ENG2604 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED

ENG2604 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,. Background You are the publicist for a large retail store. A customer recently purchased essential household items from one of your regional branches. Unfortunately, the customer and their family fell ill after consuming the products. Upon investigation, it was found that some items had expired or were improperly stored. The customer has written a formal complaint demanding an explanation and a resolution. Given the seriousness of the complaint, they may escalate the issue to the media or take legal action if they are not satisfied with your response. Instruction 1) Choose one of the following customer complaint scenarios and write a 400-word email response addressing the issue. • Scenario A: The food products were past their expiry date but were still sold due to an inventory management error. • Scenario B: The fresh produce (fruits/vegetables) was contaminated due to improper storage at the branch. • Scenario C: The canned goods contained foreign objects (e.g., plastic, metal pieces), leading to food poisoning concerns. 2) Your email must: • Acknowledge the complaint and show empathy. • De-escalate the situation professionally. • Explain the cause of the issue while maintaining the company's reputation. • Offer an appropriate resolution (e.g., refund, investigation, quality control measures). • Persuade the customer not to pursue legal/media action by demonstrating proactive measures. 3) Indicate your word count at the end of the response. (20 marks) Question 2 Page 2 of 2 Background You are the publicist for a corporate firm that regularly distributes a newsletter to staff, clients, and stakeholders. The company is hosting a professional development event and needs an article to generate interest and encourage attendance. Instruction 1) Choose one of the following events and write a 400-word article for the newsletter: • Option A: Women in Public Relations Forum (WPRF) – A professional event highlighting women’s impact in the PR industry and strategies to increase female leadership in corporate communications. • Option B: The Future of PR & Artificial Intelligence Conference (FPAIC) – A discussion on how AI tools are shaping the future of public relations and what professionals need to do to stay ahead. • Option C: The Ethics in Media & Communication Symposium (EMCS) – An event focused on the ethical challenges PR professionals face in the digital age. 2) Your article must: • Provide a compelling introduction explaining why the event is important. • Include key details: event date, location, and audience. • Highlight notable speakers and topics that will be covered. • Explain who should attend and what they will gain from the event. • Use a professional but engaging tone suitable for a corporate newsletter. 3) Indicate your word count at the end of the response.