(APM) QUESTIONS AND CORRECT
ANSWERS
____________ ____________ is an iterative solution development process that promotes a holistic
approach to delighting all stakeholders ANSW✅✅Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design thinking
ANSW✅✅viable
Driving product strategy and execution, communicating vision, managing program backlog all have
to do with what APM area? ANSW✅✅Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? ANSW✅✅Early adopters
and late adopters
What is Design Thinking's double diamond? ANSW✅✅Understand the problem, design the right
solution
What are the two steps of Understanding the Problem in Design Thinking? ANSW✅✅Discover
(diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? ANSW✅✅Develop
(diverge), Deliver (Converge)
The PM may fulfill the role of the _____? ANSW✅✅Product owner: defining stories, prioritizing
team backlogs, accepting stories, etc.
T or F? PM supports all product aspects ANSW✅✅True - Acts as marketing, contact for ales,
reviews legal agreements, responses to service requests, manages valuesteam economics
PMs rely on ___ for development facing concerns ANSW✅✅Product Owners
, Four dimensions of product management stakeholders ANSW✅✅Business goals, getting it off the
shelf (shipped), getting it built and leveraging support
Focuses on the who, what and why, Determines concepts, opinions and values, assesses value
provided and what internal/external customers will pay, influences marketing and sales is what
research area? ANSW✅✅Market Research
Fuses on the how, observes and evaluates what customers and users do, determines how customers
use or will use the product, influences capabilities and features is what research area?
ANSW✅✅User research
What research area generally aligns to long-term product development planning horizions?
ANSW✅✅Market research
T or F. Continuous exploration is market research ANSW✅✅True
What are the 5 populations of diffusion of innovation? ANSW✅✅Innovators, early adopters, early
majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not address specific
questions ANSW✅✅Secondary data
What kind of data is: custom designed and implemented to answer specific questions as best as
possible? ANSW✅✅Primary data
Usage analytics/product telemetry, government data and libraries are all examples of what kind of
data? ANSW✅✅Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary data?
ANSW✅✅Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples of what kind of Primary
Data? ANSW✅✅Qualitative