TEST BANK
Festival & Special Event
Management, Essentials Edition,
1st Edition by Johnny Allen
Complete Chapter Test Bank
are included (Ch 1 to 15)
** Immediate Download
** Swift Response
** All Chapters included
,Table of Contents are given below
Chapter 1. An overview of the event field
Chapter 2. Perspectives on events
Chapter 3. The event planning context
Chapter 4. Conceptualising the event
Chapter 5. Strategic event planning
Chapter 6. Event project management
Chapter 7. Event financial planning
Chapter 8. Human resource management and events
Chapter 9. Marketing and sponsorship planning
Chapter 10. Event tourism planning
Chapter 11. Risk management
Chapter 12. Environmentally sustainable event management
Chapter 13. Legal considerations in event planning and management
Chapter 14. Event design and production
Chapter 15. Event evaluation and research
,The test bank is organized in reverse order, with the last chapter displayed first, to ensure that all
chapters are included in this document. (Complete Chapters included Ch15-1)
Chapter 15
Event evaluation and research
Question Pool
1. Event evaluation literature and practice is dominated by:
a. Social evaluation
*b. Economic evaluation
c. Environmental impact studies
d. Cultural and community evaluation
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
2. The most important purpose of event evaluation is:
a. To demonstrate to stakeholders that the event is being run professionally
b. To highlight the successes of the event management
*c. The advancement of events and event management as a science
d. To achieve ranking league tables in the event management industry
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
3. A pre-event evaluation is also known as:
*a. A feasibility study
b. A community impact study
c. A stakeholder review
d. An initial projection
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
4. The evaluation that occurs during the implementation of the event is:
a. A feasibility study
b. The progress report
*c. The monitoring and control process
d. A mission update
Chapter 15 Event evaluation and research 2
, Festival & special event management, essentials
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
5. The post-event evaluation focuses on:
a. Demonstrating that the event is viable
*b. Measuring event outcomes and improving the event
c. Keeping the event on track while it is active
d. All of the above
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
6. In the context of events, the government uses economic impact studies:
a. To measure what has been achieved with taxpayer money
b. To compare events against other investment options
c. To compare an event against other events
*d. All of the above
General Feedback:
Learning objective 15.2: Identify the evaluation needs of event stakeholders and identify and
utilise data sources relevant to the event evaluation process.
7. The focus on economic impacts in economic evaluations:
a. Has come to replace a focus on social and environment impacts
b. Recognises economic impacts as being just as important as important as social and
environment impacts
c. Has been replaced by a greater focus on social and environment impacts
*d. Still dominates other concerns, though there is greater recognition that economic impacts
are not the full story
General Feedback:
Learning objective 15.2: Identify the evaluation needs of event stakeholders and identify and
utilise data sources relevant to the event evaluation process.
8. An example of an indicator that can be used to measure the economic impacts of an event
is:
a. The dollar value of time lost in traffic
*b. The financial yield of visitors
c. Percentage of locals who attend the event
Chapter 15 Event evaluation and research 3
Festival & Special Event
Management, Essentials Edition,
1st Edition by Johnny Allen
Complete Chapter Test Bank
are included (Ch 1 to 15)
** Immediate Download
** Swift Response
** All Chapters included
,Table of Contents are given below
Chapter 1. An overview of the event field
Chapter 2. Perspectives on events
Chapter 3. The event planning context
Chapter 4. Conceptualising the event
Chapter 5. Strategic event planning
Chapter 6. Event project management
Chapter 7. Event financial planning
Chapter 8. Human resource management and events
Chapter 9. Marketing and sponsorship planning
Chapter 10. Event tourism planning
Chapter 11. Risk management
Chapter 12. Environmentally sustainable event management
Chapter 13. Legal considerations in event planning and management
Chapter 14. Event design and production
Chapter 15. Event evaluation and research
,The test bank is organized in reverse order, with the last chapter displayed first, to ensure that all
chapters are included in this document. (Complete Chapters included Ch15-1)
Chapter 15
Event evaluation and research
Question Pool
1. Event evaluation literature and practice is dominated by:
a. Social evaluation
*b. Economic evaluation
c. Environmental impact studies
d. Cultural and community evaluation
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
2. The most important purpose of event evaluation is:
a. To demonstrate to stakeholders that the event is being run professionally
b. To highlight the successes of the event management
*c. The advancement of events and event management as a science
d. To achieve ranking league tables in the event management industry
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
3. A pre-event evaluation is also known as:
*a. A feasibility study
b. A community impact study
c. A stakeholder review
d. An initial projection
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
4. The evaluation that occurs during the implementation of the event is:
a. A feasibility study
b. The progress report
*c. The monitoring and control process
d. A mission update
Chapter 15 Event evaluation and research 2
, Festival & special event management, essentials
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
5. The post-event evaluation focuses on:
a. Demonstrating that the event is viable
*b. Measuring event outcomes and improving the event
c. Keeping the event on track while it is active
d. All of the above
General Feedback:
Learning objective 15.1: Describe the role of evaluation in the event management process and
discuss the nature and purpose of pre-event, mid-event and post-event evaluation.
6. In the context of events, the government uses economic impact studies:
a. To measure what has been achieved with taxpayer money
b. To compare events against other investment options
c. To compare an event against other events
*d. All of the above
General Feedback:
Learning objective 15.2: Identify the evaluation needs of event stakeholders and identify and
utilise data sources relevant to the event evaluation process.
7. The focus on economic impacts in economic evaluations:
a. Has come to replace a focus on social and environment impacts
b. Recognises economic impacts as being just as important as important as social and
environment impacts
c. Has been replaced by a greater focus on social and environment impacts
*d. Still dominates other concerns, though there is greater recognition that economic impacts
are not the full story
General Feedback:
Learning objective 15.2: Identify the evaluation needs of event stakeholders and identify and
utilise data sources relevant to the event evaluation process.
8. An example of an indicator that can be used to measure the economic impacts of an event
is:
a. The dollar value of time lost in traffic
*b. The financial yield of visitors
c. Percentage of locals who attend the event
Chapter 15 Event evaluation and research 3
