CCI 150 Exam 2
Why is this a good time to be at UT if you are interested in magazines?
What publication did I show you in class that specifically relates to this? - ANS -JREM has an
emphasis in magazine journalism and courses.
The Scoop
Are specialized/targeted magazines more or less successful, generally speaking?
Why and what is the term for this? - ANS -They are more successful
They reach specific audiences that may be missed otherwise - niche/demassification
How have postal regulations shaped the magazine industry?
Recognize 2 specific incidences of this. - ANS -1. 1840's: Congress decided people needed
something to read (get news, increase literacy), so they made it cheaper to mail magazines.
2. Early 1960's: It became expensive to mail oversized magazines, so they became smaller.
People didn't like the smaller magazines and unsubscribed.
What are the major categories of magazines?
Know examples of each. - ANS -1. Consumer
--- Anything on a news stand
--- Men's (laddies')
--- Women's
--- Home and garden (shelter books)
--- News
--- Niche (specialty topics)
2. Non-consumer
--- Not found on a news stand
--- 90% of all magazines
--- Sponsored (AARP, Costco)
--- Trade (business oriented, often niche)
--- Public Relations
3. Other
, --- Place-based
--- Zines
--- Regional and city magazines
--- Sunday supplements
4 highest circulation magazines - ANS -1. AARP The Magazine/Bulletin
2. Costco Connection
3. Better Homes and Gardens
4. Game Informer Magazine
How has demassification affected the magazine industry?
What 2 events prompted the demassification trend?
*** One was a technological innovation and the other was a government act we discussed in
class. *** - ANS -It gave way to niche magazines.
1. Television
2. Postal regulations
We looked at the top circulation magazines and at the top magazines in terms of revenue. The
lists were different.
Why? - ANS -A lot of magazines make most of their revenue from advertising
Why do advertisers like niche magazines? - ANS -An advertiser can be matched to a desired
audience
What are trade and organizational magazines and are the job opportunities good there?
Why are trade magazines sometimes criticized for their relationships with advertisers? - ANS
-Niche magazines that focus on a specific industry
They aren't meant for advertising, but for increasing specific industry awareness
If you work in the magazine industry, what might you call a magazine? - ANS -"The Book"
What is a freelancer? - ANS -Someone who works on contract; not a regular employee
Scoop Magazine - ANS -Student-developed magazine at UT that is taken as a course
News vs. opinion: - ANS -News and opinion are kept separate in ethical news
3 types of opinion and to whom each of these belong: - ANS -1. Editorials
--- Official opinion of the newspaper itself
Why is this a good time to be at UT if you are interested in magazines?
What publication did I show you in class that specifically relates to this? - ANS -JREM has an
emphasis in magazine journalism and courses.
The Scoop
Are specialized/targeted magazines more or less successful, generally speaking?
Why and what is the term for this? - ANS -They are more successful
They reach specific audiences that may be missed otherwise - niche/demassification
How have postal regulations shaped the magazine industry?
Recognize 2 specific incidences of this. - ANS -1. 1840's: Congress decided people needed
something to read (get news, increase literacy), so they made it cheaper to mail magazines.
2. Early 1960's: It became expensive to mail oversized magazines, so they became smaller.
People didn't like the smaller magazines and unsubscribed.
What are the major categories of magazines?
Know examples of each. - ANS -1. Consumer
--- Anything on a news stand
--- Men's (laddies')
--- Women's
--- Home and garden (shelter books)
--- News
--- Niche (specialty topics)
2. Non-consumer
--- Not found on a news stand
--- 90% of all magazines
--- Sponsored (AARP, Costco)
--- Trade (business oriented, often niche)
--- Public Relations
3. Other
, --- Place-based
--- Zines
--- Regional and city magazines
--- Sunday supplements
4 highest circulation magazines - ANS -1. AARP The Magazine/Bulletin
2. Costco Connection
3. Better Homes and Gardens
4. Game Informer Magazine
How has demassification affected the magazine industry?
What 2 events prompted the demassification trend?
*** One was a technological innovation and the other was a government act we discussed in
class. *** - ANS -It gave way to niche magazines.
1. Television
2. Postal regulations
We looked at the top circulation magazines and at the top magazines in terms of revenue. The
lists were different.
Why? - ANS -A lot of magazines make most of their revenue from advertising
Why do advertisers like niche magazines? - ANS -An advertiser can be matched to a desired
audience
What are trade and organizational magazines and are the job opportunities good there?
Why are trade magazines sometimes criticized for their relationships with advertisers? - ANS
-Niche magazines that focus on a specific industry
They aren't meant for advertising, but for increasing specific industry awareness
If you work in the magazine industry, what might you call a magazine? - ANS -"The Book"
What is a freelancer? - ANS -Someone who works on contract; not a regular employee
Scoop Magazine - ANS -Student-developed magazine at UT that is taken as a course
News vs. opinion: - ANS -News and opinion are kept separate in ethical news
3 types of opinion and to whom each of these belong: - ANS -1. Editorials
--- Official opinion of the newspaper itself
