AQA_2024: A-level Media Studies - Paper 1
Media One.
(Merged Question Paper and Marking Scheme)
Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signat ure
I declare this is my own work.
A-level
MEDIA STUDIES
Paper 1 Media One
Monday 20 May 2024 Afternoon Time allowed: 2 hours
Materials
There are no other materials for this paper. For Examiner’s Use
Question Mark
Instructions
1
Use black ink or black ball-point pen.
Fill in the boxes at the top of this page. 2
Answer all questions. 3
You must answer the questions in the spaces provided. Do not write outside
4
the box around each page or on blank pages.
If you need extra space for your answer(s), use the lined pages at the end of 5
this book. Write the question number against your answer(s). 6
Do all rough work in this book. Cross through any work you do not want 7
to be marked.
TOTAL
Information
The marks for each question are shown in brackets.
The maximum mark for this paper is 84.
You are reminded of the need for good English and clear presentation in
your answers.
This paper is divided into two sections.
Question 04 is an extended response question in which you will be rewarded
for your ability to construct and develop a sustained line of reasoning which is
coherent, relevant, substantiated and logically structured.
,For A-Level Media Studies - Paper 1 (Media One), focus on the following key areas:
1. Media Language:
Key Concepts: Understand how media texts use language (visual, verbal, aural) to create meaning.
Recognize the role of signifiers, signified, and semiotics.
Representation: Analyze how different social groups (gender, ethnicity, class, age, etc.) are
represented in media texts. Understand the ways stereotypes are constructed and challenged.
Narrative: Examine how narratives are structured in different media forms (linear, non-linear, episodic).
Apply theories such as Barthes’ codes and Propp’s character functions to identify narrative devices.
2. Media Forms and Platforms:
Print Media: Understand the conventions of newspapers, magazines, and advertisements. Explore
layout, typography, and image-text relationships.
Broadcast Media: Study the characteristics of TV, radio, and online broadcasting, considering elements
like scheduling, target audience, and programming strategies.
Digital and Online Media: Analyze how the digital landscape (social media, websites, blogs) has
changed the way media is produced, distributed, and consumed. Investigate issues around digital
convergence and interactivity.
Film and Video: Examine cinematic techniques (editing, cinematography, sound, mise-en-scène) and
how they contribute to meaning-making in film and video.
3. Audiences:
Audience Theories: Understand key theories of audience engagement, including Reception Theory,
Uses and Gratifications, and Encoding/Decoding.
Targeting and Segmentation: Study how media producers target specific audiences based on
demographic, psychographic, and behavioral factors. Recognize the role of audience positioning in
shaping media content.
Active vs Passive Audiences: Consider how audiences interpret media messages actively (e.g.,
through fan culture) or passively (e.g., through consumption of mainstream media).
4. Industry:
Media Ownership: Analyze the role of media conglomerates and the impact of cross-media ownership
and conglomeration on media content and diversity.
5. Key Theoretical Approaches:
Postmodernism: Examine how media texts often blur boundaries between fiction and reality, pastiche,
and intertextuality.
Feminist Theory: Analyze gender representation, feminist critiques of media, and the concept of the
male gaze.
6. Case Studies:
Historical Contexts: Use case studies from various media forms (television, film, digital media, etc.) to
analyze the influence of historical, cultural, and political contexts on media production.
Comparative Analysis: Be prepared to compare media products across different forms, e.g., comparing
a print advertisement with its digital counterpart, or analyzing how a film is marketed across different
platforms.
IB/G/Jun24/G4001/E6 7572/1
, 2
Do not write
outside the
Section A box
Media Language and Media Representations
Answer all questions in the spaces provided.
0 1 Figure 1 is an advertisement for Omega watches which refers to the film Skyfall, part
of the James Bond spy thriller franchise.
Figure 1
IB/G/Jun24/7572/1
, 3
Do not write
outside the
Analyse how genre is used to advertise the product in Figure 1. box
[8 marks]
8
Turn over for the next question
Turn over ►
IB/G/Jun24/7572/1
Media One.
(Merged Question Paper and Marking Scheme)
Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signat ure
I declare this is my own work.
A-level
MEDIA STUDIES
Paper 1 Media One
Monday 20 May 2024 Afternoon Time allowed: 2 hours
Materials
There are no other materials for this paper. For Examiner’s Use
Question Mark
Instructions
1
Use black ink or black ball-point pen.
Fill in the boxes at the top of this page. 2
Answer all questions. 3
You must answer the questions in the spaces provided. Do not write outside
4
the box around each page or on blank pages.
If you need extra space for your answer(s), use the lined pages at the end of 5
this book. Write the question number against your answer(s). 6
Do all rough work in this book. Cross through any work you do not want 7
to be marked.
TOTAL
Information
The marks for each question are shown in brackets.
The maximum mark for this paper is 84.
You are reminded of the need for good English and clear presentation in
your answers.
This paper is divided into two sections.
Question 04 is an extended response question in which you will be rewarded
for your ability to construct and develop a sustained line of reasoning which is
coherent, relevant, substantiated and logically structured.
,For A-Level Media Studies - Paper 1 (Media One), focus on the following key areas:
1. Media Language:
Key Concepts: Understand how media texts use language (visual, verbal, aural) to create meaning.
Recognize the role of signifiers, signified, and semiotics.
Representation: Analyze how different social groups (gender, ethnicity, class, age, etc.) are
represented in media texts. Understand the ways stereotypes are constructed and challenged.
Narrative: Examine how narratives are structured in different media forms (linear, non-linear, episodic).
Apply theories such as Barthes’ codes and Propp’s character functions to identify narrative devices.
2. Media Forms and Platforms:
Print Media: Understand the conventions of newspapers, magazines, and advertisements. Explore
layout, typography, and image-text relationships.
Broadcast Media: Study the characteristics of TV, radio, and online broadcasting, considering elements
like scheduling, target audience, and programming strategies.
Digital and Online Media: Analyze how the digital landscape (social media, websites, blogs) has
changed the way media is produced, distributed, and consumed. Investigate issues around digital
convergence and interactivity.
Film and Video: Examine cinematic techniques (editing, cinematography, sound, mise-en-scène) and
how they contribute to meaning-making in film and video.
3. Audiences:
Audience Theories: Understand key theories of audience engagement, including Reception Theory,
Uses and Gratifications, and Encoding/Decoding.
Targeting and Segmentation: Study how media producers target specific audiences based on
demographic, psychographic, and behavioral factors. Recognize the role of audience positioning in
shaping media content.
Active vs Passive Audiences: Consider how audiences interpret media messages actively (e.g.,
through fan culture) or passively (e.g., through consumption of mainstream media).
4. Industry:
Media Ownership: Analyze the role of media conglomerates and the impact of cross-media ownership
and conglomeration on media content and diversity.
5. Key Theoretical Approaches:
Postmodernism: Examine how media texts often blur boundaries between fiction and reality, pastiche,
and intertextuality.
Feminist Theory: Analyze gender representation, feminist critiques of media, and the concept of the
male gaze.
6. Case Studies:
Historical Contexts: Use case studies from various media forms (television, film, digital media, etc.) to
analyze the influence of historical, cultural, and political contexts on media production.
Comparative Analysis: Be prepared to compare media products across different forms, e.g., comparing
a print advertisement with its digital counterpart, or analyzing how a film is marketed across different
platforms.
IB/G/Jun24/G4001/E6 7572/1
, 2
Do not write
outside the
Section A box
Media Language and Media Representations
Answer all questions in the spaces provided.
0 1 Figure 1 is an advertisement for Omega watches which refers to the film Skyfall, part
of the James Bond spy thriller franchise.
Figure 1
IB/G/Jun24/7572/1
, 3
Do not write
outside the
Analyse how genre is used to advertise the product in Figure 1. box
[8 marks]
8
Turn over for the next question
Turn over ►
IB/G/Jun24/7572/1
