CCI Exam 1 Questions and Answers 2025/2026( A+ GRADED 100% VERIFIED).

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CCI Exam 1 Questions and Answers 2025/2026( A+ GRADED 100% VERIFIED).

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CCI Exam 1 Questions and Answers 2025/2026( A+ GRADED 100% VERIFIED).

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CCI Exam 1
advertising, subscripting or circulation revenue, audience donations, private support - ANS
-name the four major ways media make money

print, electronic, chemical - ANS -What are the primary types of mass media?

populist - ANS -type of media that attract and audience due to popularity

elitist - ANS -type of media that is good for you or teaches you something

economic imperative - ANS -idea that media must make money to stay in business; most
businesses and corporate chains

demassification - ANS -moving away from the old mass media and moving toward fragmented
audiences; giving audience and advertisers more choices

proliferation of media - ANS -Why does demassification happen?

targeted media - ANS -type of media where there is something for everyone and matches an
advertiser with an audience

money, power, and technology - ANS -What are some of the major forces that cause media
industries to change?

public relations - ANS -involves professional planning and communicating to manage
relationships

public, private, nonprofit - ANS -Three different settings of PR

tax payers - ANS -How is PR funded in public businesses?

business - ANS -How is PR funded in private businesses?

donations or grants - ANS -How is PR funded in nonprofits?

research, action planning, communication, evaluation - ANS -What is the four step process for
conducting public relations campaigns?

Ivy Lee - ANS -Who was the first PR professional who changed the image of robber barons?

openness and transparency - ANS -What did Ivy Lee believe in that was new to PR?

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