HSC 300 || WITH 100% ERROR-FREE ANSWERS.
Environmental Factors correct answers ecological model. shaped by fed and state laws and
organizational policies, includes how health related resources are allocated, managed and
protected.
advocacy correct answers attempt to influence public opinion that directly affect ppl's lives.
individuals can act on their own or be apart of a network. brings an issue up to decision making
level
media advocacy correct answers amplifies an issue so it is heard.
earned media correct answers mass media coverage from a story that is earned through public
service methods. no money changes hands but usually an agency develops and places the story
for a fee
Electronic communication correct answers communicate instantly with ppl. usually through
email more likely to be effective at national level than state more likely to be used by staff than
officials and used by younger than the older
Framing correct answers words used to put a message in a desired context. different frames cause
ppl to draw different conclusions
gained framed correct answers advantages of taking action
loss framed correct answers state the disadvantages of not taking an action
Framing bias correct answers things framed in a way that are technically accurate but can
mislead people to interpret info wrong
Informational interview correct answers finding out more about the career, industry, product etc
Media scanning correct answers good ol days done by newspaper clippings
Meta-message correct answers large context shaping entire message. often what is not said but
what you are trying to say.
Policymaker correct answers anyone who makes a decision that affects others.
Polling survey correct answers weekly polling on critical issues
Qualitative literacy correct answers subset of numeracy that is knowledge and skills required for
managing the mathematical demands of diverse situations
Numeracy correct answers ability to think and express quantitatvley. encompassmes knowledge
and skills required to estimate quantites from food labels etc
, Health literacy correct answers Starts with our knowledge base and the ability to understand and
add information to it to make health-related decisions includes numeracy
Literacy correct answers An individual's ability to make sense of information in any form in
which it is presented
Self efficacy correct answers individual's belief that he/she can adopt a new behavior, such as
quitting smoking. made from knowledge and skills on what the outcome will be and value and
reinforcement
Peripheral cues correct answers cultural references
Social marketing correct answers not a theory, but a systematic approach to developing health
interventions. consumer centered and stress the important of the four P's
Product- the behavior, service, product, or policy
Price- price of the product (i.e. time, money, emotional, physical)
Place- the distribution channels, or place most appropriate to expose target audience to message
or product
Promotion- how the message is conveyed
Targeting correct answers focusing on one small group of ppl within a larger population that has
critical features in common
Tailoring correct answers Focusing on one small group within a larger population that has
critical features in common
Audience segmentation correct answers division of large group of ppl into smaller homogenous
groupings based on shared characteristics. for communication
Partner-based segmentation correct answers working through intermediate groups who have the
desired target audience in their mind. commonly used to ksimply logistics and reduce cost
channel segmentation correct answers based on personal media preferences and extremly popular
Traditional Media correct answers all communication medium used before the invention of
internet to coommunicate auxh aas televison radio, billboards etc
Entertainment education correct answers purposely designing nad implementing a media
message to both entertain and educate. strategy to bring out behavoral and social change
Consumer generated media correct answers websites created using web 2.0 technologies such as
blogs wikis, social networking wtc. aka ugc and ucc
Viral marketing correct answers strategy that facillitates and encourages people to pass along a
message through social networks.
Environmental Factors correct answers ecological model. shaped by fed and state laws and
organizational policies, includes how health related resources are allocated, managed and
protected.
advocacy correct answers attempt to influence public opinion that directly affect ppl's lives.
individuals can act on their own or be apart of a network. brings an issue up to decision making
level
media advocacy correct answers amplifies an issue so it is heard.
earned media correct answers mass media coverage from a story that is earned through public
service methods. no money changes hands but usually an agency develops and places the story
for a fee
Electronic communication correct answers communicate instantly with ppl. usually through
email more likely to be effective at national level than state more likely to be used by staff than
officials and used by younger than the older
Framing correct answers words used to put a message in a desired context. different frames cause
ppl to draw different conclusions
gained framed correct answers advantages of taking action
loss framed correct answers state the disadvantages of not taking an action
Framing bias correct answers things framed in a way that are technically accurate but can
mislead people to interpret info wrong
Informational interview correct answers finding out more about the career, industry, product etc
Media scanning correct answers good ol days done by newspaper clippings
Meta-message correct answers large context shaping entire message. often what is not said but
what you are trying to say.
Policymaker correct answers anyone who makes a decision that affects others.
Polling survey correct answers weekly polling on critical issues
Qualitative literacy correct answers subset of numeracy that is knowledge and skills required for
managing the mathematical demands of diverse situations
Numeracy correct answers ability to think and express quantitatvley. encompassmes knowledge
and skills required to estimate quantites from food labels etc
, Health literacy correct answers Starts with our knowledge base and the ability to understand and
add information to it to make health-related decisions includes numeracy
Literacy correct answers An individual's ability to make sense of information in any form in
which it is presented
Self efficacy correct answers individual's belief that he/she can adopt a new behavior, such as
quitting smoking. made from knowledge and skills on what the outcome will be and value and
reinforcement
Peripheral cues correct answers cultural references
Social marketing correct answers not a theory, but a systematic approach to developing health
interventions. consumer centered and stress the important of the four P's
Product- the behavior, service, product, or policy
Price- price of the product (i.e. time, money, emotional, physical)
Place- the distribution channels, or place most appropriate to expose target audience to message
or product
Promotion- how the message is conveyed
Targeting correct answers focusing on one small group of ppl within a larger population that has
critical features in common
Tailoring correct answers Focusing on one small group within a larger population that has
critical features in common
Audience segmentation correct answers division of large group of ppl into smaller homogenous
groupings based on shared characteristics. for communication
Partner-based segmentation correct answers working through intermediate groups who have the
desired target audience in their mind. commonly used to ksimply logistics and reduce cost
channel segmentation correct answers based on personal media preferences and extremly popular
Traditional Media correct answers all communication medium used before the invention of
internet to coommunicate auxh aas televison radio, billboards etc
Entertainment education correct answers purposely designing nad implementing a media
message to both entertain and educate. strategy to bring out behavoral and social change
Consumer generated media correct answers websites created using web 2.0 technologies such as
blogs wikis, social networking wtc. aka ugc and ucc
Viral marketing correct answers strategy that facillitates and encourages people to pass along a
message through social networks.
