ADOBE ANALYTICS CERTIFICATION EXAM QUESTIONS WITH COMPLETE ANSWERS

ADOBE ANALYTICS CERTIFICATION
EXAM QUESTIONS WITH COMPLETE
ANSWERS
Who creates the Report suite s.account value? - Answer-Adobe creates it

How is the s.account value used? - Answer-When data is sent, it is used to
determine where the data should go

When would you employ Global Report Suites? - Answer-When you want data from
Suite A and Suite B in one report

What 2 things can you use to combine data for Global Report Suites - Answer--
Multi-Site Tagging
- Rollup Report Suites

What is Multi-Site Tagging and how is it implemented? - Answer-Multiple report suite
IDs in the s.account, example:

s.account="storeUS,Global"
s.account="storeUK,Global"

each one is a site in a different country

What is a Rollup Report Suite? - Answer-It is a summation of all the values on the
report suites from different countries

How is a Rollup Report Suite implemented in page code? - Answer-There is nothing
to add to the page code to implement Rollup Report Suites

Where do you go to create a Rollup Report Suite? - Answer-The Rollup Report Suite
is created in the Admin Tools

What are the characteristics of Multi-Suite Tagging? - Answer-- Pathing across sites
- Deduplication of unique visitors and visits
- Live date (information is live)
- 50% more CPM (cost?)

What are the characteristics or Rollup Report Suite? - Answer-- No pathing
- No deduplication
- It is nightly
- Cheap or free

What is Dynamic Account Selection? - Answer-Setting the Report Suite ID based on
the URL of the page

, How do you turn on Dynamic Account Selection? - Answer-
s.dynamicAccountSelection=true

What part of the URL makes the decision on Dynamic Account Selection? - Answer-
A match on the domain, path, query string or combination

What variables do you turn on to implement Dynamic Account Selection? - Answer-
s.dynamicAccountSelection=true

s.dynamicAccountMatch=window.location.host (domain by default)

s.dynamicAccountList="mysuite1=www2.company.com;mysuite2=mycompany.com"

What do Character Sets determine? - Answer-How the data is displayed

What are the 2 possible values for Character Sets? - Answer-UTF-8
ISO-8859-1

In which cases would you use Character Sets in UTF-8? - Answer-Languages that
are not derived from latin (like Japanese).
Languages that use Multi-Byte characters

What is the Business Requirements Document? - Answer-Information from the
business owners in your company that outlines their need

What is the Solution Design Reference Document? - Answer-Excel sheet used to
map out each variable and function

What is the Reports & Analytics Data Collection Code? - Answer-Actual JavaScript
code that is placed on the website

What is the s.account variable? - Answer-Report suite where data will be stored

What is the s.currencyCode? - Answer-Identify the currency you are passing from
the page

What is the s.charSet? - Answer-Used to translate the character set of the webpage
into UTF-8

What is s.trackDownloadLinks? - Answer-If it's set to TRUE, will track links to
downloadable files on the site. Used to determine which links are downloadable files

What is s.trackExternalLinks? - Answer-if TRUE, will determine if any link clicked is
an exit link

What is s.trackInlineStats? - Answer-determines whether or not visitor click map data
is gathered?

What is the visitor click map? - Answer-it is a "heat map" of the pages on the site,
showing where visitors click the most