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Alternative hypothesis a specific statement of prediction that usually states what you
expect will happen in your study
Hypothetic-deductive model a model in which exclusive hypotheses that together exhaust
all possible outcomes are tested such that if one hypothesis is accpeted the second must therefore
be rejected
Attribute a specific value of a variable
Exhaustive the property of a variable that occurs when you include all possible
answerable responses
Mutually exclusive the property of a variable that ensures that the respondent is not able
to assign 2 attributes
, Qualitative data data in which the variables are not in a numerical form but are in the form
of a text photgrpahs, sound bites and so on
Quantitative data data that appear in numerical form
Validity the best available approximation of the truth of a given proposition, inference, or
conclusion
Cause construct the abstract idea or theory of what the cause is in a cause-effect
relationship you are investigating relationship
Effect construct the abstract idea or theory of what the outcome is in a cause-effect
relationship you are investigating
Conclusion validity the degree to which conclusions you reach about relationships in your
data are reasonable
Internal validity the approximate truth about inferences regarding cause-effect or causal
relatioships