,1
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or
distribution without the prior
written consent of McGraw-Hill Education.
Marketing, 14e (Kerin)
Chapter 2: Developing Successful Organizational and Marketing Strategies
1) Ben & Jerry's mission to make the world a better place is linked to various organizational
and
marketing strategies, one of which is
A) supporting farmers who agree to use sustainable farming practices, implementing fair
working standards, and investing in local communities.
B) the intent of making modest profits without sacrificing high product quality standards.
C) ingredients that are all completely organic and are available only in Vermont to ensure
freshness and contribute to the local economy.
D) a commitment to donating a percentage of profits to Teach for America.
E) ingredients that come exclusively from developed countries promoting Fair Trade
practices.
2) Ben & Jerry's mission-driven approach led the company to successfully implement many
highly creative organizational and marketing strategies. One example includes
A) ISO 9000, promoting the quality concept through its commitment to making the finest ice
cream from the best ingredients.
B) "linked prosperity," which encouraged the success of all constituents including
employees.
C) Regeneration Nation, generating enough revenue for the firm to be a completely
nonprofit
organization.
D) Give and Go, donating 10 percent of its net profits to local charitable causes and an
additional
5 percent to support producers that practice sustainable farming.
E) PartnerShops, Ben & Jerry scoop shops that are independently owned and operated by
community-based nonprofit organizations.
3) Ben & Jerry's has earned B-Corp certification, which means it has
A) reached the goal of generating enough revenue to be a completely nonprofit
organization.
B) a sustainable financial basis of profitable growth, increasing value for stakeholders and
expanding opportunities for development and career growth for employees.
C) the goal of making profits for selected charitable organizations such as Fair Trade.
D) been recognized for its efforts to solve social and environmental problems.
E) been instrumental in expanding into international markets by creating dairies for
developing
nations.
4) Which of the following statements regarding Ben & Jerry's is most accurate?
A) Ben & Jerry's is owned by Unilever, the market leader in the global ice cream industry.
dr.j
,B) Ben & Jerry's is a privately owned ice cream producer.
C) Ben & Jerry's prides itself on offering more ice cream flavors than its competitors.
D) Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry
cartoon
characters in order to capitalize on childhood nostalgia.
E) Ben & Jerry's has only been in business for 20 years and is already the industry leader in
premium ice cream.
DOWNLOAD THE Test Bank for Marketing 14th Edition Kerin
nursytestbank.store
2
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or
distribution without the prior
written consent of McGraw-Hill Education.
5) A(n) ________ is a legal entity that consists of people who share a common mission.
A) department
B) organization
C) SBU
D) industry
E) market
6) In marketing, an organization refers to
A) a legal entity that consists of people who share a common mission.
B) a group of people united through contractual or corporate ownership.
C) a legal entity engaged in business activities solely with the intent of making a profit.
D) a legal entity engaged in business activities solely with the intent of serving its
employees
without the intent of making a profit.
E) a privately owned entity that serves its customers to earn a profit so that it can survive.
7) A(n) ________ is a good, service, or idea that creates value for both the organization and its
customers by satisfying their needs and wants.
A) organization
B) business firm
C) nonprofit
D) offering
E) industry
8) In marketing, an offering refers to
A) the formal designation of a publicly traded stock for a specific product, service, or idea.
B) a form of currency used by buyer and seller to minimize the tax burden for both parties.
C) a good, service, or idea that creates value for both the organization and its customers by
satisfying their needs and wants.
D) the manufacturer's suggested retail price of a product or service to the general public or
the
wholesale price to distributors and retailers.
E) the service suppliers and distributors provide to help manufacturers bring a product to
dr.j
, market.
9) Today's organizations can be divided into three groups, which are ________ organizations.
A) company, nonprofit, and cooperative
B) corporation, employee-owned, and interest
C) for-profit, nonprofit, and governmental
D) employee, distributor, and customer
E) public, private, and international
10) A(n) ________ is a privately owned organization that serves its customers to earn a profit
so
that it can survive.
A) agency
B) for-profit organization
C) institution
D) nonprofit organization
E) cooperative
DOWNLOAD THE Test Bank for Marketing 14th Edition Kerin
nursytestbank.store
3
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or
distribution without the prior
written consent of McGraw-Hill Education.
11) A for-profit organization refers to
A) a subsidiary, division, or unit of an organization that markets a set of related offerings to
a
clearly defined group of customers.
B) a legal entity engaged in business activities solely with the intent of serving its
employees
without the intent of making a profit.
C) a privately owned organization that serves its customers to earn a profit so that it can
survive.
D) a group of people united through contractual or corporate ownership.
E) a publicly owned organization that serves the general population.
12) ________ the reward to a business firm for the risk it undertakes in marketing its
offerings.
A) Shareholders' equity is
B) Profit is
C) Assets are
D) Contribution margin is
E) Goodwill is
13) Profit refers to
A) the point at which a company's assets equal its liabilities plus shareholder equity.
B) the difference between the list and final price of a product or service.
C) the money earned when the economic order quantity is minimized.
dr.j
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or
distribution without the prior
written consent of McGraw-Hill Education.
Marketing, 14e (Kerin)
Chapter 2: Developing Successful Organizational and Marketing Strategies
1) Ben & Jerry's mission to make the world a better place is linked to various organizational
and
marketing strategies, one of which is
A) supporting farmers who agree to use sustainable farming practices, implementing fair
working standards, and investing in local communities.
B) the intent of making modest profits without sacrificing high product quality standards.
C) ingredients that are all completely organic and are available only in Vermont to ensure
freshness and contribute to the local economy.
D) a commitment to donating a percentage of profits to Teach for America.
E) ingredients that come exclusively from developed countries promoting Fair Trade
practices.
2) Ben & Jerry's mission-driven approach led the company to successfully implement many
highly creative organizational and marketing strategies. One example includes
A) ISO 9000, promoting the quality concept through its commitment to making the finest ice
cream from the best ingredients.
B) "linked prosperity," which encouraged the success of all constituents including
employees.
C) Regeneration Nation, generating enough revenue for the firm to be a completely
nonprofit
organization.
D) Give and Go, donating 10 percent of its net profits to local charitable causes and an
additional
5 percent to support producers that practice sustainable farming.
E) PartnerShops, Ben & Jerry scoop shops that are independently owned and operated by
community-based nonprofit organizations.
3) Ben & Jerry's has earned B-Corp certification, which means it has
A) reached the goal of generating enough revenue to be a completely nonprofit
organization.
B) a sustainable financial basis of profitable growth, increasing value for stakeholders and
expanding opportunities for development and career growth for employees.
C) the goal of making profits for selected charitable organizations such as Fair Trade.
D) been recognized for its efforts to solve social and environmental problems.
E) been instrumental in expanding into international markets by creating dairies for
developing
nations.
4) Which of the following statements regarding Ben & Jerry's is most accurate?
A) Ben & Jerry's is owned by Unilever, the market leader in the global ice cream industry.
dr.j
,B) Ben & Jerry's is a privately owned ice cream producer.
C) Ben & Jerry's prides itself on offering more ice cream flavors than its competitors.
D) Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry
cartoon
characters in order to capitalize on childhood nostalgia.
E) Ben & Jerry's has only been in business for 20 years and is already the industry leader in
premium ice cream.
DOWNLOAD THE Test Bank for Marketing 14th Edition Kerin
nursytestbank.store
2
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or
distribution without the prior
written consent of McGraw-Hill Education.
5) A(n) ________ is a legal entity that consists of people who share a common mission.
A) department
B) organization
C) SBU
D) industry
E) market
6) In marketing, an organization refers to
A) a legal entity that consists of people who share a common mission.
B) a group of people united through contractual or corporate ownership.
C) a legal entity engaged in business activities solely with the intent of making a profit.
D) a legal entity engaged in business activities solely with the intent of serving its
employees
without the intent of making a profit.
E) a privately owned entity that serves its customers to earn a profit so that it can survive.
7) A(n) ________ is a good, service, or idea that creates value for both the organization and its
customers by satisfying their needs and wants.
A) organization
B) business firm
C) nonprofit
D) offering
E) industry
8) In marketing, an offering refers to
A) the formal designation of a publicly traded stock for a specific product, service, or idea.
B) a form of currency used by buyer and seller to minimize the tax burden for both parties.
C) a good, service, or idea that creates value for both the organization and its customers by
satisfying their needs and wants.
D) the manufacturer's suggested retail price of a product or service to the general public or
the
wholesale price to distributors and retailers.
E) the service suppliers and distributors provide to help manufacturers bring a product to
dr.j
, market.
9) Today's organizations can be divided into three groups, which are ________ organizations.
A) company, nonprofit, and cooperative
B) corporation, employee-owned, and interest
C) for-profit, nonprofit, and governmental
D) employee, distributor, and customer
E) public, private, and international
10) A(n) ________ is a privately owned organization that serves its customers to earn a profit
so
that it can survive.
A) agency
B) for-profit organization
C) institution
D) nonprofit organization
E) cooperative
DOWNLOAD THE Test Bank for Marketing 14th Edition Kerin
nursytestbank.store
3
Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or
distribution without the prior
written consent of McGraw-Hill Education.
11) A for-profit organization refers to
A) a subsidiary, division, or unit of an organization that markets a set of related offerings to
a
clearly defined group of customers.
B) a legal entity engaged in business activities solely with the intent of serving its
employees
without the intent of making a profit.
C) a privately owned organization that serves its customers to earn a profit so that it can
survive.
D) a group of people united through contractual or corporate ownership.
E) a publicly owned organization that serves the general population.
12) ________ the reward to a business firm for the risk it undertakes in marketing its
offerings.
A) Shareholders' equity is
B) Profit is
C) Assets are
D) Contribution margin is
E) Goodwill is
13) Profit refers to
A) the point at which a company's assets equal its liabilities plus shareholder equity.
B) the difference between the list and final price of a product or service.
C) the money earned when the economic order quantity is minimized.
dr.j
