SLM 273 Exam 1 with Complete Solutions
5 career segments in sport comm - ANSWER-1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the
convergence of the mass media—that is, the increasingly overlapping relationships
between media entities
5 reasons people communicate interpersonally in sport - ANSWER-1. to relate (feel
need to establish and maintain relationships)
2. to learn (learn about others, the world, yourself)
3. to play (social media interactions, stories, jokes)
4. to help others (social media used to console or guide others)
5. to influence (to persuade others in terms of attitudes, perceptions, etc. ex: someone
might go to a particular sports store bc their friend said to)
communication in a sport context - ANSWER-IN SPORT: coach diagramming a play for
his team
THROUGH SPORT: sports figure tweeting about a non sport product that they're paid to
endorse
IN A SPORT SETTING: team president talking with other executives about trade
possibilities
crisis communication - ANSWER-range from an inappropriate tweet sent out by a sport
organization stakeholder to announcements regarding a natural disaster affecting a
sporting event or facility.
directions of messages - ANSWER--A message in interpersonal communication is an
expression of thoughts or feelings by the communicator.
-Interpersonal messages can be verbal, nonverbal, or a combination of the two.
1. upward (sent from sports writer to sports editor)
2. downward (sent from athletic director to ticket sales)
3. lateral (sent by account representative to colleague in same position)
4. grapevine (sent within the organization to a colleague regarding rumors about a front-
office shake-up)
dyadic - ANSWER-happen face to face between two people
early coverage of leisure activities - ANSWER--typically addressed horse racing,
boxing, and wrestling, (1839) and was covering such sports as cricket, baseball, rowing,
and yachting, electric telegraph in 1844, sport news featured instantaneous reports of
games, horse races, boxing bouts, and other events
, -Sport's popularity developed further after the Civil War, propelled especially by the
popularity of baseball
-WW1, golden age, network tv,NFL and super bowl, ESPN 24 hrs, social media, fox
sports 1)
editor - ANSWER-you are the gatekeeper typically, editor in chief, editorial director,
executive editor, managing editor, senior editor
espn creation date - ANSWER-september 7, 1979
Felton quote - ANSWER-"The advances in technology over a relatively short period of
time represent the most significant change and impact in our communications mission,"
Felton said. "The speed and efficiency of communications tools are overwhelming along
with continuing technology advancement. At the same time, I'm still convinced the
development and maintenance of interpersonal communications is still the formula for
getting important things done" (personal communication).
formal structure in sport orgs - ANSWER--refers to the design or arrangement of its
divisions, departments, and units; in applying the work of Bovee and Thill (2018) to the
sport industry, a formal communication network within the sport entity reflects this
formal organizational structure.
-division of labor and departmentalization (how the tasks are divided)
-chain of command (organizational chart illustrates an organization's formal structure
and line of authority from top to bottom)
-span of control/management: (number of individuals and departments that report to
each manager within the sport org)
-authority
-coordination (getting employees and departments to work together.)
forms of non verbal communication in sport - ANSWER-1. haptics: involves physical
touching, or the sense of touch, which can be used to comfort, calm, offer support, or
nurture.
2. kinesics: includes hand and arm gestures, head movements, facial expressions, and
gaze. It also includes posture—for example, standing, sitting, relaxing, leaning forward,
which an be used to reveal status, emotions, and interpersonal attitudes.
3. proxemics: constituted by our perceptions and the ways in which we use space in
personal and social setting
4. physical characteristics: Used by communicators to make judgments, they include
height, dress, body shape and size, adornments
5. artifacts: when a team prominently displays a piece of vintage memorabilia from a
historic event or season.
6.environmental factors: Physical settings can shape interpersonal interactions either by
enhancing them or by impeding them
7.vocalics: use various inflections in your vocal delivery to influence
8. silence: used to "communicate different meanings" (e.g., intimacy, awkwardness,
respect,
5 career segments in sport comm - ANSWER-1. management (VP comm for a team)
2. media (broadcaster, writer, social media)
3. support services (relations coordinator, public and community relations)
4. entertainment (video game designer, film maker)
5. misc (media researcher, media buyer)\
career opportunities in sport communication have been greatly influenced by the
convergence of the mass media—that is, the increasingly overlapping relationships
between media entities
5 reasons people communicate interpersonally in sport - ANSWER-1. to relate (feel
need to establish and maintain relationships)
2. to learn (learn about others, the world, yourself)
3. to play (social media interactions, stories, jokes)
4. to help others (social media used to console or guide others)
5. to influence (to persuade others in terms of attitudes, perceptions, etc. ex: someone
might go to a particular sports store bc their friend said to)
communication in a sport context - ANSWER-IN SPORT: coach diagramming a play for
his team
THROUGH SPORT: sports figure tweeting about a non sport product that they're paid to
endorse
IN A SPORT SETTING: team president talking with other executives about trade
possibilities
crisis communication - ANSWER-range from an inappropriate tweet sent out by a sport
organization stakeholder to announcements regarding a natural disaster affecting a
sporting event or facility.
directions of messages - ANSWER--A message in interpersonal communication is an
expression of thoughts or feelings by the communicator.
-Interpersonal messages can be verbal, nonverbal, or a combination of the two.
1. upward (sent from sports writer to sports editor)
2. downward (sent from athletic director to ticket sales)
3. lateral (sent by account representative to colleague in same position)
4. grapevine (sent within the organization to a colleague regarding rumors about a front-
office shake-up)
dyadic - ANSWER-happen face to face between two people
early coverage of leisure activities - ANSWER--typically addressed horse racing,
boxing, and wrestling, (1839) and was covering such sports as cricket, baseball, rowing,
and yachting, electric telegraph in 1844, sport news featured instantaneous reports of
games, horse races, boxing bouts, and other events
, -Sport's popularity developed further after the Civil War, propelled especially by the
popularity of baseball
-WW1, golden age, network tv,NFL and super bowl, ESPN 24 hrs, social media, fox
sports 1)
editor - ANSWER-you are the gatekeeper typically, editor in chief, editorial director,
executive editor, managing editor, senior editor
espn creation date - ANSWER-september 7, 1979
Felton quote - ANSWER-"The advances in technology over a relatively short period of
time represent the most significant change and impact in our communications mission,"
Felton said. "The speed and efficiency of communications tools are overwhelming along
with continuing technology advancement. At the same time, I'm still convinced the
development and maintenance of interpersonal communications is still the formula for
getting important things done" (personal communication).
formal structure in sport orgs - ANSWER--refers to the design or arrangement of its
divisions, departments, and units; in applying the work of Bovee and Thill (2018) to the
sport industry, a formal communication network within the sport entity reflects this
formal organizational structure.
-division of labor and departmentalization (how the tasks are divided)
-chain of command (organizational chart illustrates an organization's formal structure
and line of authority from top to bottom)
-span of control/management: (number of individuals and departments that report to
each manager within the sport org)
-authority
-coordination (getting employees and departments to work together.)
forms of non verbal communication in sport - ANSWER-1. haptics: involves physical
touching, or the sense of touch, which can be used to comfort, calm, offer support, or
nurture.
2. kinesics: includes hand and arm gestures, head movements, facial expressions, and
gaze. It also includes posture—for example, standing, sitting, relaxing, leaning forward,
which an be used to reveal status, emotions, and interpersonal attitudes.
3. proxemics: constituted by our perceptions and the ways in which we use space in
personal and social setting
4. physical characteristics: Used by communicators to make judgments, they include
height, dress, body shape and size, adornments
5. artifacts: when a team prominently displays a piece of vintage memorabilia from a
historic event or season.
6.environmental factors: Physical settings can shape interpersonal interactions either by
enhancing them or by impeding them
7.vocalics: use various inflections in your vocal delivery to influence
8. silence: used to "communicate different meanings" (e.g., intimacy, awkwardness,
respect,
