MNE3701 ASSIGNMENT 01 DUE 25 March 2025

`




MNE3701 Assignment 01 DUE 25 MARCH 2024

QUESTION: Having acquired sufficient knowledge and skills on business
plan, you must demonstrate practical competencies in developing a
feasible business plan. Suppose you want to start a business, but you
do not have capital. You then decide to approach the investors to fund
your business. Based on actual research, develop a feasible partial
business plan, which consists of the following components:

• a cover page ( 5)

• a table of contents (5)

• an executive summary ( 5)

• an industry, target customer and competitor analysis (30)

• a description of the company (5)

• a product/-service plan (10)

• a marketing plan (10)


FOR EXAMS, PORTFOLIO, AND ASSIGNMENT ASSISTANCE WHATSAPP
0671189059 EMAIL:

, Table of Contents
1. EXECUTIVE SUMMARY..............................................................................3
2. INDUSTRY, TARGET CUSTOMER, AND COMPETITOR ANALYSIS................4
2.1. Industry Overview.............................................................................4
2.2. Target Customer................................................................................5
2.3. Competitor Analysis..........................................................................6
Competitive Edge of Cozy Homes Renovations.....................................7
3. DESCRIPTION OF THE COMPANY...........................................................8
4. PRODUCT/SERVICE PLAN......................................................................9
5. MARKETING PLAN...............................................................................11
5.2 Targeting and Positioning.................................................................12
5.3 Marketing Mix...................................................................................12
Product................................................................................................12
Price....................................................................................................12
Place (Distribution Channels)..............................................................13
Promotion............................................................................................13
5.4 Marketing Budget and Timeline........................................................14