BTEC BUSINESS UNIT 2 - DEVELOPING A MARKETING CAMPAIGN | COMPLETE QUESTIONS
AND ANSWERS | 100% RATED CORRECT | 2025-2026 LATEST UPDATE
Final Step for activity 1 - Justification & Discuss initial ideas (5) Draw conclusions and pull
together all your initial ideas.
Justification paragraph -
Talk about the market information
PESTLE Analysis
SWOT Aanalysis
Key challenges for how the business, how this might influence their success and how they might
overcome it.
Discussion of the key strengths and opportunities for the business and how this might influence
their marketing activity and success.
Summary of initial ideas for the marketing mix linking to research findings.
Marketing plan overview - Activity 2 This is just a brief summary of the marketing plan
overview.
, 1) Target market
2) Marketing Mix = Product, Place, Price, Promotion
3)Extended marketing Mix
4)Budget = ONLY allocate this to the planned marketing activity
5)Timescale = Identifies when different parts of the plan will be undertaken
Target Market Give a brief outline of target market . Identifying any specific groups of
people that you will be focusing your plan on.
Marketing mix and Extended marketing mix Refer to any research from case study etc...
Product (Marketing Mix) -Outline any key features
-Qualities
-USP (Info for these can be found in case study etc...)
Pricing Include pricing strategies eg Price skimming = Offering a product at a lower price
before slowly lowering it, Penetration pricing = Drive initial interest in product before increasing
AND ANSWERS | 100% RATED CORRECT | 2025-2026 LATEST UPDATE
Final Step for activity 1 - Justification & Discuss initial ideas (5) Draw conclusions and pull
together all your initial ideas.
Justification paragraph -
Talk about the market information
PESTLE Analysis
SWOT Aanalysis
Key challenges for how the business, how this might influence their success and how they might
overcome it.
Discussion of the key strengths and opportunities for the business and how this might influence
their marketing activity and success.
Summary of initial ideas for the marketing mix linking to research findings.
Marketing plan overview - Activity 2 This is just a brief summary of the marketing plan
overview.
, 1) Target market
2) Marketing Mix = Product, Place, Price, Promotion
3)Extended marketing Mix
4)Budget = ONLY allocate this to the planned marketing activity
5)Timescale = Identifies when different parts of the plan will be undertaken
Target Market Give a brief outline of target market . Identifying any specific groups of
people that you will be focusing your plan on.
Marketing mix and Extended marketing mix Refer to any research from case study etc...
Product (Marketing Mix) -Outline any key features
-Qualities
-USP (Info for these can be found in case study etc...)
Pricing Include pricing strategies eg Price skimming = Offering a product at a lower price
before slowly lowering it, Penetration pricing = Drive initial interest in product before increasing
