CCI 150 Exam 2
If you are interested in magazines, why is it a good time to be at UT? - ANS -There is an
emphasis in magazine journalism, classes available with magazines, SCOOP magazine
Are targeted magazines more or less successful? - ANS -More successful
Demassification - ANS -Very specialized magazines; large, general interest magazines with lots
of photos gave way to niche publications
How have postal regulations shaped the industry? - ANS -Early 1960's it became more
expensive to mail
What is the postal act of 1970? - ANS -Made USPS part of the executive branch of government
6 major categories of magazines are - ANS -Consumer, non consumer, place based, zines,
regional and city, Sunday supplements
Consumer magazine - ANS -Anything on a newsstand, mens, womens, home and garden
Non consumer magazine - ANS -Not on a newsstand, 90% of magazines, sponsored. (AARP)
Place based - ANS -Waiting at a place where you would look at them; doctor's, dentist office
Zines - ANS -Hand done; marketing-selling. Brand specific. Kind of like a booklet
Regional and City - ANS -Content is designed for a specific area; southern living.
Sunday Supplements - ANS -Come with Sunday paper; Parade or USA weekend
2 highest circulation magazines? - ANS -AARP (sponsored) Game Informer (consumer)
What's a Sunday supplement and how do they rank? - ANS -It is a magazine publication that
comes inside your Sunday Paper. They do not rank as high as other magazines.
Top circulation magazines and the top magazines in terms of revenue. The lists were different.
Why? - ANS -Just because it is the most circulated doesn't mean it's the most money making.
AARP members get magazines for free.
How has demassification affected the magazine industry? - ANS -Created a magazine for
everyone (Niche magazine) 10,000-12,000 are posted regularly b/c of demassification.
, What two events prompted the demassification trend? - ANS -One was a technological
innovation and the other was a government act we discussed in class.
The large, general-interest magazines with lots of photos were very popular for many years.
When did that change? - ANS -It changed the magazine industry into a nice one
What technology was influential in the change from general interest to niche? - ANS -Television
Why do advertisers like niche magazines? - ANS -Niche magazines can be very successful -
they match the advertiser with a desired audience.
What are trade and organizational magazines and are the job opportunities good there? - ANS
-They are niche magazines that focus on a specific industry. They are not meant for advertising,
but to increase specific industry awareness
Websites we discussed in class that offer information about magazine internships and jobs. -
ANS -Media Bistro, Ed2010, Journalism Jobs, Magazine.org
If you work in the magazine industry, what might you call a magazine? - ANS -Zine
What is a freelancer? - ANS -A writer not contractually obligated to fulfill a specific writing
agenda for a certain company. Instead they can write what they want, when they want to.
Above the Fold - ANS -What is seen when the newspaper is folded in half
The Flag - ANS -The name of the publication on the first page
The Earth - ANS -Space on top of the front page on either side of the flag. Usually filled with an
Ad or weather update.
The Mast - ANS -Listening about staff, operation, circulation
Editorials - ANS -Belong to newspapers, but more specifically the staff writers
Columns - ANS -Belong to the writer
Letters to the editor - ANS -Belong to the readers
Ads - ANS -Display (regular) and Classified (Used to be a big money maker, not any more
because of CraigsList)
News hole - ANS -Ads go in first
If you are interested in magazines, why is it a good time to be at UT? - ANS -There is an
emphasis in magazine journalism, classes available with magazines, SCOOP magazine
Are targeted magazines more or less successful? - ANS -More successful
Demassification - ANS -Very specialized magazines; large, general interest magazines with lots
of photos gave way to niche publications
How have postal regulations shaped the industry? - ANS -Early 1960's it became more
expensive to mail
What is the postal act of 1970? - ANS -Made USPS part of the executive branch of government
6 major categories of magazines are - ANS -Consumer, non consumer, place based, zines,
regional and city, Sunday supplements
Consumer magazine - ANS -Anything on a newsstand, mens, womens, home and garden
Non consumer magazine - ANS -Not on a newsstand, 90% of magazines, sponsored. (AARP)
Place based - ANS -Waiting at a place where you would look at them; doctor's, dentist office
Zines - ANS -Hand done; marketing-selling. Brand specific. Kind of like a booklet
Regional and City - ANS -Content is designed for a specific area; southern living.
Sunday Supplements - ANS -Come with Sunday paper; Parade or USA weekend
2 highest circulation magazines? - ANS -AARP (sponsored) Game Informer (consumer)
What's a Sunday supplement and how do they rank? - ANS -It is a magazine publication that
comes inside your Sunday Paper. They do not rank as high as other magazines.
Top circulation magazines and the top magazines in terms of revenue. The lists were different.
Why? - ANS -Just because it is the most circulated doesn't mean it's the most money making.
AARP members get magazines for free.
How has demassification affected the magazine industry? - ANS -Created a magazine for
everyone (Niche magazine) 10,000-12,000 are posted regularly b/c of demassification.
, What two events prompted the demassification trend? - ANS -One was a technological
innovation and the other was a government act we discussed in class.
The large, general-interest magazines with lots of photos were very popular for many years.
When did that change? - ANS -It changed the magazine industry into a nice one
What technology was influential in the change from general interest to niche? - ANS -Television
Why do advertisers like niche magazines? - ANS -Niche magazines can be very successful -
they match the advertiser with a desired audience.
What are trade and organizational magazines and are the job opportunities good there? - ANS
-They are niche magazines that focus on a specific industry. They are not meant for advertising,
but to increase specific industry awareness
Websites we discussed in class that offer information about magazine internships and jobs. -
ANS -Media Bistro, Ed2010, Journalism Jobs, Magazine.org
If you work in the magazine industry, what might you call a magazine? - ANS -Zine
What is a freelancer? - ANS -A writer not contractually obligated to fulfill a specific writing
agenda for a certain company. Instead they can write what they want, when they want to.
Above the Fold - ANS -What is seen when the newspaper is folded in half
The Flag - ANS -The name of the publication on the first page
The Earth - ANS -Space on top of the front page on either side of the flag. Usually filled with an
Ad or weather update.
The Mast - ANS -Listening about staff, operation, circulation
Editorials - ANS -Belong to newspapers, but more specifically the staff writers
Columns - ANS -Belong to the writer
Letters to the editor - ANS -Belong to the readers
Ads - ANS -Display (regular) and Classified (Used to be a big money maker, not any more
because of CraigsList)
News hole - ANS -Ads go in first
