytical Thinking Accessibility
mi mi mi mi
: Keyboard Navigation Bloom's :
mi mi mi mi
Understand
Difficulty:2Medium
mi i
m m
i i
m
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
: Marketing and Marketing Management Defined Gradable
mi mi mi mi mi mi
: automatic
mi mi
Source : Chapter 01T est Bank > TF Qu. 02 Marketing is relevant only to people inthe...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
Version 1 mi 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutions, and
mi mi mi mi mi mi mi mi mi mi mi mi
mi processes for creating, communicating, delivering, and exchanging offerings that have value for mi mi mi mi mi mi mi mi mi m i mi
mi customers, clients, partners, and society at large.” mi mi mi mi mi mi
3) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
AACSB : Analytical Thinking Accessibility mi mi mi mi
: Keyboard Navigation
mi mi
Topic : Marketing and Marketing Management Defined
mi mi mi mi mi mi
Bloom's : Remember
mi mi mi
Difficulty: 1Easy i
m mi m
i
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con Gradable :
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
automatic
mi
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has only
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
mi two business functions: marketing and innovation.
mi mi mi mi mi
4) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
AACSB : Analytical Thinking Accessibility mi mi mi mi
: Keyboard Navigation Bloom's :
mi mi mi mi
Remember
Difficulty : 1Easy
mi mi mi mi
Topic : The Concept of Customer Value
mi mi mi mi mi mi
Learning Objective : 01-02 Define what marketing and marketing management r eally are and how they con Gradable :
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
automatic
mi
Source : Chapter 01Test Bank >TF Qu. 04 Peter Drucker stated that since itisthe cu...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
5) Sustainability refers to business practices that prolong the life cycle of a product. mi mi m i m i m i m i mi m i mi m i mi mi
5) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
Accessibility : Keyboard Navigation mi mi mi
Bloom's : Understand
mi mi mi
Difficulty: 2Medium i
m mi mi
Topic : Marketing and Marketing Management Defined
mi mi mi mi mi mi
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con AACSB :
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
Ethics
mi
Gradable:automatic i
m mi
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
To get this COMPLETE PDFEmail us at
mi mi mi mi mi mi mi mi
mi
Version 1 mi 4
m i
Marketing Management 4th Edition By
mi mi mi mi
mi Johnston,Marshall,CompleteChapters1to14
mi mi mi mi mi mi
Version 1
mi 1
, TABLE OF CONTENTS mi mi
Part One: Discover Marketing Management
mi mi mi mi
CHAPTER 1: Marketing in Today’s Business Milieu
mi mi mi mi mi mi
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
mi mi mi mi mi mi
mi CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
mi mi mi mi mi mi mi mi
Part Two: Use Information to Drive Marketing Decisions
mi mi mi mi mi mi mi
CHAPTER 4: Market Research Essentials
m
i mi mi m
i
CHAPTER 5: CRM, Big Data, and Marketing Analytics CHAPTER 6:
mi mi mi mi mi mi mi mi mi
mi Understand Consumer and Business Markets CHAPTER7:mi mi mi mi mi mi
Segmentation, Target Marketing, and Positioning
mi mi mi mi mi
Part Three: Develop the Value Offering—The Product Experience
mi mi mi mi mi mi mi
m i CHAPTER 8: Product Strategy and New Product Development mi mi mi mi mi mi mi
mi CHAPTER9:BuildtheBrand i
m m
i m
i m
i
CHAPTER 10: Service as the Core Offeringmi mi mi mi mi mi
Part Four: Price and Deliver the Value Offering
mi mi mi mi mi mi mi
CHAPTER 11: Manage Pricing Decisions mi mi mi mi
CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
mi mi mi mi mi mi mi mi
Part Five: Communicate the Value Offering
mi mi mi mi mi
CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing CHAPTER
mi mi mi mi mi mi mi mi mi
14: Promotion Essentials: Legacy Approaches and Personal Selling
mi mi mi mi mi mi mi mi
To get this COMPLETE PDFEmail us at
mi mi mi mi mi mi mi
mi
Version 1 mi 2
,TEST BANK FOR m i m i
Marketing Management 4th EditionMark Johnston Greg Marshall m i m i m i m i m i m i
Chapter 1 m i
Student name: mi
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false. m i m i mi m i m i m i m i mi mi m i mi m i m i m i m i
1) A commonly held misconception about marketing is that it is all about advertising and
mi mi mi mi mi mi mi mi mi mi mi mi mi
selling. m i
1) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
AACSB : Analytical Thinking Accessibility
mi mi mi mi
: Keyboard Navigation
mi mi
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
: Marketing and Marketing Management Defined Bloom's:
mi mi mi mi mi mi mi
Remember
mi
Difficulty : 1 Easy mi mi mi
Gradable:automatic
mi i
m i
m
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
2) Marketing is relevant only to people in the organization who work directly in the marketing mi m i mi mi mi mi mi mi mi mi mi mi mi mi
m i department.
2) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
AACSB : Analytical Thinking Accessibility
mi mi mi mi
: Keyboard Navigation Bloom's :
mi mi mi mi
Understand
Difficulty:2Medium
mi i
m m
i i
m
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
: Marketing and Marketing Management Defined Gradable
mi mi mi mi mi mi
: automatic
mi mi
Source : Chapter 01T est Bank > TF Qu. 02 Marketing is relevant only to people inthe...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
Version 1 mi 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutions, and
mi mi mi mi mi mi mi mi mi mi mi mi
mi processes for creating, communicating, delivering, and exchanging offerings that have value for mi mi mi mi mi mi mi mi mi m i mi
mi customers, clients, partners, and society at large.” mi mi mi mi mi mi
3) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
AACSB : Analytical Thinking Accessibility mi mi mi mi
: Keyboard Navigation
mi mi
Topic : Marketing and Marketing Management Defined
mi mi mi mi mi mi
Bloom's : Remember
mi mi mi
Difficulty: 1Easy i
m mi m
i
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con Gradable :
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
automatic
mi
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has only
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
mi two business functions: marketing and innovation.
mi mi mi mi mi
4) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
AACSB : Analytical Thinking Accessibility mi mi mi mi
: Keyboard Navigation Bloom's :
mi mi mi mi
Remember
Difficulty : 1Easy
mi mi mi mi
Topic : The Concept of Customer Value
mi mi mi mi mi mi
Learning Objective : 01-02 Define what marketing and marketing management r eally are and how they con Gradable :
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
automatic
mi
Source : Chapter 01Test Bank >TF Qu. 04 Peter Drucker stated that since itisthe cu...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
5) Sustainability refers to business practices that prolong the life cycle of a product. mi mi m i m i m i m i mi m i mi m i mi mi
5) mi
⊚ true m i m i
⊚ false m i m i
Question Details mi
Accessibility : Keyboard Navigation mi mi mi
Bloom's : Understand
mi mi mi
Difficulty: 2Medium i
m mi mi
Topic : Marketing and Marketing Management Defined
mi mi mi mi mi mi
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con AACSB :
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
Ethics
mi
Gradable:automatic i
m mi
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
To get this COMPLETE PDFEmail us at
mi mi mi mi mi mi mi mi
mi
Version 1 mi 4
