,
,
, 4) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) postpurchase issue.
Answer: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
5) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
Answer: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
6) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
Answer: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
7) The expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
Answer: TRUE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
,
, 4) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) postpurchase issue.
Answer: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
5) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
Answer: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
6) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
Answer: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
7) The expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
Answer: TRUE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
