BA 370: Chapter 4 Quiz
1. True or False: A great product comes from having good differentiation
a. True
2. Which one of these is NOT an example of a common positioning error?
a. Mixed positioning
3. What is a positioning statement?
a. A succinct expression of a product’s market position
4. True or False: One of the biggest mistakes a brand can make is having a product
positioning that is inconsistent with the brand’s positioning
a. True
5. One of the mistakes marketers can make is positioning product around features or
technical aspects of products, rather than positioning around the __ products create
a. Value
6. What do brands gain when they position their products well?
a. Both sustainable advantage and competitive advantage
7. Positioning is ___.
a. A strategy for defining and portraying brands/products in ways that cause ideal
customers to perceive them as the best solutions for their needs
8. Which tool is useful when trying to visualize how the product is positioned compared to
competitors?
a. Matrix
9. What is the most important thing a marketer can do to ensure success of product?
a. Position it well
10. ___ positioning occurs when the way a product is positioned touts benefits that are
simply not believable or too good to be true.
a. Doubtful
1. True or False: A great product comes from having good differentiation
a. True
2. Which one of these is NOT an example of a common positioning error?
a. Mixed positioning
3. What is a positioning statement?
a. A succinct expression of a product’s market position
4. True or False: One of the biggest mistakes a brand can make is having a product
positioning that is inconsistent with the brand’s positioning
a. True
5. One of the mistakes marketers can make is positioning product around features or
technical aspects of products, rather than positioning around the __ products create
a. Value
6. What do brands gain when they position their products well?
a. Both sustainable advantage and competitive advantage
7. Positioning is ___.
a. A strategy for defining and portraying brands/products in ways that cause ideal
customers to perceive them as the best solutions for their needs
8. Which tool is useful when trying to visualize how the product is positioned compared to
competitors?
a. Matrix
9. What is the most important thing a marketer can do to ensure success of product?
a. Position it well
10. ___ positioning occurs when the way a product is positioned touts benefits that are
simply not believable or too good to be true.
a. Doubtful
