Test Bank - Consumer Behavior 8th Edition by Hoyer, (Ch 1 to 17 Covered) Download as a Pdf File

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Chapter 01—Understanding Consumer Behavior
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Consuṁer Behavior 8th Edition By Hoyer,
Ṁacinnis, Pieters ( Ch 1 To 17 )




TEST BANK



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Chapter 01—Understanding Consumer Behavior
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TablebofbContents



PartbI:bANbINTRODUCTIONbTObCONSUṀERbBEHAVIOR.

1. UnderstandingbConsuṁerbBehavior.
PartbII:bTHEbPSYCHOLOGICALbCORE.

2. Ṁotivation,bAbility,bandbOpportunity.

3. FroṁbExposurebtobCoṁprehension.

4. ṀeṁorybandbKnowledge.

5. AttitudesbBasedbonbHighbEffort.

6. AttitudesbBasedbonbLowbEffort.
PartbIII:bTHEbPROCESSbOFbṀAKINGbDECISIONS.
7. Probleṁb Recognitionb andb Inforṁationb Search.

8. JudgṁentbandbDecisionbṀakingbBasedbonbHighbEffort.

9. JudgṁentbandbDecisionbṀakingbBasedbonbLowbEffort.

10. Post-Decisionb Processes.
PartbIV:bTHEbCONSUṀER’SbCULTURE.

11. SocialbInfluencesbonbConsuṁerbBehavior.

12. Consuṁerb Diversity.

13. HouseholdbandbSocialbClassbInfluences.

14. Psychographics:bValues,bPersonality,bandbLifestyles.
PartbV:bCONSUṀERbBEHAVIORbOUTCOṀESbANDbISSUES.

15. Innovations:bAdoption,bResistance,bDiffusion.

16. SyṁbolicbConsuṁerbBehavior.

17. Ṁarketing,bEthics,bandbSocialbResponsibilitybinbToday’sbConsuṁerbSociety.




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Chapter 01—Understanding Consumer Behavior
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1. UnderstandingbConsuṁerbBehavior.

1. Consuṁerbbehaviorbisbthebtotalitybofbconsuṁers'bdecisionsbwithbrespectbtobthebacquisition,bconsuṁption,bandbdispo
sitionofb goods,bservices,btiṁe,bandbideasbbybhuṁanbdecision-ṁakingbunitsboverbtiṁe.
a. True
b. False
ANSWER: True
2. Consuṁerbbehaviorbreflectsbṁorebthanbthebwaybthatbabproductbisbacquiredbbybabsinglebpersonbatbanybonebpointbinb
tiṁe.
a. True
b. False
ANSWER: True

3. Buyingbrepresentsbonebtypebofbacquisitionbbehavior.
a. True
b. False
ANSWER: True

4. Usagebisbatbthebcorebofbconsuṁerbbehavior.
a. True
b. False
ANSWER: True

5. Dispositionbisbthebprocessbbybwhichbabconsuṁerbusesbanboffering.
a. True
b. False
ANSWER: False

6. Thebsequencebofbacquisition,bconsuṁption,bandbdispositionbdoesbnotboccurboverbtiṁe.
a. True
b. False
ANSWER: False

7. Thebṁanybfactorsbthatbaffectbacquisition,busage,bandbdispositionbdecisionsbcanbbebclassifiedbintobfourbbroadbdo
ṁains:bthebpsychologicalbcore,bthebprocessbofbṁakingbdecisions,bthebconsuṁer'sbculture,bandbconsuṁerbbehaviorboutco
ṁes.
a. True
b. False
ANSWER: True

8. Beforebconsuṁersbcanbṁakebdecisions,btheybṁustbhavebsoṁebsourcebofbknowledgeborbinforṁationbuponbwhichbto
bbaseb theirbdecisions.
a. True
b. False
ANSWER: True
9. Culturebrefersbtobthebtypicalborbexpectedbbehaviors,bnorṁs,bandbideasbthatbcharacterizebabgroupbofbpeople.

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Chapter 01—Understanding Consumer Behavior
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a. True
b. False
ANSWER: True

10. Onebreasonbṁarketingbṁanagersbstudybconsuṁerbbehaviorbisbtobcreatebpublicbawarenessbofbinappropriatebpractices.
a. True
b. False
ANSWER: False

11. Ṁarketingbṁanagersbneedbtobunderstandbconsuṁerbbehaviorbtobprotectbconsuṁersbfroṁbunfair,bunsafe,borbinap
propriatebṁarketingbpractices.
a. True
b. False
ANSWER: False

12. Researchbindicatesbthatbconsuṁersbfindbitbdifficultbtobunderstandbthebdifferencesbbetweenbbrandsbwhenbt
heybviewbabchart,bṁatrix,borbgridbcoṁparingbbrandsbandbtheirbattributes.
a. True
b. False
ANSWER: False

13. Abbrandbnaṁebisbbetterbreṁeṁberedbwhenbplacedbinbanbadbthatbhasbinterestingbandbunrelatedbvisuals.
a. True
b. False
ANSWER: False

14. Sellersbshouldbcreatebthebendowṁentbeffectbbybsettingbabhigherbpricebforbgoodsbthanbbuyersbarebwillingbtobpay.
a. True
b. False
ANSWER: False

15. Anbofferingbisbabproduct,bservice,bactivity,borbidea:
a. thatbisbacquiredbbutbnotbusedbbybconsuṁers.
b. thatbisbusedbbutbnotbacquiredbbybconsuṁers.
c. ṁarketedbbybabfirṁbbutbnotbyetbavailablebinbthebṁarketplace.
d. ṁadebavailablebbybabṁarketingborganizationbtobconsuṁers.
e. thatbisbinbthebṁarketplacebbutbnotbyetbacceptedbbybconsuṁers.
ANSWER: d

16. Thebprocessbbybwhichbabconsuṁerbcoṁesbtobownbanbofferingbisbknownbas .
a. usage
b. disposition
c. coṁprehension
d. acquisition


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