by Experts
Which statement is FALSE regarding goods and services?
a.
Normally, patents do not protect services.
b.
A shoe is a durable good that provides a service.
c.
Services cannot be stored as inventory for future sale.
d.
Service encounters can be between a customer and a service provider. B
Which of the following terms can be defined as a sequence of activities intended to yield a
particular result?
,a.
inventory
b.
variant
c.
service
d.
process D
With goods and services in mind, which statement is untrue?
a.
A moment of truth is a feature a customer recognizes, pays for, or uses.
,b.
There is no way to recapture the lost revenue from a hotel room.
c.
Service encounters can be between a customer and a service provider.
d.
The demand for services is time-dependent, especially over the short term. A
The three topics that are at the center of operations administration exclude which of the
following?
a.
cost
b.
quality
, c.
efficiency
d.
tangibility D
Choose the elements that are part of a customer benefit package (CBP).
a.
only core offerings
b.
only peripheral offerings
c.
either core or peripheral offerings but not both
d.