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1. Do customers care about the brand of oil and gas? No, gas is a commodi-
ty, meaning that price and
convienence attect the cus-
tomer, not brand reputation
2. Who cares about reputation of a commodity? Employees, Investors, and
Policy Makers
3. What campaign did BP launch to be more green? Beyond Patroleum
4. What did Greenpeace accuse BP of doing with their Greenwashing, they hardly
Beyond Patroleum Campaign? put any ettort into their cam-
paign
5. A claim that is so poorly defined or broad that its Vagueness
real meaning is likely to be misunderstoodby the
consumer is referring to what type of greenwashing?
6. BP guaranteed an increase in demand for its renew- successfully lobbying for Re-
able (solar) energy by newable Portfolio Standards
in the United States
7. BP spending $45 million on the Solarex acquisition, reenwashed gap between
while spending $26.5 billion on theARCO acquisition, BP's Beyond Petroleum
captures the claims and BP's actual in-
vestmentstrategy.
8. Given behavior within the oil and gas industry, which Customers
of the following stakeholders waslikely to produce
the least profit returns from BP re-branding to be
Beyond Petroleum?
9. Worshiping False Labels.
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The Organic Consumers Association submitting a
complaint against Tyson for misleadingclaims in its
"all natural" labels that are not third-party verified is
an example of what type ofgreenwashing?
10. Larry FInk Chairman and CEO of Black-
Rock
11. What did Fink believe about long-term ESG issues? He believed that ESG issues
woulf. have financial impacts
12. What is BlackRock? One of the world's largest
asset management compa-
ny. At time of case, they
were managing over $6 tril-
lion dollars.
13. What did Fink believe was key to unlocking a compa- Purpose
ny's full potential?
14. Fink's 2018 Letter - encouraged CEO's to make
a positive contribution to so-
ciety
- without a purpose, no
company will fufill its full po-
tential. he linked purpose
with profits
- social implications of busi-
ness decisions
15. ESG Associated Risks - Social Risk
- Political Risk
- Competitive Risk
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16. Social Risk From NGO activists
17. Political Risk Increased Regulations
18. Competitive Risk customers, investors, and
employees have more so-
cial respoonsibility / expec-
tations for the companies
they buy from, invest in, and
work for
19. Did Fink think there was anything political to his ESG No. Fink believed it was in
statements? their best interest. He stat-
ed that they should do it be-
cause they are capitalists.
20. Did Fink want stakeholder or shareholder capital- Stakeholder
ism?
21. What is the difference between stakeholder and Stakeholder includes much
shareholder capitalism? more.
22. Is ESG about long term or short term profit? Long term
23. Is Black Rock an active or passive investor? Passive
24. Characteristics of Passive Investors - Long term returns
- Try to mimic the market
25. Characteristics of active investors - short term returns
- take big stake in firm
- want to be on board of
company
- buy when undervalued, sell