BCOR 2201 - MARKETING MIDTERM 1 EXAM |
QUESTIONS & 100% CORRECT ANSWERS
(VERIFIED) | LATEST UPDATE | GRADE A+
4 P's of Marketing - RIGHT ANSWER -
Product
Price
Place
Promotion
Ansoff's Matrix (Diversification Analysis) - RIGHT ANSWER -Market Penetration - Current product,
current market
Market Development - Current product, new market
Product Development - New product, current market
Diversification - New product, new market
BCG Matrix - RIGHT ANSWER -Question Mark - Low market share and high growth rate.
Star - High market share and high growth rate.
Cash Cow - High market share and low growth rate.
Dog - Low market share and low growth rate.
Behavioral (Segmentation Bases) - RIGHT ANSWER -What someone does (usage, shopping
patterns).
Business Portfolio Analysis - RIGHT ANSWER -A technique that managers use to quantify
performance measures and growth targets of their firms' strategic business units.
, Causal Research - RIGHT ANSWER -Determine the impact of one factor on another. CAUSATION.
Colombia Article - RIGHT ANSWER -This is marketing because ads were geared towards the
target market of guerrilla soldiers in an attempt to get them to stop.
Comparative Advantage - RIGHT ANSWER -The ability of one economic agent to produce at a
lower opportunity cost than the other.
Criteria for Selecting Target Markets - RIGHT ANSWER -Market Size
Expected Growth
Competitive Position
Cost of Reaching the Segment
Compatibility with Firm's Objectives and Resources
Cross-Cultural Analysis - RIGHT ANSWER -The study of similarities and differences in culture than
impact market conditions between two or more countries.
Customs (Cross-Cultural Analysis) - RIGHT ANSWER -What is considered normal and expected
about the way people do things in a specific country.
Demographic (Segmentation Bases) - RIGHT ANSWER -Objective statistics (age, gender, income,
ethnicity, etc.)
Descriptive Research - RIGHT ANSWER -Finding the frequency with which something occurs and
the extent of a relationship between factors. CORRELATION
Differentiation Positioning - RIGHT ANSWER -Seeking a less-competitive, smaller market niche in
which to locate a brand.
QUESTIONS & 100% CORRECT ANSWERS
(VERIFIED) | LATEST UPDATE | GRADE A+
4 P's of Marketing - RIGHT ANSWER -
Product
Price
Place
Promotion
Ansoff's Matrix (Diversification Analysis) - RIGHT ANSWER -Market Penetration - Current product,
current market
Market Development - Current product, new market
Product Development - New product, current market
Diversification - New product, new market
BCG Matrix - RIGHT ANSWER -Question Mark - Low market share and high growth rate.
Star - High market share and high growth rate.
Cash Cow - High market share and low growth rate.
Dog - Low market share and low growth rate.
Behavioral (Segmentation Bases) - RIGHT ANSWER -What someone does (usage, shopping
patterns).
Business Portfolio Analysis - RIGHT ANSWER -A technique that managers use to quantify
performance measures and growth targets of their firms' strategic business units.
, Causal Research - RIGHT ANSWER -Determine the impact of one factor on another. CAUSATION.
Colombia Article - RIGHT ANSWER -This is marketing because ads were geared towards the
target market of guerrilla soldiers in an attempt to get them to stop.
Comparative Advantage - RIGHT ANSWER -The ability of one economic agent to produce at a
lower opportunity cost than the other.
Criteria for Selecting Target Markets - RIGHT ANSWER -Market Size
Expected Growth
Competitive Position
Cost of Reaching the Segment
Compatibility with Firm's Objectives and Resources
Cross-Cultural Analysis - RIGHT ANSWER -The study of similarities and differences in culture than
impact market conditions between two or more countries.
Customs (Cross-Cultural Analysis) - RIGHT ANSWER -What is considered normal and expected
about the way people do things in a specific country.
Demographic (Segmentation Bases) - RIGHT ANSWER -Objective statistics (age, gender, income,
ethnicity, etc.)
Descriptive Research - RIGHT ANSWER -Finding the frequency with which something occurs and
the extent of a relationship between factors. CORRELATION
Differentiation Positioning - RIGHT ANSWER -Seeking a less-competitive, smaller market niche in
which to locate a brand.
