THE TRADE DESK EDGE :MARKETING
EXAM LATEST 2025 UPDATED
True - CORRECT ANSWER-A campaign's strategy depends on the sales cycle of the
product being advertised.
True - CORRECT ANSWER-Recency plays a more important role in retargeting strategies
than with other campaign strategies.
As soon as there is enough data to inform decisions - CORRECT ANSWER-When should
you start optimizing?
True - CORRECT ANSWER-Comscore and Rentrak is a competitive measurement tool to
Nielsen.
False - CORRECT ANSWER-The broader your demographic targeting, the lower your OTP
goal should be.
True - CORRECT ANSWER-Cost per point = total cost / total gross rating points (GRPs).
80 - CORRECT ANSWER-If a CPG advertiser is trying to reach 8% of women aged 25-54
and plans to show them 10 ads, then what is the expected GRP?
, True - CORRECT ANSWER-The digital media industry needs to develop a new gold
standard because it needs to do a better job of building trust.
True - CORRECT ANSWER-The measurement of an ad's effectiveness has never been
better, which allows for more effective decision making regarding how media dollars are spent.
True - CORRECT ANSWER-Every creative format has a massively different goal
False - CORRECT ANSWER-When budgets are large, you should focus on more granular
targeting with your campaign.
False - CORRECT ANSWER-Add data is created equal
True - CORRECT ANSWER-"Data exhaust" refers to data generated as trails or
information byproducts that are created by all digital activities.
True - CORRECT ANSWER-You must keep testing and optimizing your data throughout a
campaign to see the greatest results.
How was the data collected?
What action was taken to qualify?
How often is the data refreshed?
Who supplied the data? - CORRECT ANSWER-Which of the following questions should
you ask when leveraging data
3x - CORRECT ANSWER-Which of the following metrics is most important when it comes
to quality versus scale in data?
EXAM LATEST 2025 UPDATED
True - CORRECT ANSWER-A campaign's strategy depends on the sales cycle of the
product being advertised.
True - CORRECT ANSWER-Recency plays a more important role in retargeting strategies
than with other campaign strategies.
As soon as there is enough data to inform decisions - CORRECT ANSWER-When should
you start optimizing?
True - CORRECT ANSWER-Comscore and Rentrak is a competitive measurement tool to
Nielsen.
False - CORRECT ANSWER-The broader your demographic targeting, the lower your OTP
goal should be.
True - CORRECT ANSWER-Cost per point = total cost / total gross rating points (GRPs).
80 - CORRECT ANSWER-If a CPG advertiser is trying to reach 8% of women aged 25-54
and plans to show them 10 ads, then what is the expected GRP?
, True - CORRECT ANSWER-The digital media industry needs to develop a new gold
standard because it needs to do a better job of building trust.
True - CORRECT ANSWER-The measurement of an ad's effectiveness has never been
better, which allows for more effective decision making regarding how media dollars are spent.
True - CORRECT ANSWER-Every creative format has a massively different goal
False - CORRECT ANSWER-When budgets are large, you should focus on more granular
targeting with your campaign.
False - CORRECT ANSWER-Add data is created equal
True - CORRECT ANSWER-"Data exhaust" refers to data generated as trails or
information byproducts that are created by all digital activities.
True - CORRECT ANSWER-You must keep testing and optimizing your data throughout a
campaign to see the greatest results.
How was the data collected?
What action was taken to qualify?
How often is the data refreshed?
Who supplied the data? - CORRECT ANSWER-Which of the following questions should
you ask when leveraging data
3x - CORRECT ANSWER-Which of the following metrics is most important when it comes
to quality versus scale in data?
