CCI 150 - Exam 2
What is journalism? Is it just news? - ANS -Journalism is Keeping others informed by creating
non-fiction content about any a range of topics, including:
News
Sports
Weather
Science, technology or business
Entertainment
Plus special topics like gaming, celebrity, fashion, medicine, history, music...
What sorts of jobs do our alumni have? (recognize examples from class) Do we have alumni in
high profile jobs or job settings? - ANS -UT sports, fox sports, ESPN, grizzlies, ABC
If a student is interested in a journalism career, what are the two questions that person should
ask of themselves? (per class and Canvas) - ANS -What stories do I want to tell?
What medium will I use to tell those stories?
What journalism organizations exist for students at UT? - ANS -the daily beacon, tennessee
journalist, WUTK, TVC
What are the major tenets of the SPJ Code of Ethics? - ANS -1. seek truth and report it
2. minimize harm
3. act independently
4. be accountable and transparent
Is it possible to specialize in topics that interest you as a journalist? - ANS -yes many areas to
specialize in
What is a beat? (from class video and discussion) - ANS -Beat writers are journalists who are
assigned to cover specific topics, sources or groups of sources. A sports beat writer typically is
assigned to cover a specific sport, league or team, usually for a newspaper. The writer often
covers a single beat year-round, even during any offseason for his or her beat.
Based on what you've learned in class, how would you evaluate this statement: "Most journalists
are creating content that tells the stories of their communities with no hidden agendas." - ANS
-id evaluate it as true
Why is this a good time to be at UT if you are interested in magazines? What publication did I
show you in class that specifically relates to this - ANS -1 an emphasis on magazine journalism
, 2 classes dealing with magazines
3 a student developed magazine
Are specialized/targeted magazines more or less successful, generally speaking? Why and
what is the term for this? - ANS -more successful because they reach a certain crowd. match
advertisers with a desired audience
How have postal regulations shaped the industry? Recognize two specific incidences of this. -
ANS -1 it became too expensive to mail taller,bigger,wider magazines
2 tape
making the industry having to conform
What are the major categories of magazines? Know examples of each. - ANS -consumer & non
consumer, other - place based, zines, regional/city
consumer- mens, women, home, news, niche
non consumer - sponsored, trade, PR,
Know the four highest circulation magazines - ANS -AARP Magazine
AARP Bulletin
Costco Connection
Better Homes and Gardens
We looked at the top circulation magazines and at the top magazines in terms of revenue. The
lists were different. Why? - ANS -difference among subscriptions, single copies, and advertising
How has demassification affected the magazine industry? What two events prompted the
demassification trend? One was a technological innovation and the other was a government act
we discussed in class. - ANS -it changed it bc the invention of TV and new Postal Regulations
The large, general-interest magazines with lots of photos were very popular for many years.
When did that change? What technology was influential in that change? Why do advertisers like
niche magazines? We talked about his in class and the book mentions it, too. - ANS -
What are trade and organizational magazines and are the job opportunities good there? - ANS
-magazines run by businesses and yes private niche jobs
If you work in the magazine industry, what might you call a magazine? - ANS -"the book"
What is a freelancer? - ANS -not an inhouse writer, they get hired to write specific stories
Scoop magazine - ANS -A student-developed magazine about the school for alumni
What is journalism? Is it just news? - ANS -Journalism is Keeping others informed by creating
non-fiction content about any a range of topics, including:
News
Sports
Weather
Science, technology or business
Entertainment
Plus special topics like gaming, celebrity, fashion, medicine, history, music...
What sorts of jobs do our alumni have? (recognize examples from class) Do we have alumni in
high profile jobs or job settings? - ANS -UT sports, fox sports, ESPN, grizzlies, ABC
If a student is interested in a journalism career, what are the two questions that person should
ask of themselves? (per class and Canvas) - ANS -What stories do I want to tell?
What medium will I use to tell those stories?
What journalism organizations exist for students at UT? - ANS -the daily beacon, tennessee
journalist, WUTK, TVC
What are the major tenets of the SPJ Code of Ethics? - ANS -1. seek truth and report it
2. minimize harm
3. act independently
4. be accountable and transparent
Is it possible to specialize in topics that interest you as a journalist? - ANS -yes many areas to
specialize in
What is a beat? (from class video and discussion) - ANS -Beat writers are journalists who are
assigned to cover specific topics, sources or groups of sources. A sports beat writer typically is
assigned to cover a specific sport, league or team, usually for a newspaper. The writer often
covers a single beat year-round, even during any offseason for his or her beat.
Based on what you've learned in class, how would you evaluate this statement: "Most journalists
are creating content that tells the stories of their communities with no hidden agendas." - ANS
-id evaluate it as true
Why is this a good time to be at UT if you are interested in magazines? What publication did I
show you in class that specifically relates to this - ANS -1 an emphasis on magazine journalism
, 2 classes dealing with magazines
3 a student developed magazine
Are specialized/targeted magazines more or less successful, generally speaking? Why and
what is the term for this? - ANS -more successful because they reach a certain crowd. match
advertisers with a desired audience
How have postal regulations shaped the industry? Recognize two specific incidences of this. -
ANS -1 it became too expensive to mail taller,bigger,wider magazines
2 tape
making the industry having to conform
What are the major categories of magazines? Know examples of each. - ANS -consumer & non
consumer, other - place based, zines, regional/city
consumer- mens, women, home, news, niche
non consumer - sponsored, trade, PR,
Know the four highest circulation magazines - ANS -AARP Magazine
AARP Bulletin
Costco Connection
Better Homes and Gardens
We looked at the top circulation magazines and at the top magazines in terms of revenue. The
lists were different. Why? - ANS -difference among subscriptions, single copies, and advertising
How has demassification affected the magazine industry? What two events prompted the
demassification trend? One was a technological innovation and the other was a government act
we discussed in class. - ANS -it changed it bc the invention of TV and new Postal Regulations
The large, general-interest magazines with lots of photos were very popular for many years.
When did that change? What technology was influential in that change? Why do advertisers like
niche magazines? We talked about his in class and the book mentions it, too. - ANS -
What are trade and organizational magazines and are the job opportunities good there? - ANS
-magazines run by businesses and yes private niche jobs
If you work in the magazine industry, what might you call a magazine? - ANS -"the book"
What is a freelancer? - ANS -not an inhouse writer, they get hired to write specific stories
Scoop magazine - ANS -A student-developed magazine about the school for alumni
