TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chap
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ter 1 DB D B An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn th
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eir interests in music or clothing, how they spend their leisure time, and even their attitudes
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about social issues, to be able to categorize consumers according to their lifestyles. This sort
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B of information is called:
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A) core values. DB




B) psychographics.
C) configurations.
D) physiognomies.
DB ANSWER: B D B




Type: MC DB




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DB Skill: Application
D B




Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can gener
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ate additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. DB




D) a loss leader
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.
ANSWER: A D B




Type: MC DB




Page Ref: 3 DB DB




DB Skill: Application
D B




Objective: L1-01 Consumer behaviour is a process.
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,3) John is the vice president of marketing for a local tour guide company. He is concerned
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that his customers are not recommending his company to their friends. For John, this probl
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em is a:
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A) purchase issue. DB




B) demographic problem. DB




C) prepurchase issue. DB




D) post purchase issue.
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DB ANSWER: D D B




Type: MC DB




Page Ref: 3 DB DB




DB Skill: Application
D B




Objective: L1-01 Consumer behaviour is a process.
D B DB DB DB DB DB

, 4) The expanded view of the exchange that includes the issues that influence the consu
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mer before, during, and after a purchase is called:
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A) the value. DB




B) the strategic focus.
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C) the pre-sell strategy.
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D) the consumption process.
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DB ANSWER: D D B




Type: MC DB




Page Ref: 3 DB DB




DB Skill: Concept
D B




Objective: L1-01 Consumer behaviour is a process.
D B DB DB DB DB DB




5) Gail decides to take a break from studying and goes online to check things out. She conn
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ects with one of the product discussion groups that she participates in. This is an example o
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f a:
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A) lifestyle discussion. DB




B) brand competition. DB




C) consumption community. DB




D) marketplace competition. DB




DB ANSWER: C D B




Type: MC DB




Page Ref: 2 DB DB




DB Skill: Application
D B




Objective: L1-01 Consumer behaviour is a process.
D B DB DB DB DB DB




6) If a product succeeds in satisfying needs and is purchased over and over again, it most lik
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ely has attained:
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A) product separation. DB




B) brand loyalty. DB




C) lifestyle variation. DB




D) purchase conception. DB




ANSWER: B D B