MKTG 352 Principles of Marketing Research Exam Review Updated with
Verified Answers | 2025 LATEST UPDATED
Exams - (answers)100 points for each Exam I, Exam II, and Final Exam totaling 200 points.
Class Participation - (answers)Submit evaluation by EOD tomorrow 12/4.
Course Evaluation - (answers)Take the survey regarding course evaluation of MKTG 352, which
takes 5 minutes.
Final Exam Logistics - (answers)40 questions (T/F or Multiple choice); 5 points each, 90
minutes during normal class time.
Closed-book Exam - (answers)You are NOT allowed to use the internet or open
notes/slides/books, or other aids during the exam.
Academic Misconduct - (answers)Sharing, emailing, copying and cross-checking answers will be
considered academic misconduct.
你是想要一篇“眼睛容易阅读的”
中文文章，还是一篇关于“眼睛”
Exam Location - (answers)Exam location is up to you, but two or more than two students cannot
主题的中文文章？
take the exam together at the same place (except for the classroom).
LockDown Browser Requirement - (answers)This course requires the use of LockDown Browser
for online exams.
Download Instructions - (answers)Download Respondus LockDown Browser to your computer;
follow the installation instructions.
Exam Access Guidelines - (answers)Select a location where you won't be interrupted and turn off
all mobile devices.
, Exam Completion - (answers)Once started, this test must be completed in one sitting; only one
attempt is allowed.
Technical Issues - (answers)Send a screenshot to show what happened in case of technical issues
like internet outage.
Academic Integrity - (answers)Any deviation from academic integrity will result in a minimum
academic penalty of failing the test.
Marketing Research Process - (answers)Develop Research Question, Identify IVs and DVs, Test
with an Experiment, Analyze Results, Report Results.
Scale Measurement Levels - (answers)NOIR: Nominal, Ordinal, Interval, Ratio.
Nominal Scale - (answers)Categorical, numbers assigned as labels (e.g., Gender, Favorite
restaurant).
Ordinal Scale - (answers)Categorical, objects have meaningful order (e.g., Finishers in a race).
你是想要一篇“眼睛容易阅读的”
中文文章，还是一篇关于“眼睛”
Interval Scale - (answers)Numbers have order, equal intervals, lacks true zero point (e.g.,
Temperature). 主题的中文文章？
Ratio Scale - (answers)Specific numeric response, can make absolute comparisons, have a fixed
zero (e.g., Height, Exam grades).
Central Tendency - (answers)Mean, Median, Mode.
Mean - (answers)Average of all values in the data set, calculated as 𝑛𝑥𝑖/𝑛.
Median - (answers)Middle value in the ordered array.
Verified Answers | 2025 LATEST UPDATED
Exams - (answers)100 points for each Exam I, Exam II, and Final Exam totaling 200 points.
Class Participation - (answers)Submit evaluation by EOD tomorrow 12/4.
Course Evaluation - (answers)Take the survey regarding course evaluation of MKTG 352, which
takes 5 minutes.
Final Exam Logistics - (answers)40 questions (T/F or Multiple choice); 5 points each, 90
minutes during normal class time.
Closed-book Exam - (answers)You are NOT allowed to use the internet or open
notes/slides/books, or other aids during the exam.
Academic Misconduct - (answers)Sharing, emailing, copying and cross-checking answers will be
considered academic misconduct.
你是想要一篇“眼睛容易阅读的”
中文文章，还是一篇关于“眼睛”
Exam Location - (answers)Exam location is up to you, but two or more than two students cannot
主题的中文文章？
take the exam together at the same place (except for the classroom).
LockDown Browser Requirement - (answers)This course requires the use of LockDown Browser
for online exams.
Download Instructions - (answers)Download Respondus LockDown Browser to your computer;
follow the installation instructions.
Exam Access Guidelines - (answers)Select a location where you won't be interrupted and turn off
all mobile devices.
, Exam Completion - (answers)Once started, this test must be completed in one sitting; only one
attempt is allowed.
Technical Issues - (answers)Send a screenshot to show what happened in case of technical issues
like internet outage.
Academic Integrity - (answers)Any deviation from academic integrity will result in a minimum
academic penalty of failing the test.
Marketing Research Process - (answers)Develop Research Question, Identify IVs and DVs, Test
with an Experiment, Analyze Results, Report Results.
Scale Measurement Levels - (answers)NOIR: Nominal, Ordinal, Interval, Ratio.
Nominal Scale - (answers)Categorical, numbers assigned as labels (e.g., Gender, Favorite
restaurant).
Ordinal Scale - (answers)Categorical, objects have meaningful order (e.g., Finishers in a race).
你是想要一篇“眼睛容易阅读的”
中文文章，还是一篇关于“眼睛”
Interval Scale - (answers)Numbers have order, equal intervals, lacks true zero point (e.g.,
Temperature). 主题的中文文章？
Ratio Scale - (answers)Specific numeric response, can make absolute comparisons, have a fixed
zero (e.g., Height, Exam grades).
Central Tendency - (answers)Mean, Median, Mode.
Mean - (answers)Average of all values in the data set, calculated as 𝑛𝑥𝑖/𝑛.
Median - (answers)Middle value in the ordered array.
