Test Bank for
CB: Consumer
Behaviour, 3rd
U
pg
Canadian
JN
ra
U
Edition by
de
R
st
SE
Barry J. Babin,
uv
ia
Eric G. Harris
Page 1
, Barry J. Babin: CB: Consumer Behaviour, Eric G. Harris
Chapter 01 CB3ce
(Answers at the end chapte)
Indicate whether the statement is true or false
1. The continuous change of technology has also changed the basic consumer desire for value.
a. True
b. False
2. Benefits are the only result of consumption.
a. True
b. False
U
3. Consumer behaviour, as a field of study, is about understanding how consumers seek value in an effort to
address needs.
a. True
pg
b. False
4. An understanding of consumer behaviour can mean better business for companies, better public policy for
JN
governments, and a better life for individuals.
a. True
ra
b. False
5. The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.
U
a. True
de
b. False
R
6. Benefits are the physical parts of a product.
a. True
st
SE
b. False
7. The process by which goods, services, or ideas are used and transformed into value is consumption.
uv
a. True
b. False
8. A researcher measuring consumer attitudes toward different brands on a scale ranging from 1 (very negative)
to 5 (very positive) is using qualitative research.
ia
a. True
b. False
9. Two common interpretative orientations are psychology and sociology.
a. True
b. False
10. Internationalization requires an understanding of consumer behaviour to adapt products to local cultures.
a. True
b. False
Page 2
,Name: Class: Date:
Chapter 01 CB3ce
11. Anthropology has contributed to consumer behaviour research by allowing researchers to interpret the
relationships between consumers and the things they purchase, the products they own, and the activities in
which they participate.
a. True
b. False
12. Consumer behaviour focuses primarily on the study of groups of people within a society.
a. True
b. False
U
13. Quantitative research tools include things such as case analyses, clinical interviews, focus group interviews, and
other tools in which data are gathered in a relatively unstructured way.
a. True
pg
b. False
14. Undifferentiated marketers generally adopt a market orientation.
JN
a. True
b. False
ra
15. Sociology has relevance for consumer behaviour because consumption often takes place within group settings
or is, in some way, affected by group behaviour.
U
a. True
de
b. False
R
16. While consumer behaviour refers to human thoughts, feelings, and actions involved in consumption experiences,
it is not considered a field of study.
st
a. True
SE
b. False
17. Predictive modelling using retail sales data may allow the identification of clusters of consumers who are more
uv
likely to be in the market for specific products.
a. True
b. False
ia
18. Trends shaping the value received by consumers include internationalization, technological changes, changing
communications, big data, changing demographics, and the changing economy.
a. True
b. False
19. Marketing activities include the production, promotion, pricing, distribution, and retailing of goods, services, ideas,
and experiences that provide value for consumers and other stakeholders.
a. True
b. False
Page 3
, Name: Class: Date:
Chapter 01 CB3ce
20. The final step in the consumption process is satisfaction.
a. True
b. False
21. Consumer behaviour seeks to explain the thoughts, feelings, and behaviours that represent human reactions.
a. True
b. False
22. Qualitative research better enables researchers to test hypotheses as compared to quantitative research.
a. True
U
b. False
23. Anthropology focuses on the thoughts, feelings, and behaviours that people have as they interact with other
pg
people.
a. True
JN
b. False
24. Consumer behaviour overlaps with economics as a study of the macro production and distribution of goods on a
ra
market or macro scale.
a. True
U
b. False
de
25. Quantitative research, like qualitative research, requires deep interpretation of meaning within the data.
R
a. True
b. False
st
26. The sharing economy is a result of increasing consumer desire for convenience and the acceptability of the
SE
temporary use of products as an alternative to owning.
a. True
uv
b. False
27. Interpretation of quantitative research data is a function of the researcher’s opinion.
a. True
b. False
ia
28. Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.
a. True
b. False
29. Niche marketers specialize in serving one market segment.
a. True
b. False
30. The basic consumption process begins with the consumer recognizing that they want something new.
a. True
b. False
Page 4
CB: Consumer
Behaviour, 3rd
U
pg
Canadian
JN
ra
U
Edition by
de
R
st
SE
Barry J. Babin,
uv
ia
Eric G. Harris
Page 1
, Barry J. Babin: CB: Consumer Behaviour, Eric G. Harris
Chapter 01 CB3ce
(Answers at the end chapte)
Indicate whether the statement is true or false
1. The continuous change of technology has also changed the basic consumer desire for value.
a. True
b. False
2. Benefits are the only result of consumption.
a. True
b. False
U
3. Consumer behaviour, as a field of study, is about understanding how consumers seek value in an effort to
address needs.
a. True
pg
b. False
4. An understanding of consumer behaviour can mean better business for companies, better public policy for
JN
governments, and a better life for individuals.
a. True
ra
b. False
5. The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.
U
a. True
de
b. False
R
6. Benefits are the physical parts of a product.
a. True
st
SE
b. False
7. The process by which goods, services, or ideas are used and transformed into value is consumption.
uv
a. True
b. False
8. A researcher measuring consumer attitudes toward different brands on a scale ranging from 1 (very negative)
to 5 (very positive) is using qualitative research.
ia
a. True
b. False
9. Two common interpretative orientations are psychology and sociology.
a. True
b. False
10. Internationalization requires an understanding of consumer behaviour to adapt products to local cultures.
a. True
b. False
Page 2
,Name: Class: Date:
Chapter 01 CB3ce
11. Anthropology has contributed to consumer behaviour research by allowing researchers to interpret the
relationships between consumers and the things they purchase, the products they own, and the activities in
which they participate.
a. True
b. False
12. Consumer behaviour focuses primarily on the study of groups of people within a society.
a. True
b. False
U
13. Quantitative research tools include things such as case analyses, clinical interviews, focus group interviews, and
other tools in which data are gathered in a relatively unstructured way.
a. True
pg
b. False
14. Undifferentiated marketers generally adopt a market orientation.
JN
a. True
b. False
ra
15. Sociology has relevance for consumer behaviour because consumption often takes place within group settings
or is, in some way, affected by group behaviour.
U
a. True
de
b. False
R
16. While consumer behaviour refers to human thoughts, feelings, and actions involved in consumption experiences,
it is not considered a field of study.
st
a. True
SE
b. False
17. Predictive modelling using retail sales data may allow the identification of clusters of consumers who are more
uv
likely to be in the market for specific products.
a. True
b. False
ia
18. Trends shaping the value received by consumers include internationalization, technological changes, changing
communications, big data, changing demographics, and the changing economy.
a. True
b. False
19. Marketing activities include the production, promotion, pricing, distribution, and retailing of goods, services, ideas,
and experiences that provide value for consumers and other stakeholders.
a. True
b. False
Page 3
, Name: Class: Date:
Chapter 01 CB3ce
20. The final step in the consumption process is satisfaction.
a. True
b. False
21. Consumer behaviour seeks to explain the thoughts, feelings, and behaviours that represent human reactions.
a. True
b. False
22. Qualitative research better enables researchers to test hypotheses as compared to quantitative research.
a. True
U
b. False
23. Anthropology focuses on the thoughts, feelings, and behaviours that people have as they interact with other
pg
people.
a. True
JN
b. False
24. Consumer behaviour overlaps with economics as a study of the macro production and distribution of goods on a
ra
market or macro scale.
a. True
U
b. False
de
25. Quantitative research, like qualitative research, requires deep interpretation of meaning within the data.
R
a. True
b. False
st
26. The sharing economy is a result of increasing consumer desire for convenience and the acceptability of the
SE
temporary use of products as an alternative to owning.
a. True
uv
b. False
27. Interpretation of quantitative research data is a function of the researcher’s opinion.
a. True
b. False
ia
28. Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.
a. True
b. False
29. Niche marketers specialize in serving one market segment.
a. True
b. False
30. The basic consumption process begins with the consumer recognizing that they want something new.
a. True
b. False
Page 4
