1. Which .of .the .following .statements .is .TRUE?
a.
A .research .project .is .a .failure .if .you .can't .communicate .the .results .effectively.
b.
The .written .report .has .a .huge .impact .on .whether .the .information .generated
. by .the .research .is .actually .used.
c.
Reports .are .all .that .most .executives .will .see .of .the .project.
d.
A .solid .written .report .sends .an .important .signal .about .the .likely .quality .of .the
. overall .project.
e.
All .of .these .statements .are .true.: .e.
. All .of .these .statements .are .true.
2. Which .of .the .following .statements .is .FALSE .about .research .reports?
a.
They .must .be .tailor-made .for .their .readers.
b.
They .must .pay .attention .to .the .audience's .technical .sophistication.
c.
They .must .be .written .at .an .8th .grade .reading .level .or .below.
d.
They .must .pay .attention .to .the .audience's .interest .in .the .subject.
e.
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,They .must .be .written .with .understanding .of .the .circumstances .under .which
. the .audience .will .read .and .use .the .report.: .c.
They .must .be .written .at .an .8th .grade .reading .level .or .below.
3. The .research .report .writing .standards .are
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, a.
cleverness, .accuracy, .and .competency.
b.
clarity, .awareness, .and .complexity.
c.
convincing, .accuracy, .and .candor.
d.
clarity, .accuracy, .and .completeness.
e.
capable, .adequate, .and .competent.: .d.
. clarity, .accuracy, .and .completeness.
4. Which .of .the .following .statements .is .TRUE?
a.
Because .the .research .report .is .all .that .most .executives .will .see .of .a .project, .it
. is .the .basis .for .their .evaluation .of .the .research .project.
b.
If .the .research .team .has .worked .exceptionally .hard .on .the .project .at .hand, .a
. sloppy .report .will .still .show .the .amount .of .effort .explained.
c.
Executives .are .easily.convinced .of .the .usefulness .of .the .report's .findings .with . a
.lot .of .statistics .in .the .body .of .the .report.
d.
The .research .report .does .not .need .to .describe .the .research .method .because
. it .is .over .the .heads .of .the .audience.
e.
All .of .these .statements .are .false.: .a.
Because .the .research .report .is .all .that .most .executives .will .see .of .a .project, .it .is .the
. basis .for .their .evaluation .of .the .research .project.
5. Which .of .the .following .statements .is .FALSE?
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