Questions And Answers 2025
customer value - Answer - customer benefits-customer costs =
marketing mix - Answer - product, price, distribution, promotion
external statements - Answer - filing income taxes, reporting results to stockholders, obtaining
credit, preparing the annual report
primary market of a corporate annual - Answer - owners, potential investors
Controller or internal auditor - Answer - private accountant
managerial accounting - Answer - internal use of accounting statements by management in an
organization
Financial Accounting Standards Board - Answer - principals of financial accounting and reporting
in the private sector in the U.S.
multi-segment approach - Answer - different advertising messages for different segments. GM,
which markets many types of vehicles, differently.
grading - Answer - refers to standardizing projects and displaying and labeling them for
consumers