Questions and Answers 100% Correct
What are the advantages of chain restaurants/hotels over independent restaurants/hotels?
Correct Answ_Food recognition
Site selection
Capital
Purchasing economies
Control and information systems
New product development
What are the 4 P's of the Marketing Mix and how is it applied in foodservice and lodging?
Correct Answ_Price, Product, Promotion, Place
What is the difference between advertising and promotions? Correct Answ_Advertising will
send messages sent to the public usually through newspapers, magazines, internet, billboards, TV
and radio. While promotions is more ways to announce new products or other services through
coupons, 2x1, frequent buyer programs.
, What are some Human Resource challenges facing the hospitality industry in general? (give at
least TWO) Correct Answ_Labor shortage, Diversified workforce, High labor turnover
How do you calculate Average Daily Rate? Correct Answ_$$ Dollar Sales/ Rooms sold
How do you calculate Average Occupancy Percentage? Correct Answ_Rooms sold /
Available rooms
Calculate RevPar Correct Answ_-Paid Occupancy Percentage* ADR
-Revenue/Total rooms available
What does efficient mean to the hospitality industry? Correct Answ_Getting the most done
with fewer number of imputs. (Making multiple salads that are ordered frequently)
What does effective mean to the hospitality industry? Correct Answ_Doing things right.
(Making a dish the way a guest ordered it)
Fragmented ownership/Market Correct Answ_Unpredictability, especially in down markets