CCI 150 Exam 1
businesses - ANS -who owns most major media
economic imperative - ANS -media must make money to stay in business
advertising, subscription, audience donations, private support - ANS -identify the major ways
media make money
media are pervasive - ANS -we know what we know through media; we know what we know
because we see it and hear it; we witness (and expect) life changing events
print, electronic, chemical - ANS -3 types of mass media
print media - ANS -books, magazines, newspapers
electronic media - ANS -radio, TV, internet
chemical media - ANS -primarily film; movies, old photos
elitist populist model - ANS -we get more celebrity content than actual information
populist, elitist - ANS -__________ content wins out over __________ content
are, is - ANS -media __________, medium ___________
demassification - ANS -moving away from old mass media; moving toward fragmented media;
gives audience more choice; proliferation of media
mass media - ANS -big audience consumes exact same media message at same time
targeted media - ANS -something for everyone; match an advertiser with an audience
cause of change in media industry - ANS -printing press, photography, telegraph, wireless
telegraph/radio, TV, WWW
convergence - ANS -coming together/blurring of different types of media; more common in
newspapers and magazines online
change - ANS -one constant in the media world is ____________
, infotainment - ANS -information (something you didn't know before) that isn't exactly news; ex:
VMA's attire
proliferation - ANS -______________ of media causes demassification; lots more choices
jrem, pr, advertising, comm studies; information studies - ANS -4 schools in the college of
communication and information; minor
journalism specializations - ANS -print/web, broadcast, sports, science, magazine, visual
comm, media management
why study abroad - ANS -gain experience, stand out to employers
lead, organize, plan, control - ANS -PR management function
two-way communication - ANS -send messages and receive them too; listen as much as you
talk
public relations - ANS -management function that establishes and maintains mutually beneficial
relationships between an organization and the publics on whom its success or failure depends
on
publics - ANS -rarely just one mass audience, lots of smaller audiences each with its own
communication needs and concerns
public, private, non-profit - ANS -3 settings of PR
public - ANS -tax-payer funded
private - ANS -business funded
non-profit - ANS -funded by donations or grants
research, action planning, communication, evaluation - ANS -four step process for conducting
public relations campaigns; RACE
research - ANS -gather information about problem and solution
action planning - ANS -planning for publics; who needs to know, how, what do we tell them
communication - ANS -active phase; hold conference, send out press release, contact publics
(only visible part)
evaluation - ANS -follow up, effect of message/communication
businesses - ANS -who owns most major media
economic imperative - ANS -media must make money to stay in business
advertising, subscription, audience donations, private support - ANS -identify the major ways
media make money
media are pervasive - ANS -we know what we know through media; we know what we know
because we see it and hear it; we witness (and expect) life changing events
print, electronic, chemical - ANS -3 types of mass media
print media - ANS -books, magazines, newspapers
electronic media - ANS -radio, TV, internet
chemical media - ANS -primarily film; movies, old photos
elitist populist model - ANS -we get more celebrity content than actual information
populist, elitist - ANS -__________ content wins out over __________ content
are, is - ANS -media __________, medium ___________
demassification - ANS -moving away from old mass media; moving toward fragmented media;
gives audience more choice; proliferation of media
mass media - ANS -big audience consumes exact same media message at same time
targeted media - ANS -something for everyone; match an advertiser with an audience
cause of change in media industry - ANS -printing press, photography, telegraph, wireless
telegraph/radio, TV, WWW
convergence - ANS -coming together/blurring of different types of media; more common in
newspapers and magazines online
change - ANS -one constant in the media world is ____________
, infotainment - ANS -information (something you didn't know before) that isn't exactly news; ex:
VMA's attire
proliferation - ANS -______________ of media causes demassification; lots more choices
jrem, pr, advertising, comm studies; information studies - ANS -4 schools in the college of
communication and information; minor
journalism specializations - ANS -print/web, broadcast, sports, science, magazine, visual
comm, media management
why study abroad - ANS -gain experience, stand out to employers
lead, organize, plan, control - ANS -PR management function
two-way communication - ANS -send messages and receive them too; listen as much as you
talk
public relations - ANS -management function that establishes and maintains mutually beneficial
relationships between an organization and the publics on whom its success or failure depends
on
publics - ANS -rarely just one mass audience, lots of smaller audiences each with its own
communication needs and concerns
public, private, non-profit - ANS -3 settings of PR
public - ANS -tax-payer funded
private - ANS -business funded
non-profit - ANS -funded by donations or grants
research, action planning, communication, evaluation - ANS -four step process for conducting
public relations campaigns; RACE
research - ANS -gather information about problem and solution
action planning - ANS -planning for publics; who needs to know, how, what do we tell them
communication - ANS -active phase; hold conference, send out press release, contact publics
(only visible part)
evaluation - ANS -follow up, effect of message/communication
