BCOR 350 QUIZ 1 EXAM QUESTIONS
AND ANSWERS 100% CORRECT.
, True or false: In the first step of the buying process, the marketer activates problem
recognition in order to trigger the start of the purchasing process. - ANSWERTrue
Which of the following is a type of external stimuli that a consumer may experience in
the buying process? Select all that apply. - ANSWERPolitical events
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Technological advances
Marketers should take steps to reduce or avoid cognitive dissonance at which stage in
the buying process? - ANSWERAfter the post-purchase stage
In the black box model, the buyer s response to stimuli may be influenced by which
internal factors? Select all that apply. - ANSWERBeliefs and attitudes
Perceptions of the world
Like military strategy, business strategy includes a degree of _____, which makes it
more challenging to achieve desired results. - ANSWERuncertainty
When an organization adopts the ______ concept, it has made the attempt to know as
much about the consumer as possible and has decided to base its marketing strategy
on this information. - ANSWERmarketing
During his lunch break, John stops by a locally owned fast-food sandwich shop,
purchasing a meatball sub and a side order of pasta salad. From a marketing
perspective, John is _____ in this transaction. - ANSWERboth the consumer and
customer
True or false: Marketers rely on experiential learning when they use tactics such as
customer testimonials, case studies, and blogger reviews to teach new customers
through the experiences and opinions of others. - ANSWERFalse
Implementation includes which of the following? Select all that apply. - ANSWERGetting
the product to the consumer
Determining where to promote the product
Setting a commission rate for the salespeople
True or false: When determining a budget for a marketing campaign, the marketing
team s first consideration should be how much its competitors are spending on
marketing - ANSWERFalse
Which of the following are true about a buyer persona? Select all that apply. -
ANSWERA good persona is based on market research.
It involves a fictional and generalized person.
It includes a name and a story at its most basic.
AND ANSWERS 100% CORRECT.
, True or false: In the first step of the buying process, the marketer activates problem
recognition in order to trigger the start of the purchasing process. - ANSWERTrue
Which of the following is a type of external stimuli that a consumer may experience in
the buying process? Select all that apply. - ANSWERPolitical events
Advertisements
Technological advances
Marketers should take steps to reduce or avoid cognitive dissonance at which stage in
the buying process? - ANSWERAfter the post-purchase stage
In the black box model, the buyer s response to stimuli may be influenced by which
internal factors? Select all that apply. - ANSWERBeliefs and attitudes
Perceptions of the world
Like military strategy, business strategy includes a degree of _____, which makes it
more challenging to achieve desired results. - ANSWERuncertainty
When an organization adopts the ______ concept, it has made the attempt to know as
much about the consumer as possible and has decided to base its marketing strategy
on this information. - ANSWERmarketing
During his lunch break, John stops by a locally owned fast-food sandwich shop,
purchasing a meatball sub and a side order of pasta salad. From a marketing
perspective, John is _____ in this transaction. - ANSWERboth the consumer and
customer
True or false: Marketers rely on experiential learning when they use tactics such as
customer testimonials, case studies, and blogger reviews to teach new customers
through the experiences and opinions of others. - ANSWERFalse
Implementation includes which of the following? Select all that apply. - ANSWERGetting
the product to the consumer
Determining where to promote the product
Setting a commission rate for the salespeople
True or false: When determining a budget for a marketing campaign, the marketing
team s first consideration should be how much its competitors are spending on
marketing - ANSWERFalse
Which of the following are true about a buyer persona? Select all that apply. -
ANSWERA good persona is based on market research.
It involves a fictional and generalized person.
It includes a name and a story at its most basic.
