QUESTIONS WITH ANSWERS GRADED A+
✔✔Market to your area for a minimum of six months with at least ______ different
marketing strategies
going at the same time. - ✔✔3
✔✔A number of marketing experts recommend that a workable farm should contain
between
________________ homes. - ✔✔400 and 500
✔✔Pull a "hot sheet" from the MLS and contact at least _____ status changes a week -
✔✔25
✔✔Advertise "Just Solds" in your farm, even if ___________________________ -
✔✔you did not sell them
✔✔3 Step Process for Farming your area: - ✔✔Telephone call, mail, and personal visit
✔✔Agents may not make cold calls to numbers in the - ✔✔National Do-not-call Registry
✔✔The Federal Trade Commission (FTC) fines telemarketing companies up to
$_______________ for each call to
a member of the Do-Not-Call list. - ✔✔16,000
✔✔Tips for this generation: mailers, large print, anti-glare paper - ✔✔GI Generation
✔✔Tips for this generation: present credentials and awards, advertise benefits and not
features - ✔✔Silent Generation
✔✔Studies show that 78% of homeowners in this generation prefer one-stop shopping.
They would pay extra for
this service. Use phrases like "just go for it" or I'd do it if it were me - ✔✔Baby Boomers
✔✔Tips for this generation: use technology, negotiating may be competitive and
confrontational - ✔✔Generation X
✔✔Largest market of consumers for you to sell to - ✔✔millennials
✔✔Immigrants make up ____ of Generation X's firsttime
home buyer population - ✔✔1/3
✔✔Statistically, millennials are getting married and
, moving out of their parents' homes _______ than previous
generations. - ✔✔later
✔✔Every aspect of real estate involves some level of _____________ - from
commissions, listing agreements,
buyer's agreements, just to name a few - ✔✔negotiation
✔✔The average turnaround response for mailers is _______%. - ✔✔1
✔✔A brokerage needs to download the updated Do-Not-Call Registry at least every
____
days. - ✔✔31
✔✔The primary market of buyers today is the 25 to ___-year-old range - ✔✔79
✔✔The "Boom Echo" is comprised of ____ million potential future homebuyers. - ✔✔70
✔✔You should try to call at least ______ people per day from your sphere of influence
and
rotate alphabetically. - ✔✔5
✔✔Which of the following is not a method for selecting a farm area that is discussed in
the text?
a. Choose the most expensive homes so your commission will be bigger
b. Choose an area near your office
c. Research the average list and sales prices for an area
d. Find out where your fellow agents are farming - ✔✔a
✔✔When is the best time to make cold calls? - ✔✔In the afternoon or early evening
✔✔Which of the following activities could help agents boost their marketing platforms?
a. Posting the testimonials of satisfied clients on their websites
b. Posting a YouTube video of a listing
c. Visiting the HOAs of the neighborhoods they work in
d. All of these could help agents boost their marketing platforms - ✔✔d
✔✔An announcement of a company's long
term goals - ✔✔mission statement
✔✔When clients are contacting you and seeking
you out - ✔✔referral
✔✔The act of searching for clientele - ✔✔prospecting