Corporate CommunicationCorporate
by Joep Cornelissen
Communication
Questions
Corporate
by Joep
andCornelissen
Communication
Answers Latest
Questions
2026_2027
by Joep
andCornelissen
Answers
Version.pdf
Latest
Questions
2026_2027
and Answers
Version.pdf
Latest 2026_2027 Version.pdf
Corporate Communication by Joep
Cornelissen Questions and Answers
Latest 2026/2027 Version
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Corporate CommunicationCorporate
by Joep Cornelissen
Communication
Questions
Corporate
by Joep
andCornelissen
Communication
Answers Latest
Questions
2026_2027
by Joep
andCornelissen
Answers
Version.pdf
Latest
Questions
2026_2027
and Answers
Version.pdf
Latest 2026_2027 Version.pdf
,Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
Terms in this set (99)
Definition of corporate communication Corporate communication is a management function that offers a framework
for the effective coordination of all internal and external communication with
the overall purpose of establishing and maintaining favorable reputations with
stakeholder group upon which the organization is dependent
Change in function of corporate communication A shift towards a focus on the organization as a whole and on the important
task of how an organization presents itself to all of its stakeholders internal
and external
General idea of corporate communication The sustainability and success of a company depends on how it it viewed by
key stakeholders, and communication is a critical part of building, maintaining
and protecting such reputation.
Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
,Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
Mission Overriding purpose in line with the values and expectations of stakeholders
Vision Desired future state: the aspiration of the organization
Corporate objectives Statement of overall aims in line with the overall purpose (shore-term
statements of direction)
Strategy The ways or means in which the corporate objectives are to be achieved and
put into effect (in terms of specific organizational functions)
Corporate identity The profile and values communicated by and organization (basic profile that
an organization wants to project)
Corporate image The immediate set of associations of an individual in response to one or more
signals or messages from or about a particular organization at a single point in
time
Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
, Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
Corporate reputation An individual's collective representation of past images of an organization,
induced through either communication or past experiences, established over
time
Stakeholder Any group or individual who can affect or is affected by the achievement of
the organization's objectives
Market A defined group for whom a products is or may be in demand and for whom
an organization creates and maintains products and services
Communication tactics The tactics and media that are used to communicate with internal and external
groups
Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
by Joep Cornelissen
Communication
Questions
Corporate
by Joep
andCornelissen
Communication
Answers Latest
Questions
2026_2027
by Joep
andCornelissen
Answers
Version.pdf
Latest
Questions
2026_2027
and Answers
Version.pdf
Latest 2026_2027 Version.pdf
Corporate Communication by Joep
Cornelissen Questions and Answers
Latest 2026/2027 Version
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Corporate CommunicationCorporate
by Joep Cornelissen
Communication
Questions
Corporate
by Joep
andCornelissen
Communication
Answers Latest
Questions
2026_2027
by Joep
andCornelissen
Answers
Version.pdf
Latest
Questions
2026_2027
and Answers
Version.pdf
Latest 2026_2027 Version.pdf
,Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
Terms in this set (99)
Definition of corporate communication Corporate communication is a management function that offers a framework
for the effective coordination of all internal and external communication with
the overall purpose of establishing and maintaining favorable reputations with
stakeholder group upon which the organization is dependent
Change in function of corporate communication A shift towards a focus on the organization as a whole and on the important
task of how an organization presents itself to all of its stakeholders internal
and external
General idea of corporate communication The sustainability and success of a company depends on how it it viewed by
key stakeholders, and communication is a critical part of building, maintaining
and protecting such reputation.
Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
,Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
Mission Overriding purpose in line with the values and expectations of stakeholders
Vision Desired future state: the aspiration of the organization
Corporate objectives Statement of overall aims in line with the overall purpose (shore-term
statements of direction)
Strategy The ways or means in which the corporate objectives are to be achieved and
put into effect (in terms of specific organizational functions)
Corporate identity The profile and values communicated by and organization (basic profile that
an organization wants to project)
Corporate image The immediate set of associations of an individual in response to one or more
signals or messages from or about a particular organization at a single point in
time
Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
, Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
Corporate reputation An individual's collective representation of past images of an organization,
induced through either communication or past experiences, established over
time
Stakeholder Any group or individual who can affect or is affected by the achievement of
the organization's objectives
Market A defined group for whom a products is or may be in demand and for whom
an organization creates and maintains products and services
Communication tactics The tactics and media that are used to communicate with internal and external
groups
Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf Corporate Communication - Joep Cornelissen _.pdf
