BRAZE PRACTITIONER LEVEL 1 STUDY GUIDE QUESTIONS
WITH ANSWERS 2025/2026 GRADED A+
daily sessions per MAU - metric for the number of sessions logged by monthly active
users per day, averaged over the timeframe
templates and media - where in the Braze dashboard do you import existing marketing
assets?
Users > User Import - where in the Braze dashboard do you import legacy end-user
data from a previous marketing tool?
-user search tool
-segment user data tool - what are the two ways to view individual user profiles within
the dashboard?
Users > User Search - where in the dashboard is the user search tool?
Integrations > Technology partners - where can you view technology partners in the
Braze dashboard?
-campaign tool
-canvas flow tool - what are the two tools for messaging users?
campaign - designed to send single messages in Braze; can be recurring messages,
like a monthly newsletter
messages that do not require followup messaging - what are campaigns ideally used
for?
canvas flow - allows you to send customized sequences of messages to your users; can
connect multiple messages with intuitive logic such as audience filtering, conditionals, or
delays
action path - canvas flow component that allows you to sort users based on their actions
audience path - canvas flow component that allows you to intuitively filter and segment
users on a large scale with strategic priority-based user-groupings
decision split - canvas flow component that allows you to deliver personalized, real-time
experiences for your users; creating a true/false query that evaluates your users and
funnels them to one step or another
delay - canvas flow component that allows you to add a stand-alone wait to a canvas
, experiment paths - canvas flow component that allows you to test multiple canvas paths
against each other and a control group at any point in the user journey
message - canvas flow component that allows you to add a standalone message where
you want in your canvas flow
user update - canvas flow component that allows you to update a user's attributes,
events, and purchases in a JSON composer
feature flags - canvas flow component that allows you to experiment and confirm your
hypotheses around new features
-loyal
-active
-lapsing
-inactive - what are the four user lifecycles stages?
loyal - user lifecycle stage; users that are consistently active; engagement superstars,
premium members, most purchases/sessions
active - user lifecycle stage; users that are recently active, at a minimum; makes
purchases, standard tier of membership
lapsing - user lifecycle stage; users that have a recent drop in activity; formerly active
user, now not logging sessions
inactive - user lifecycle stage; users that are inactive longer than the lapsing period
high-value actions - user actions that lead to downstream conversions
-how complex is the message?
-how urgent is the message? - when choosing the channel to send your message with,
which questions should you ask yourself?
content cards - channels that are low complexity, low urgency
push messages - channels that are low complexity, high urgency
in-app messages - channels that are high complexity, low urgency
emails - channels that are high complexity, high urgency
content cards - messaging channel used to send highly targeted, dynamic stream of rich
content to customers within the apps they love without interrupting their experience
SDK - the primary tool Braze uses for collecting data from user's devices
WITH ANSWERS 2025/2026 GRADED A+
daily sessions per MAU - metric for the number of sessions logged by monthly active
users per day, averaged over the timeframe
templates and media - where in the Braze dashboard do you import existing marketing
assets?
Users > User Import - where in the Braze dashboard do you import legacy end-user
data from a previous marketing tool?
-user search tool
-segment user data tool - what are the two ways to view individual user profiles within
the dashboard?
Users > User Search - where in the dashboard is the user search tool?
Integrations > Technology partners - where can you view technology partners in the
Braze dashboard?
-campaign tool
-canvas flow tool - what are the two tools for messaging users?
campaign - designed to send single messages in Braze; can be recurring messages,
like a monthly newsletter
messages that do not require followup messaging - what are campaigns ideally used
for?
canvas flow - allows you to send customized sequences of messages to your users; can
connect multiple messages with intuitive logic such as audience filtering, conditionals, or
delays
action path - canvas flow component that allows you to sort users based on their actions
audience path - canvas flow component that allows you to intuitively filter and segment
users on a large scale with strategic priority-based user-groupings
decision split - canvas flow component that allows you to deliver personalized, real-time
experiences for your users; creating a true/false query that evaluates your users and
funnels them to one step or another
delay - canvas flow component that allows you to add a stand-alone wait to a canvas
, experiment paths - canvas flow component that allows you to test multiple canvas paths
against each other and a control group at any point in the user journey
message - canvas flow component that allows you to add a standalone message where
you want in your canvas flow
user update - canvas flow component that allows you to update a user's attributes,
events, and purchases in a JSON composer
feature flags - canvas flow component that allows you to experiment and confirm your
hypotheses around new features
-loyal
-active
-lapsing
-inactive - what are the four user lifecycles stages?
loyal - user lifecycle stage; users that are consistently active; engagement superstars,
premium members, most purchases/sessions
active - user lifecycle stage; users that are recently active, at a minimum; makes
purchases, standard tier of membership
lapsing - user lifecycle stage; users that have a recent drop in activity; formerly active
user, now not logging sessions
inactive - user lifecycle stage; users that are inactive longer than the lapsing period
high-value actions - user actions that lead to downstream conversions
-how complex is the message?
-how urgent is the message? - when choosing the channel to send your message with,
which questions should you ask yourself?
content cards - channels that are low complexity, low urgency
push messages - channels that are low complexity, high urgency
in-app messages - channels that are high complexity, low urgency
emails - channels that are high complexity, high urgency
content cards - messaging channel used to send highly targeted, dynamic stream of rich
content to customers within the apps they love without interrupting their experience
SDK - the primary tool Braze uses for collecting data from user's devices
