[TYPE THE COMPANY NAME]
MNM3701 Assignment
1 (COMPLETE
ANSWERS) Semester
1 2025 - DUE 13
March 2025
[Type the document subtitle]
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, MNM3701 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2025 - DUE 13 March
2025 Course
Marketing Planning (MNM3701)
Institution
University Of South Africa (Unisa)
Book
Introduction to Marketing
MNM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 13
March 2025; 100% TRUSTED Complete, trusted solutions and explanations
Ensure your success with us.
QUESTION It is important to have a structured marketing plan because this
will help you to identify, assess and select appropriate marketing
opportunities and strategies for the SMME provided. Assume the role of a
marketing manager of the SMME provided. Here are your tasks: 1 Step 1 –
Analyse the current situation. Examine the internal and external
environment of the SMME and prepare a SWOT analysis for the company.
Discuss these components theoretically and apply the theory to the SMME in
practical terms by considering the current situation in South Africa and
indicating how events and trends in the environment affect the SMME. Note
to students: For this section, your discussions should include brief theory and
detailed practical discussion of what the SME is current doing on the
following: • Internal environment o Mission statement o Resources (Human,
financial, information and supply) o Business offering • External environment
(at least four any applicable factors) o Technological o Competitive o
Political-legal o Economic o Socio-cultural o Ecological • SWOT analysis (in
table format) o Strengths o Weakness o Opportunities o Threats You also
need to make recommendations to the SMME provided for each section.
Downloaded by Corona Virus () lOMoARcPSD| MNM3701/102/3/2024 7 2 Step
2 – Analyse markets and customers. Discuss these concepts theoretically
and apply the theory to the SMME in practical terms by defining the market,
calculating market share and identifying the needs and behaviour of
customers. Discuss how these aspects may affect the SMME's marketing
activities. Note to students: For this section, your discussions should include
brief theory and detailed practical discussion of what the SME is current
doing on the following: • Market analysis o Type of market served (B2B, B2C
or both) o Market share o Target market • Customer analysis (any that is
applicable to the market served) o Individual factors (motivation, perception,
learning ability, attitude, personality, lifestyle) o Group factors (family,
MNM3701 Assignment
1 (COMPLETE
ANSWERS) Semester
1 2025 - DUE 13
March 2025
[Type the document subtitle]
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, MNM3701 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2025 - DUE 13 March
2025 Course
Marketing Planning (MNM3701)
Institution
University Of South Africa (Unisa)
Book
Introduction to Marketing
MNM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 13
March 2025; 100% TRUSTED Complete, trusted solutions and explanations
Ensure your success with us.
QUESTION It is important to have a structured marketing plan because this
will help you to identify, assess and select appropriate marketing
opportunities and strategies for the SMME provided. Assume the role of a
marketing manager of the SMME provided. Here are your tasks: 1 Step 1 –
Analyse the current situation. Examine the internal and external
environment of the SMME and prepare a SWOT analysis for the company.
Discuss these components theoretically and apply the theory to the SMME in
practical terms by considering the current situation in South Africa and
indicating how events and trends in the environment affect the SMME. Note
to students: For this section, your discussions should include brief theory and
detailed practical discussion of what the SME is current doing on the
following: • Internal environment o Mission statement o Resources (Human,
financial, information and supply) o Business offering • External environment
(at least four any applicable factors) o Technological o Competitive o
Political-legal o Economic o Socio-cultural o Ecological • SWOT analysis (in
table format) o Strengths o Weakness o Opportunities o Threats You also
need to make recommendations to the SMME provided for each section.
Downloaded by Corona Virus () lOMoARcPSD| MNM3701/102/3/2024 7 2 Step
2 – Analyse markets and customers. Discuss these concepts theoretically
and apply the theory to the SMME in practical terms by defining the market,
calculating market share and identifying the needs and behaviour of
customers. Discuss how these aspects may affect the SMME's marketing
activities. Note to students: For this section, your discussions should include
brief theory and detailed practical discussion of what the SME is current
doing on the following: • Market analysis o Type of market served (B2B, B2C
or both) o Market share o Target market • Customer analysis (any that is
applicable to the market served) o Individual factors (motivation, perception,
learning ability, attitude, personality, lifestyle) o Group factors (family,
