CCI 150 - Exam 2
What is journalism? Is it just news? - ANS -Keeping others informed by creating non-fiction
content about any of a range of topics, including news, sports, weather, science, technology or
business, entertainment, plus special topics like gaming, celebrity, fashion, medicine, history,
music, or as a content creator within a corporation or non-profit
What sorts of jobs do our alumni have? Do we have alumni in high profile jobs or job settings? -
ANS -Vols beat reporter, sports reporter for the Philadelphia Inquirer, Digital Media specialist,
CBS Sports writer, MSU Assistant Director of Sports, MSU Director of Photography, Senior
Science Writer, Communications Manager, ABC Philadelphia News Anchor, News and Trending
editor for NBC Today, some became entrepreneurs, some studied post-graduate journalism,
If a student is interested in a journalism career, what are the two questions that person should
ask themselves? - ANS -What stories do I want to tell? What medium will I use to tell those
stories?
What journalist organizations exist for students at UT? - ANS -UTK Society of Professional
Journalists, National Association of Black Journalists UTK, National Association of Hispanic
Journalists - UTK
What are the major tenets of the SPJ Code of Ethics? - ANS -Seek truth and report it, minimize
harm, act independently, be accountable and transparent
Is it possible to specialize in topics that interest you as a journalist? - ANS -Yes
What is a beat? - ANS -Areas of specialization that journalists have such as beat sports writers
Why is this a good time to be at UT if you are interested in magazines? What publication did I
show you in class that specifically relates to this? - ANS -The Scoop magazine is an
opportunity to gain experience with magazines through a course at UTK.
Are specialized/targeted magazines more or less successful, generally speaking? Why and
what is the term for this? - ANS -They are more successful because there is a magazine for
everyone and demassification contributed to this.
How have postal regulations shaped the industry? Recognize two specific incidences of this. -
ANS -This contributed to the old, general interest of publications going away. Mailing prices
became very cheap in the 1940s but then it became more expensive due to the 2008 stock
market crash.
, What are the major categories of magazines? Know examples of each. - ANS -Consumer -
anything on a news stand
Nonconsumer - not found a news stand and 90% of all magazines
Know the four highest circulation magazines - ANS -AARP The Magazine, AARP Bulletin,
Costco Connection, Better Homes and Gardens
We looked at the top circulation magazines and at the top magazines in terms of revenue. The
lists were different. Why? - ANS -The list of revenue has a massive presence in ad revenue that
the top circulating magazines don't have. Those magazines are based mostly on subscription
revenue and are non-consumer magazines.
How has demassification affected the magazine industry? What two events prompted the
demassification trend? One was a technological innovation and the other was a government act
we discussed in class. - ANS -TV and postal regulation
The large, general-interest magazines with lots of photos were very popular for many years.
When did that change? What technology was influential in that change? Why do advertisers like
niche magazines? - ANS -Niche magazines match advertisers with a desired audience bringing
in more exposure equaling revenue. Magazines with a lot of photos changed when TV became
innovative.
What are trade and organizational magazines and are there job opportunities good there? -
ANS -they are business oriented, often niche with multiple business opportunities.
If you work in the magazine industry, what might you call a magazine? - ANS -"The Book"
What is a freelancer? - ANS -Someone who works on a contract, not a regular employee
Understand news vs opinion and recognize examples for each of the three kinds of opinion. To
whom do each of these three types belong? - ANS -Editorials
Columns
Letters to the Editor
Know and recognize the parts of a newspaper - ANS -Above the fold
Mast
The flag - 2nd part of front of a newspaper, long portion
The ear
The mast - inside
Understand the importance of ad sales and how they relate to the news hole. What is a news
hole? - ANS -space left for news once the advertising is placed
What is journalism? Is it just news? - ANS -Keeping others informed by creating non-fiction
content about any of a range of topics, including news, sports, weather, science, technology or
business, entertainment, plus special topics like gaming, celebrity, fashion, medicine, history,
music, or as a content creator within a corporation or non-profit
What sorts of jobs do our alumni have? Do we have alumni in high profile jobs or job settings? -
ANS -Vols beat reporter, sports reporter for the Philadelphia Inquirer, Digital Media specialist,
CBS Sports writer, MSU Assistant Director of Sports, MSU Director of Photography, Senior
Science Writer, Communications Manager, ABC Philadelphia News Anchor, News and Trending
editor for NBC Today, some became entrepreneurs, some studied post-graduate journalism,
If a student is interested in a journalism career, what are the two questions that person should
ask themselves? - ANS -What stories do I want to tell? What medium will I use to tell those
stories?
What journalist organizations exist for students at UT? - ANS -UTK Society of Professional
Journalists, National Association of Black Journalists UTK, National Association of Hispanic
Journalists - UTK
What are the major tenets of the SPJ Code of Ethics? - ANS -Seek truth and report it, minimize
harm, act independently, be accountable and transparent
Is it possible to specialize in topics that interest you as a journalist? - ANS -Yes
What is a beat? - ANS -Areas of specialization that journalists have such as beat sports writers
Why is this a good time to be at UT if you are interested in magazines? What publication did I
show you in class that specifically relates to this? - ANS -The Scoop magazine is an
opportunity to gain experience with magazines through a course at UTK.
Are specialized/targeted magazines more or less successful, generally speaking? Why and
what is the term for this? - ANS -They are more successful because there is a magazine for
everyone and demassification contributed to this.
How have postal regulations shaped the industry? Recognize two specific incidences of this. -
ANS -This contributed to the old, general interest of publications going away. Mailing prices
became very cheap in the 1940s but then it became more expensive due to the 2008 stock
market crash.
, What are the major categories of magazines? Know examples of each. - ANS -Consumer -
anything on a news stand
Nonconsumer - not found a news stand and 90% of all magazines
Know the four highest circulation magazines - ANS -AARP The Magazine, AARP Bulletin,
Costco Connection, Better Homes and Gardens
We looked at the top circulation magazines and at the top magazines in terms of revenue. The
lists were different. Why? - ANS -The list of revenue has a massive presence in ad revenue that
the top circulating magazines don't have. Those magazines are based mostly on subscription
revenue and are non-consumer magazines.
How has demassification affected the magazine industry? What two events prompted the
demassification trend? One was a technological innovation and the other was a government act
we discussed in class. - ANS -TV and postal regulation
The large, general-interest magazines with lots of photos were very popular for many years.
When did that change? What technology was influential in that change? Why do advertisers like
niche magazines? - ANS -Niche magazines match advertisers with a desired audience bringing
in more exposure equaling revenue. Magazines with a lot of photos changed when TV became
innovative.
What are trade and organizational magazines and are there job opportunities good there? -
ANS -they are business oriented, often niche with multiple business opportunities.
If you work in the magazine industry, what might you call a magazine? - ANS -"The Book"
What is a freelancer? - ANS -Someone who works on a contract, not a regular employee
Understand news vs opinion and recognize examples for each of the three kinds of opinion. To
whom do each of these three types belong? - ANS -Editorials
Columns
Letters to the Editor
Know and recognize the parts of a newspaper - ANS -Above the fold
Mast
The flag - 2nd part of front of a newspaper, long portion
The ear
The mast - inside
Understand the importance of ad sales and how they relate to the news hole. What is a news
hole? - ANS -space left for news once the advertising is placed
