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1. A claim that is so poorly defined or broad that its D. Vagueness.
real meaning is likely to be misunderstood by the
consumer is referring to what type of greenwash-
ing?
A. Fibbing.
B. Irrelevance.
C. Hidden Tade-Off.
D. Vagueness.
2. 7 Types of Greenwashing 1. Hidden Trade-Ott
2. No Proof
3. Vagueness
4. Worshiping False labels
5. Irrelevance
6. Lesser of Two evils
7. Fibbing
3. What is Hidden Trade Off Claiming to be green based on a
narrow set of attributes without
attention to larger, more impor-
tant environmental issues
ex. Greenpeace calling out Star-
bucks for banning plasticstraws
without addressing the larger is-
sue of disposable cup and lid
waste
4. What is no proof An environmental claim not sub-
stantiated by easily accessible
supporting information
ex. PETA boycotting Canada
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Goose over its claim to use
only"reclaimed fur" as the com-
pany could not prove that they
could acquire enough recycled
fur to stop buying new coyote fur
5. what is vagueness A claim that is so poorly defined
or broad that its realmeaning is
likely to be misunderstood by
consumers.•
Example: Extinction Rebellion
protesting against H&M for
promoting an "Environmental-
ly-conscious" clothing line with-
out any clear explanation of how
the conscious clothes are more
"sustainable"
6. what is Worshiping False labels A product that gives the impres-
sion of third-party endorsement
where no such endorsement ex-
ists.
Example: The Organic Con-
sumers Association submitting
acomplaint against Tyson for
misleading claims in its "all nat-
ural"labels that are not third-par-
ty verified
7. what is irrelevance An environmental claim that may
be true but is unimportant for
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consumers seeking environmen-
tally preferable products.
Example: Rainforest Action Net-
work criticizing Bank of America
for gaining social reputation with
its certified green oflce build-
ings while also ranking as a top
financier of fossil fuel energy
projects
8. what is Lesser of Two evils A claim that may be true with-
in the product category but that
distracts from greater environ-
mental impacts.
Example: The Center for Public
Integrity exposing the American-
Coalition for Clean Coal Electrici-
ty (ACCCE) for promoting "clean
coal" as a lower carbon alter-
native, regardless of its signifi-
cant emission disadvantage to
renewable fuel sources.
9. what is fibbing Environmental claims that are
simply false.
Example: The Environmen-
tal Protection Agency penaliz-
ingVolkswagen for using hid-
den software to improve its vehi-
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cleemission performance during
emission testing.
10. BP guaranteed an increase in demand for its re- A. successfully lobbying for Re-
newable (solar) energy by newable Portfolio Standards in
the United States.
A. successfully lobbying for Renewable Portfolio
Standards in the United States.
B. being listed on the Dow Jones Sustainability
Index.
C. being listed as Fortune's 100 Best Companies
to Work for.
D. re-branding under the Helios (Sun God) logo.
11. BP spending $45 million on the Solarex acquisi- B. greenwashed gap between
tion, while spending $26.5 billion on the ARCO BP's Beyond Petroleum claims
acquisition, captures the and BP's actual investment strat-
A. shared value that BP created with customers egy.
that want cheap renewable energy.
B. greenwashed gap between BP's Beyond Petro-
leum claims and BP's actual investment strategy.
C. fact that BP lied about having a number one
position in solar production.
D. justification for spending $207 million on the
Helios-logo re-branding, as BP was investing
more in renewable energy than in fossil fuels
12. Given behavior within the oil and gas industry, A. Customers
which of the following stakeholders was likely to
produce the least profit returns from BP re-brand-
ing to be Beyond Petroleum? Reband around So-
larex
A. Customers.