D616 (HLTH 3550) Consumer Behavior FA Review 2025 (Qns & Ans)

D616 HLTH 3550

Consumer Behavior

FA Review (Qns & Ans)

2025



1. Which of the following best describes the concept of
'punishment' in consumer behavior?
- A) Reinforcement for positive behavior
- B) A consequence designed to reduce a behavior
- C) A form of persuasion
- D) A motivation to repeat a purchase
Correct ANS: B
Rationale: Punishment is used to decrease the likelihood of an
undesirable behavior by presenting a negative consequence.
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,2. In the context of the Elaboration Likelihood Model (ELM),
which route involves deep cognitive processing?
- A) Central route
- B) Peripheral route
- C) Social route
- D) Emotional route
Correct ANS: A
Rationale: The central route involves a high level of elaboration
and cognitive processing of information.


3. What type of consumer behavior is primarily influenced by
social interaction and personal connections?
- A) Cognitive dissonance
- B) Reference group influence
- C) Behavioral intention
- D) Brand loyalty
Correct ANS: B
Rationale: Reference groups provide social influence and can
shape consumer preferences and behaviors.



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, 4. Which psychological principle suggests that consumers feel
more compelled to purchase items they perceive as scarce?
- A) Reciprocity
- B) Social proof
- C) Scarcity effect
- D) Anchoring
Correct ANS: C
Rationale: The scarcity principle indicates that people assign
more value to items that are limited in availability.


5. Which model explains how consumers utilize information to
make decisions by evaluating the cost-benefit ratio of a product?
- A) Theory of Planned Behavior
- B) Compensatory Model
- C) Non-compensatory Model
- D) Hierarchy of Effects
Correct ANS: B
Rationale: The compensatory model explains decision-making
where consumers trade off between different attributes of a
product.


Fill-in-the-Blank Questions
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